Laurel Clanahan Email & Phone Number

Austin, Texas Metropolitan Area

Austin, Texas Area

Austin, Texas Metropolitan Area

Junior PPC Specialist 2019 - 2021- Daily optimizations of paid search tactics that includes keyword optimizations, ad copy, A/B testing, budget allocation, demographics research and strategy execution based on the clients goals.- Managed a special project to streamline onboarding of new clients which eliminated 85% of the time it took from day 1 to pushing campaigns live. This resulted in a faster turnaround for clients to realize a faster ROI and reduce client turnover. - Responsible for reporting of campaign results, monthly alignment calls, and day to day interactions in pursuit of client goals.- Lowered client turnover by 20%. Led planning and execution of new processes to determine client goals, their unique lifetime value, and referral source tracking. This consultation allowed business owners to strategically realize the lifetime value of the customer compared to ad spend needed to acquire that customer to make better strategic business decisions.- Managed client onboarding and launch including account setup, conversion tracking, lead source and quality tracking, and reporting automation.

Austin, Texas Metropolitan Area

Website Project Manager- Website interface experience using standard CSS/HTML procedures- Wordpress website edits- Website Project Manager- Quality assurance for domain, hosting & DNS configuration- Client interaction for all website management- Manage team of developers- Audit websites for bugs, speed optimization, and any other website tasks

San Antonio, Texas, United States

Manage YouTube channel Wide Open Sportsman. Since the start of Wide Open Sportsman, I have been optimizing weekly posts to leverage organic traffic. Through my efforts, I have reduced the amount of time it typically takes to monetize on YouTube by nearly 50% using YouTube Search, YouTube Browse, & YouTube Suggested Videos.- YouTube Channel weekly postings that are optimized to bring in traffic through YouTube search, Browse and Suggested videos- Marketing Social Media post automation----Daily automated posts on Instagram, Facebook and Twitter using loomly.com and storrito.com----Multiple YouTube Automated videos a week - Manage & Optimize Social Media Calendar- Keyword, Title, & Description Organic Traffic Optimization- Design converting thumbnails that gain the attention of the viewer to increase CTR- Consulted a UX/UI website redesign to be more conversion and mobile-friendly

Harlingen, Texas, United States

- Consulting small business owner to offer an online eCommerce platform to customers during the Covid-19 shutdown- Created a user-friendly Shopify eCommerce store

Irvine, Ca

I manage business operations, financial accounting, and human resources for a 2MM construction subcontracting company. Responsible for the effective and successful management of labor, productivity, quality control, and safety measures. Provide budgeting, forecasting, and analysis of financial results for divisional projects with high level of complexity from conceptualization through implementation. - Business Operations Manage all construction billings and lien waiver legal documentationManage all POs and job costing tracking Developed and manage a new system to track KPI’s and audit materials to stay within budgetManage all vendor accounts for all suppliersManage contractor license compliance and bond management Financial AccountingManage all Schedule K-1 tax forms for syndicated real-estate investments for 100+ investors and a $500 million portfolioOwn working capital management including both internal revenue and external cash flowManage & report amortization of debt schedulesManage and oversee all accounting processes - Human ResourcesManage all HR functions including payroll, PTO, disability, and federal and state compliance for 25 employees Oversee OSHA compliance efforts including Dailies Register, incident reporting, handbooks, etc.Recruit and interview candidates for hire, prepare new hire packets, and conduct employee reviewsAdmin for all company software toolsInitiated and migrated all employees from paper time cards with scribbled notes to a fully operating online cloud time clocking system with manager approvalManage all commercial insurance including general liability, umbrella, auto, workers compensation and directors & officers

Spring Branch, Tx

Processed Medical coding and billings for a facilities management service company. Responsible for all accounts receivable, cash flow reporting, and dashboard creation, and management. - Accounts Receivable - Medical Billings - Cash Flow Analyst

San Antonio, Texas Area

Responsible for the preparation and maintenance of all accounts payable and receivable, client invoices, bank statement reconciliation, and expense reports. - Located over 100 customers who fell under the radar and recovered over $300K in unbilled receivables.- Managed company wide audit of recurring expenses and located dozens of monthly subscriptions that were unused.- Built portal for bill submissions, reimbursement requests, and department head approval to streamline accounts payable process.- Managed all sales and use tax for 40 states - Managed employee onboarding, direct deposit setup, reimbursements and benefits dispersal.- Managed w-2 and 1099 reporting 120 employees and 40 contractors- Managed all promotional materials and shipping logistics for 20+ conferences and tradeshows

Spring Branch, Tx

eCommerce ManagerManaged day-to-day operations and development for our eCommerce division. Responsible for marketing strategy, overall sales, inventory, fulfillment, product procurement, and accounting for BigCommerce store.- Managed branding and development of a new site using CSS and HTML - Managed conversion to new fulfilment program which reduced labor expenditures by 90% and eliminated duplicate and missed orders. - Reduced customer complaints by 80%

San Antonio, Tx

- Managed active pipeline of leads from generation to closing- Developed sales strategies to shorten sales cycle by 23%