Lauren Danforth Email & Phone Number

Raleigh, Nc, Us

Raleigh, North Carolina

Responsible for messaging, materials and outreach that attracts diverse participation in park programming while building awareness for and engagement in park development.MARKETING + COMMUNICATIONS PLANNING- Develops and implements strategic marketing communications plans.- Provides communication leadership and collaborates with planning, operations, and programming teams with a focus on visitor experience and brand consistency across all channels.- Leads communications… Show more Responsible for messaging, materials and outreach that attracts diverse participation in park programming while building awareness for and engagement in park development.MARKETING + COMMUNICATIONS PLANNING- Develops and implements strategic marketing communications plans.- Provides communication leadership and collaborates with planning, operations, and programming teams with a focus on visitor experience and brand consistency across all channels.- Leads communications coordination with nonprofit partner and inter-departmental teams.PUBLIC RELATIONS MANAGEMENT- Leads strategic public relations by writing press releases, coordinating media briefings, serving as the media liaison, and giving interviews.- Creates crisis communications plans and collaborate with stakeholders.- Monitors earned media and creates reports.PLATFORM + CONTENT MANAGEMENT- Leads website content creation, redesign and development.- Responsible for content creation, engagement and reporting for website, social media(combined audience of 47K), and email newsletter (37K subscribers).COLLATERAL + ASSET MANAGEMENT- Manages and produce printed materials, digital assets, exhibits and park signage.- Oversees vendors for photography, video, graphic design and printing.STAFF MANAGEMENT- Supervises, hires, trains, and evaluates communications staff. Show less

Asheville, North Carolina Area

As the Director of Marketing & Communications, I work to ensure all communications, marketing, and development efforts are on brand, on message, and further the goals of the YWCA’s mission-based work. As an integral member of the Management Team, I work to position the YWCA as a social justice thought leader and premier nonprofit in Asheville and Buncombe County while crafting strategic campaigns to increase participation in the YWCA’s programs and support fundraising… Show more As the Director of Marketing & Communications, I work to ensure all communications, marketing, and development efforts are on brand, on message, and further the goals of the YWCA’s mission-based work. As an integral member of the Management Team, I work to position the YWCA as a social justice thought leader and premier nonprofit in Asheville and Buncombe County while crafting strategic campaigns to increase participation in the YWCA’s programs and support fundraising. COMMUNICATIONS- Manage the annual Communications Calendar for the organization- Oversee the content and design of all communication pieces used throughout the YWCA to ensure consistency in branding and messaging- Increase public relations and media outreach to promote the YWCA’s mission-based programs and advocacy efforts and track coverage; coordinate with media- Manage the YWCA website and social media platforms- Oversee the creation of YWCA collateral materials such as brochures and flyers- Produce quarterly print newsletter, annual report, and monthly newsletters- Manage crisis communications as neededMARKETING- Manage annual Marketing Plans for each department- Work with interdepartmental teams to create targeted marketing strategies that support the enrollment, membership, or revenue goals of each program- Create content for and oversee production of all online, radio and print advertising; leverage Facebook Ads, Google AdWords, and traditional media outlets- Take photographs of programs and events; coordinate professional photo shootsDEVELOPMENT- Provide editing and online support of donor appeal program and fundraising campaigns to meet the goals of the Annual Fund- Identify and prepare program participant testimonial stories- Develop content for donor appeals- Work with filmmaker to produce the annual fundraising video- Identify and train speakers for events- Manage Corporate Sponsorship recognition Show less

Asheville, Nc

CUSTOMER SERVICE & EVENT PROMOTIONSFocus on delivering exceptional customer service with an emphasis on building relationships with clientele, increasing brand awareness and driving sales through comprehensive knowledge of products, enthusiasm for the industry and strong communication skills. Responsibilities include on-premise and retail sales, money management and reporting, opening and closing of the building and representing the company at local and regional events.

Asheville, North Carolina

FUNDRAISING & STEWARDSHIP EVENT MANAGEMENT- Directed 2 signature events per year with an emphasis on budget and project management- Researched and implemented best practices, emerging technologies and reporting systems- Increased event revenue over 300% in 3 years through data analysis and program innovation- Secured permits, licenses, venues, catering and rentals for fundraisers and donor events- Managed vendors, volunteers and an interdepartmental staff team- Assisted… Show more FUNDRAISING & STEWARDSHIP EVENT MANAGEMENT- Directed 2 signature events per year with an emphasis on budget and project management- Researched and implemented best practices, emerging technologies and reporting systems- Increased event revenue over 300% in 3 years through data analysis and program innovation- Secured permits, licenses, venues, catering and rentals for fundraisers and donor events- Managed vendors, volunteers and an interdepartmental staff team- Assisted with media relations and created content for web, social media, and newsletters Show less

Asheville, North Carolina Area

COMMUNICATIONS, MARKETING & EVENT MANAGEMENT - Created content for and managed website, social media and email marketing campaigns- Oversaw print production of direct mail and marketing materials- Managed public relations including news releases, interviews and media coordination- Developed advertisements for newspaper, magazine, radio and TV- Responsible for community outreach events and annual fundraisers

Asheville, North Carolina Area

CUSTOMER SERVICE & EVENT PROMOTIONFostered the passion for craft beer while expanding knowledge of product and industry at an established brew pub patronized by locals and out of town guests alike. Excelled in a high-volume, fast-paced work environment with an emphasis on delivering excellent customer service and educating guests on craft beer and the companies products. Represented the company and brand through local and regional events.

Asheville, North Carolina

DIGITAL MARKETING & STRATEGIC COMMUNICATIONS - Developed web content for and managed social media platforms for multiple clients in the education technology, community development and sustainability sectors- Researched emerging industry trends for improved marketing and networking outcomes- Provided documentation of news hits and managed information databases- Collaborated on promotion strategy including web, traditional media and trade shows

Ba

Certificate

Study Abroad Semester