Laureline Perraudeau Email & Phone Number

Paris, Fr

Bangkok City, Thailand

Sharing my passion for the world's best caviar accross Thailand, Vietnam, Malaysia, Philippines, Indonesia, Cambodia and Australia.

I created a website dedicated to my passion: Caviar. This website’s purpose is to inform and share impartial information about Caviar.

Île-De-France, France

In charge of the export sales for the following markets:- Asia- North America- South America- Western Europe- UK

New York, New York, États-Unis

London, Royaume-Uni

W.G.White (Caviar brand of Ritter Courivaud)As W.G.White's Brand Manager, I manage the Sales & Marketing aspects of the company. My role is to develop the brand and its awereness through a full marketing mix and to expand the business by developing the client portfolio. My major projects were 1/ to rethink the visual identity of the brand & brand positioning in accordance to consumer insight and 2/ to create and develop our digital presence.- Developing digital presence and… Show more W.G.White (Caviar brand of Ritter Courivaud)As W.G.White's Brand Manager, I manage the Sales & Marketing aspects of the company. My role is to develop the brand and its awereness through a full marketing mix and to expand the business by developing the client portfolio. My major projects were 1/ to rethink the visual identity of the brand & brand positioning in accordance to consumer insight and 2/ to create and develop our digital presence.- Developing digital presence and implement search SEO/SEM- Tracking and measuring performance of the digital channel- Leading national benchmarking of the range and quality analysis vs. competition- Ongoing monitoring of global/local market and competition movements, innovation and announcements- Conducting and analysing market trends research and recommending/ providing insight on marketing and product development/improvement- Presenting data in an impactful way to key audience- Devising and leading the implementation of the brand strategy and creating the brand planning for short and mid term marketing and commercial projects - Organising Caviar tastings during events and meetings - Developing and conducting educational trainings for Ritter Courivaud's sales team and customers - Managing a team of 2 employeesOther competencies:Storytelling, intervening as expert in live TV show, project management, multi-taskingExtra:- Special events: hosting a Caviar Party at the Bvlgari hotel in London in April 2016 for W.G.White's top customers- PR events: co-animating a Caviar & Champagne Dinner for journalists, holding a Caviar tasting booth at Marks & Spencer Christmas Press Show- TV participation: appeared as caviar expert in the episode 23 of the live TV show The Sunday Brunch on Channel 4 (July 2016) to present and provide a tasting of Beluga/White Sturgeon/Oscietra/Siberian caviar species (8 minutes)Click on the link below to see an extract of the Sunday Brunch Show in which I participated. Show less

Singapour / London

My task was to enhance and increase the range of imported fresh seafood, vegetables and fruits from France, Italy and Australia. CFF is a B2B company supplying the Food Service (high-end Restaurants and Hotels). Responsible for this fast rotating department, I ensured the link between the sales team, the purchasers, and the team in our office in the Rungis Market in France. - Leading the creation of a new product range from a new market (Australia), in coordination with supplier-… Show more My task was to enhance and increase the range of imported fresh seafood, vegetables and fruits from France, Italy and Australia. CFF is a B2B company supplying the Food Service (high-end Restaurants and Hotels). Responsible for this fast rotating department, I ensured the link between the sales team, the purchasers, and the team in our office in the Rungis Market in France. - Leading the creation of a new product range from a new market (Australia), in coordination with supplier- Conducting consumer insight to adapt the range to the changing needs of the market & adopt the best Sales & Marketing strategy- Producing ad-hoc and regular market reports/benchmarks- Achieving objectives and KPI in accordance with sales budget (achieved 100% of my objectives)- Liaising on a daily basis with our team in Rungis Market to coordinate orders and source special products requested by Chefs- Designing and updating a weekly broadcast/newsletter for seasonal products and special arrivals- Deciding the products to be added in the weekly perishable product catalogue and the pricing according to the local competitionOther competencies:- Event project management & coordination: organising Classic Fine Foods' booth during the exhibition FHA 2014 in Singapore (Food&Hotel Asia - Asia’s largest and most comprehensive international trade event for the food and hospitality industry)- Business visit in Scotland (Showcasing Scotland 2014) for sourcing new products and meeting suppliers- Project management- Training in sales- Training with suppliers on product knowledge Show less

Nemours, France

- Processing market data (sales, distribution, rotation, etc..) via Nielsen panels- Data analysis and presentation of the strategies to assemblies- Writing and graphic designing of sales pitches and press releases- Translation of technical sheets (Labeling Specification Sheets)- Development of FELIX range : definition of the communication plan, product selection, creation and translation of the marketing texts and claims of the new products

Rueil-Malmaison, France

- Canvassing prospects, recruiting new customers- Events organization- Creation of posters and flyers of promotional events, creation of the press kit- Drawing up quotes- Seminars and banquets organizing

Master'S Degree, Intercultural Management

Understand the world of business and master its codes Become comfortable working anywhere in the world Learn to communicate.

Education record

Overseas Studies Program: one semester at University of Ottawa