• Found insight-led solutions based on multiple layers of audience characteristics to increase the chance to earning a target audience’s attention.• Contributed to team ideation sessions with producers and creative teams to shepherd ideas into finished campaigns and experiences for clients.• Formulated social media content strategies and trafficked content calendars for Meta, Twitter (X), TikTok and Pinterest using Sprout Social.• Provided recommendations to introduce brands to new platforms as needed, such as Twitch, Threads, Lapse, and Snapchat.

• Developed organic strategies and paid media recommendations for clients based on campaign performance and social trends. • Utilized social listening to locate key insights that would increase relevancy for content built for new DMAs, product launches, and LTOs.• Managed outreach, negotiations, contracts, edit requests, collection of performance metrics and reporting on 15+ influencer campaigns. • Moderated consumer comments and DMs and crafted responses on active social media platforms using Sprinklr and Sprout Social.• Created competitor reports and provided feedback on ways to strengthen the client’s brand.• Identified brand advocates for surprise & delight efforts and made quarterly progress reports for clients to check program and results.Accounts Contributed: 1. Firehouse Subs2. Nature’s Own Bread3. Dave’s Killer Bread4. Pine Cove Summer Camp5. ThermaCare

• Properly handled time-sensitive emergencies and provided appropriate solutions.• Connected individuals to applicable resources or programs to best assist the local community during the COVID-19 pandemic.• Reviewed paperwork from the courts for any inconsistencies and entered sensitive data into the correct system.

• Implemented a communications strategy for the small business.• Advised the client on ways to better reach their target market in the Seattle area.• Generated crisis management copy for the client as needed.

En Practicum Experience:• Met deliverables utilizing 3-4 KPIs proposed by the client while still staying within a limited budget.• Focused on expanding sales within the target market through creative solutions during the COVID-19 pandemic.• Created a micro-influencer campaign that paid for itself over time and updated copy on the website.

• Managed 12 staff members and hired as needed.• Expressed building policies and services to patrons.• Streamlined communication processes and implemented new policies to increase safety and efficiency.

• Collaborated with a PR team in pitching media contacts to solidify free local and national news coverage for the Festival.• Implemented and maintained a social media campaign on Twitter targeting local college students.• Researched insights to help plan the Festival and create relevant copy for internal and external communication purposes.

• Promoted products to increase exposure based on data insights regarding the target market.• Presented feedback on early release products before they were released online.• Designed possible merchandise ideas based on feedback received from customers.

• Planned social media posts for engagement or outreach purposes as needed.• Implemented new ideas and connected Komen to outreach efforts such as local University representatives and the Mayor’s Health and Wellness Certificate.• Maintained contacts for the nonprofit to keep connections needed for upcoming events.

En Practicum Experience:• Produced possible opportunities the franchise could optimize to mitigate company weaknesses.• Proposed new strategies to reach a younger target market and increase brand awareness in this demographic.• Generated budget to implement suggestions to the client that was within 5% contingency.

• Updated the company website and increased online traffic by 250%.• Increased online rating by contacting satisfied customers for positive reviews.• Researched local competitors for weaknesses and strategically marketed to customers, which increased seasonal revenue.

• Facilitated pool safety policies to help provide the best experience for patrons.• Increased reservation sales for Spanish-speaking patrons by translating their questions and needs to supervisors and other staff.• Taught beginner to competitive level swim lessons for kids aged 3-15.