Laurel Hansen Email & Phone Number

Punta Gorda, FL, US

Greater Chicago Area

Greater Milwaukee Area

Creating custom trade show marketing strategies that maximizes lead generation, client retention, and expansion through digital and traditional marketing practices. Content and campaign creation that cultivate lead streams and client relationships resulting in high engagement rate and conversion. Strong interpersonal skills resulting in increasing brand.

Rosemont, Illinois, United States

• Executed virtual and in-person trade show strategies, driving digital transformation and setting new industry standards for safety and engagement, showcasing adaptability and innovation in crisis management.
• Spearheaded 2 distinct trade show strategies during COVID pandemic: one fully virtual event and one of first in-person shows to reopen.

Waukesha, WI

Using multiple channel platforms to convert leads to loyal customers. Content development for digital marketing specializing in inbound tactics with proven results. Developing conversion paths and engagement statistics by creative campaigns and remarketing performance. Produced and facilitated multiple customer events and trade shows with increasing ROI.

Remote Work

Developed marketing program through multiple platforms for cross-industry saturation. Managed recruitment strategies for interns and campus ambassador programs. Rebranding support for added value proposition messaging. Produced and facilitated multiple customer events and tradeshows with increasing ROI.

Woodland Council

Created public relations and communications policy for non-profit. Worked bilaterally with national organization to develop strategic advocacy policy. Produced community events for corporate partnership and donor development.

Palm Springs, CA

Developed and managed wholesale strategy for independent, luxury hotel. Curated onsite visits and events for new client base. Liaison to EU for Palm Springs Convention and Visitors Board, Hotel Division where I promoted tourism and travel.

Palm Springs, CA - Indian Wells

Assisted Marketing Team with multi-billion dollar home sales in exclusive Palm Springs Country Club. Organized and managed extremely discerning Members personal parties including invites, catering and entertainment. Wrote content and produced photo shoots for sales brochures.