Laure Shalgian Email & Phone Number

Barcelona, CT, ES

Barcelona, Catalonia, Spain

• Creative Concept Development & Copywriting: Led the development of innovative concepts for proactive collections and customer-specific projects individually or along with the FF marketing team.
• Brand Analysis: Conducted brand audits to propose olfactory strategies that align with clients' DNA and ethos.
• Customer Projects & Visits: Delivered tailored presentations based on detailed brand analysis, ensuring fragrance recommendations aligned with identity and market positioning.
• Proactive Collections: Conceptualized fine fragrance collections anticipating market trends and shifts in consumer preferences.Perfumer Briefs, Fragrance Evaluation, & Selection: Collaborated closely with perfumers and.
• Perfumer Briefs: Created and pitched clear, detailed briefs that aligned with brand vision and market trends.
• Smelling & Evaluation: Participated in evaluation sessions, offering insights based on market trends and brand strategies.

Amsterdam, North Holland, Netherlands

• Creative Concept, Trend Spotting, Market Forecast & Analysis and Brand Image at Keva Fragrances Europe, Amsterdam Global Center of Excellence (COE) for Fine Fragrances & Luxury Perfumery. With main focus on Fine.
• Creative Concept / Development & Copywriting.
• Market Forecast & Market Analysis.
• Trend Spotting & Trend Analysis.
• Customer Presentations (new projects & concepts).
• Conceptualisation & elaboration of pro active fine fragrance collections.

Amsterdam, North Holland, Netherlands

Hilversum, North Holland, Netherlands

• Home Care Regionals UK Spain Italy Dubai:
• Control & monitoring on the projects related to my accounts.
• Daily project management & administration.
• Meeting sales needs and customers requirements.
• Team Coordination to reach objectives by organising and leading meetings.
• Communication and synchronisation with lab facilities.

Travels: Indonesia New Zealand Australia (Solo Traveler)

Work experience in Wellington, New Zealand (Hospitality & Waitressing: Barista & Bartender).

Paris

• Customer Relation AnalysisStore Manager. Sales and Clientele Advisor.
• Market study for the development of Atelier Cologne Treatment Line (Beauty Care).
• Providing exceptional customer service and building strong customer relationships
• Sales reporting, stock control & taking, meeting sales targets andbusiness objectives.
• Recruiting new customers and expanding the customer database
• Strong team work skills

Travels: Australia / Japan (Solo Traveler)

• Working Experience in Australia at L'Occitane en Provence & Agence de Parfum (High Perfumery area / Sales / Customers Relations)

52, Rue De l'Université 75007 Paris

• Responsibilities included:Missions linked with Marketing & Communication:
• Market Study & Competitor Monitoring
• Achievement & setting-up of the marketing strategy of the company(Strategic and Tactical / Long and Short terms)
• Development and consolidation of the brand image
• Mix Marketing
• Product Marketing (concerning the different ranges of products of the company)

Master Of Business Administration (Mba), Marketing, Communication & Management Of Luxury, Year Valedictorian Mba 2013-2014

Sup de Pub School of Communication offers innovative, creative and practical MBA programs in advertising, marketing and communication..

Bachelor'S Degree, Public Relations, Advertising, And Applied Communication

Bachelor'S Degree, Languages & Economics / Filología Y Economía, Bachelor'S Degree

Erasmus Student.

Bachelor'S Degree, Foreign Languages & Business - English / Spanish - Langues Etrangères Appliquées (Lea)

Foreign Languages & International Business, Economics and Trade.