Laurel Cunningham Email & Phone Number

Broomfield, Colorado

Denver, Colorado

Supporting our Cultural Attraction clients through product development and buying of on-target retail merchandise while enduring fiscal responsibility and revenue growth.

Greater Denver Area

Experienced Retail Merchandise Director | Passionate People Leader | Creative Product Developer | Brand Optimizer | Procurement Specialist.

Millercoors Golden, Colorado

• Demonstrate leadership through strategic and tactical development, implementation, management, administration and support of MillerCoors profit-generating Consumer Licensing program. Increased sales from $1 million to approximately $5 million over the course of career.• Source, develop and procure strategic brand focused merchandise targeted at building brands and increasing positive impressions in the marketplace• Manage, provide leadership, mentor and coach team of 25+ for ongoing professional development and job execution.• Develop and oversee operation of retail brewery store, consumer catalogs and website businesses, warehouse and fulfillment center, employee outlet store and related Intellectual Property management associated with distributor licensing and branded merchandise activities.• Execute merchandise licensing business in profitability and protect the brand image quality and growth of MillerCoors Intellectual Property portfolios.

Lakewood, Colorado

• Represented client (Coors Brewing Company) in leading the Integer consumer retail program through sourcing, development, procurement and resale of logoed merchandise.• Directed management of retail brewery store, warehouse and fulfillment operations and Coors brand consumer initiatives.• Drove market-focused Consumer Licensing programs to expand logoed merchandise sales to consumers and distributors, while generating royalty income and bottom-line profits.Account Manager• Developed well-coordinated internal relationships with key decision makers, clients and team and established expectations.• Executed day-to-day client and internal stakeholder relationship management, ensured excellent service and compliance on deliverables.