Lauren Command Email & Phone Number

Southfield, Michigan, United States

Southfield, Michigan, United States

Digital and Marketing Effectiveness Consulting

Detroit, Michigan, United States

- Identify business opportunities and solutions to COVID-19 impacted automotive saleschannels launching first-to-market virtual showrooms- Work across stakeholders to pilot endemic site outcomes measurement to include digital actions and analyze incremental value of consumers not visiting the OEM's landing page- Managed GMC Hummer EV's synchronized product reveal across digital, search, social, and broadcast partners breaking GM records for video views, site traffic, and vehicle pre-orders

Detroit, Michigan

- Developed annual strategic brand proposals for clients incorporating sales goals, medialandscape innovation, and analytics metrics to provide holistic direction for digital advertising- Maintained site lead relationships with key media partners reviewing new opportunities andinventory changes negotiating 20% overall savings in year over year rates- Created training materials and timelines for new campaign billing process implemented acrossteams improving reconciliation turnaround time by up to 3 months

Detroit, Mi

- Managed and planned campaigns across the GM portfolio of brands in multiple programmatic demand side platforms- Analyzed Tableau reported data to provide online conversion performance drivenrecommendations for planning teams and clients leading to increased activity rates - Train and mentor new team members and summer interns

Detroit, Michigan

- Worked with Account Managers to execute programmatic campaigns within the GM Chevrolet brand- Collaborated cross-functionally with investment and planning teams to create initiatives, optimize, and troubleshoot campaigns to improve performance

Southgate, Mi

- Hired, trained, managed, coached, and disciplined 3 shifts of distribution center unionemployees to meet 97% order accuracy and 80-100 cases shipped per hour labor efficiencybenchmarks- Teamed up with other sales and operations leaders to exceed revenue plan with expenses on budget - Lead operations team to deliver $3000 in process efficiency, preserving product quality, and solving issues practicing Kaizen Lean Six Sigma- Piloted a dynamic, standardized labor measurement system that transitioned efficiencymeasurement from cases per hour to time-based studies to enable comparable statisticsacross the different regions

East Lansing, Mi

- Promoted Design Global: US-Turkey Creative Economies Summit- Created and communicated through Linkedin and Facbook groups- Composed newsletters for prospective summit participants

- Analyzed metrics to advance the continuous improvement plan- Assisted in SAP systems changeover and a LSS project- Managed everyday warehouse operations- Traveled the region to highlight distribution specialties

Michigan State University

- Led 115 members, chapter meetings and committees- Managed $86,000 annual budget and site renovation- Supervised recruitment, projects, and general operations- Participated in philanthropic events

- Managed incoming inventory- Assisted customers with their purchases- Promoted product special offers- Persuaded customers to increase “share of wallet”

Bachelor'S Degree, Marketing

Activities and Societies: Gamma Phi Beta: Chapter President Safety and Wellness Chairwoman Crescent Correspondent Michigan State Honors.

Master Of Business Administration - Mba, Strategy And Finance

Activities and Societies: Part Time MBA Board VP of Social and Student Ambassador