Lauren Chee Email & Phone Number

Singapore

Unilever International

Singapore

• Developed 100% digital global Brand Experience Toolkit for UK and Brazil for Comfort's Perfume Deluxe range product launch with a total opportunity of €13M
• Crafted & briefed the in-house agency to create vastly new E-commerce, POSM, IBC and social content
• Headed a disruptive PR/Influencer strategy driving greater awareness and thumb-stopping social media content
• Initiated new ideas strengthening the current Ratings & Reviews programme, generating reviews and synchronisation across Comfort’s website and retail platforms
• Strategised ways to grow the category, exciting consumer experiences through sampling touch points
• Assisted in digital asset concept testing for a new line extension in ASEAN markets

Singapore

• Lead a project implementation of setting up an online marketing communication platform for the Asia Pacific region
• Executed a one month promotional campaign for Professional Audio department in the Asia Pacific region which increased sales by €100,000 (S$152,000)
• Conducted competitor analysis for Conference & Discussion and spearheaded market research activities to identity trends for the development for a new conference product to be launched globally
• Evaluated potential partners for Bosch’s Integrus Wireless Language Distribution System
• Created marketing collaterals for the internal staff as well as distributors, rental partners and system integrators
• Achievements: Commended by upper management for developing a strategic plan into the commercial market instead of the current Government sector. Executed a one-month campaign for Professional Audio, increasing sales by.

Singapore

• Implemented marketing tactics to enhance brand equity for the mobile App to be launched in March 2017Create, curate, and manage published content for DAILYHOTEL's Facebook, Instagram and website
• Foster audience engagement on those sites through collaborations with F&B and Hotel partners
• Defined metrics for digital campaigns, analyzing the impact and performance of channels
• Grew Facebook and Instagram following by 31% and 25% respectively

Orlando, Florida Area

• Efficient in a fast-paced multi-functional team that processed over 10,000 orders a day
• Achievements: Complimented by the Lilley family from New York on perfect balance of friendliness and interaction when recommending food items after understanding their needs

Singapore

• Facilitated checking in/out of guests, logged requests and issued room keys promptly and efficiently.
• Delivered the highest quality and brand service standards to consistently meet and exceed executive Guest and VIP expectations at the Executive Lounge.
• Boosted Accor Hotel Group’s membership programme by $100,000, surpassing the Hotel’s monthly target goals
• Achievements: Recognised by Captain Singh, an Air Hong Kong Pilot, for enthusiasm, warm personality and service

Bachelor'S Degree, Marketing

Activities and Societies: SMU StereometaSMU Stereometa | Member (Aug 2015 - Present) • Spun at Suite 26 for the club's Traffic Light Party.

Diploma With Merit, Hospitality And Tourism Management, Hotel Management Specialization

Activities and Societies: Floorball, Tourism ClubAwarded 5 Directors’ List throughout my three years at the Polytechnic Attained an “A”.

Bachelor'S Degree, Business Administration And Management, General

Brands and Branding In A Dynamic World Global Strategic Marketing Global Business Responsibility Social Innovation