Brands: Disney Frozen, Disney Princess, Masters of the Universe, Monster High, Pictionary, Polly Pocket, Scrabble, UNO

Blending the realms of storytelling and social impact, I specialize in crafting creative campaigns aimed at driving positive change. With a diverse portfolio spanning brand promotions, nonprofit organizations, public policy initiatives, and entertainment marketing, I excel at conceptualizing compelling ideas, producing engaging content and events, and formulating effective engagement strategies. Some notable activations include: 30 minute documentary on formerly incarcerated individuals and their reentry barriers, narrated by John Legend, launching the first ever "Spokespebble" for the National Conservation Lands Foundation, and producing the National Day of Racial Healing for the W.K. Kellogg Foundation. • Orchestrating insights-based storytelling and creative campaigns to effectively achieve objectives and advance social causes• Leading the production and direction of video, film, and TV projects by identifying captivating storylines, developing innovative concepts, assembling talented production teams, overseeing casting processes, coordinating on-location shoots, and managing budgets• Expertly managing events for both digital and live audiences, including ideation, talent sourcing, subject matter research, question and talking point authoring, and logistical planning• Overseeing the collaboration between internal and external teams to deliver exceptional creative outputs and execute projects successfully• Nurturing strategic partnerships with entertainment companies, influential personalities, nonprofit organizations, and policymakers• Identifying and securing valuable media opportunities to enhance the reach and impact of campaigns

As Creative Director for the Global Marketing Partnerships department at Sony Pictures, I lead creative development of marketing materials utilized for everything from sales pitches, presentations, and sizzles to creative execution (print, packaging, OOH, digital, content, and style guides) for brands (Audi, McDonald's, General Mills, Dell, Doritos, Mondelez). My ability to work cross-functionally on creative in a studio environment gives me the opportunity to understand multi-channel marketing and effective communication. • Present to and liaise with filmmakers, studio executives, production companies, talent, brands, and agencies to develop creative assets for campaigns which include print, OOH, digital, packaging, video content, and style guides• Strategize from script and production stages to develop the initial creative strategy for films and creative campaigns• Concept, write and produce all marketing materials such as sizzle reels, pitch presentations, and strategy utilized by sales team to secure multi-million-dollar global marketing partnerships• Project, develop and manage a creative budget of $3MM annually• Build and manage relationships with internal creative teams as well as external agencies, production teams, and creative vendors

Expertly navigated the event space of wearing many hats, moving at a fast pace and managing relationships at all levels. • Strategically planned corporate & private events and weddings of varying budgets, styles, and guest counts• Managed and maintained event budgets of up to $250K, scout locations, and select venues based on clients’ vision and parameters• Hired, managed and built relationships with multiple vendors including staffing, talent, rental, floral, catering, entertainment, and venue• Ensured best rates by skillfully negotiating with suppliers, vendors, and entertainers• Sourced highly qualified staff and vendors to execute various aspects of events• Developed a complete design, production and execution plan for all events• Booked and negotiated talent contracts

Collaborated with business development executives to develop strategies in experiential, film, television, music, gaming and derivative content for pitch presentations and RFP responses• Collaborated with creative team to develop experiential and entertainment programs and creative assets for client pitches for brands such as Google, Pepsi, Unilever, Nintendo, Dodge Ram, Jeep, Harley-Davidson, Victoria’s Secret and Anheuser-Busch• Responsible for concepting, writing and designing all internal and external communications to clients• Partnered with The Marketing Arm to deliver creative elements for events and promotional programs on behalf of the entertainment group for clients such as AT&T, HP, State Farm, American Airlines, and Nintendo

Responsible for the layout, visual appearance and usability of critical websites and web applications for Disney Cast Members in the front of house - Sales/Reservations and Hotel Operations• Worked closely with the Development and Management teams to identify requirements for a new user interface as well as work flows using all the essential UI elements.• Key focus areas included an understanding of how to take on brand guidelines, working with existing/ new wireframes, prioritizing components to make the site intuitive to users.

Responsible for the development, design and production of all presentation, graphics and other deliverables produced by KPMG/FTE• Member of the Risk Advisory group assigned to the Florida’s Turnpike Enterprise (FTE) to manage the quality of the marketing and business development teams• Designed and maintained new intranet websites for Florida’s Turnpike Enterprise (FTE)• Developed, organized, and managed C-level training programs and accompanying events (i.e. golf tournaments, guest speakers, video production, and promotional materials).• Responsible for quality control on KPMG and client media in accordance with legal standards