Laurel Anderson Email and Phone Number

- Built and led an in-house communication design studio for one of the four major organizations within Facebook.- Oversaw and directed the project work, providing creative direction and content development expertise on all Studio X projects.- Worked closely with VPs on developing thought-leadership pieces and internal communications.- Grew and managed a high-quality network of design freelancers, contractors, and agencies.

- Built this highly respected and celebrated Bay Area event design and planning company.- Quickly distinguished Esla Events as a unique brand within the highly saturated Bay Area market, offering clients a unique blend of personalization, modern design, high-end service, and flawless execution.- Received accolades from both the industry and clients; maintained a universal 5-star rating across all wedding vendor review sites; and had our work featured in 25+ online and print publications.-Grew revenue, profits, and brand equity consistently over five-year period, ultimately selling the company in 2015.

Joined in-house, cross-functional teams at various consulting and design firms, including SYPartners (leadership, innovation), Clark|McDowall (branding), and Pearlfisher (branding, package design), to create and hone business and branding strategies for their clients.

Grew from Intern to Senior Strategist at this boutique innovation and leadership consulting firm. SYPartners works with CXOs and their leadership teams during times of significant change by helping them define their strategy and execution of it – design new products and services, evolve the capabilities of key functions, and create a stronger culture.Clients included: American Public Media, GE, Coca-Cola, Target, Marsh, GSD&M- Led cross-functional project teams made up of designers, strategists, producers, and project managers.- Shaped engagements with senior leadership teams to define and align around new visions and strategies for their organizations.- Designed the experiences, tools, and collateral that senior leaders used to rollout new strategies and engage their workforce.

- Launched, developed, and led SYPartners's first strategy internship program, which has become a celebrated pipeline for high-quality talent within the company.- Routinely interviewed senior leaders and stakeholders, establishing the foundational knowledge for the project by identifying themes around central challenges and opportunities. - Gathered and translated diverse data sets (external research, employee interviews, internal decks, etc.) into actionable insights.- Developed frameworks, wrote narratives, and generated new ideas to provoke clients' thinking and inform the strategy.

Assisted a senior cross-functional team. Worked with heads of Media, Advertising, Strategy, Research, and Innovation to identify new marketing platforms, define emerging customer segments, develop research initiatives, and use findings to inform marketing strategy.