Lauren Chee Email & Phone Number

Singapore

Unilever International

Singapore

• Developed 100% digital global Brand Experience Toolkit for UK and Brazil for Comfort's Perfume Deluxe range product launch with a total opportunity of €13M• Crafted & briefed the in-house agency to create vastly new E-commerce, POSM, IBC and social content• Headed a disruptive PR/Influencer strategy driving greater awareness and thumb-stopping social media content• Initiated new ideas strengthening the current Ratings & Reviews programme, generating reviews and synchronisation across Comfort’s website and retail platforms• Strategised ways to grow the category, exciting consumer experiences through sampling touch points• Assisted in digital asset concept testing for a new line extension in ASEAN markets• Achievements: Applauded by Managers during the final presentation of campaign strategies. Received praise from Line Manager on personal growth mindset, analytical skills, independence and eagerness to learnReduced creative spending by 40%

Singapore

•Lead a project implementation of setting up an online marketing communication platform for the Asia Pacific region•Executed a one month promotional campaign for Professional Audio department in the Asia Pacific region which increased sales by €100,000 (S$152,000)•Conducted competitor analysis for Conference & Discussion and spearheaded market research activities to identity trends for the development for a new conference product to be launched globally•Evaluated potential partners for Bosch’s Integrus Wireless Language Distribution System•Created marketing collaterals for the internal staff as well as distributors, rental partners and system integrators•Achievements: Commended by upper management for developing a strategic plan into the commercial market instead of the current Government sector. Executed a one-month campaign for Professional Audio, increasing sales by €100,000.

Singapore

•Implemented marketing tactics to enhance brand equity for the mobile App to be launched in March 2017Create, curate, and manage published content for DAILYHOTEL's Facebook, Instagram and website•Foster audience engagement on those sites through collaborations with F&B and Hotel partners•Defined metrics for digital campaigns, analyzing the impact and performance of channels • Grew Facebook and Instagram following by 31% and 25% respectively

Orlando, Florida Area

• Efficient in a fast-paced multi-functional team that processed over 10,000 orders a day• Achievements: Complimented by the Lilley family from New York on perfect balance of friendliness and interaction when recommending food items after understanding their needs

Singapore

•Facilitated checking in/out of guests, logged requests and issued room keys promptly and efficiently. •Delivered the highest quality and brand service standards to consistently meet and exceed executive Guest and VIP expectations at the Executive Lounge.• Boosted Accor Hotel Group’s membership programme by $100,000, surpassing the Hotel’s monthly target goals• Achievements: Recognised by Captain Singh, an Air Hong Kong Pilot, for enthusiasm, warm personality and service

Bachelor'S Degree, Marketing

Activities and Societies: SMU StereometaSMU Stereometa | Member (Aug 2015 - Present) • Spun at Suite 26 for the club's Traffic Light Party.

Diploma With Merit, Hospitality And Tourism Management, Hotel Management Specialization

Activities and Societies: Floorball, Tourism ClubAwarded 5 Directors’ List throughout my three years at the Polytechnic Attained an “A”.

Bachelor'S Degree, Business Administration And Management, General

Brands and Branding In A Dynamic World Global Strategic Marketing Global Business Responsibility Social Innovation