Lauren Dowling Email and Phone Number

Integrated role in Buying and Merchandising, overseeing a diverse portfolio of brands and product categories. Responsible for range planning and driving product selection while tracking and analysing sales performance to achieve margins and meet company target cover.Maximised sales opportunities for both new and existing product lines by proposing reorders or transitioning lines to continuity, while identifying business opportunities and areas for market growth. Built and maintained strong supplier relationships, negotiated pricing and order details, and proactively managed issues to ensure on-time delivery of orders.

Multi-Product Buyer managing Menswear and Womenswear collections for Sports Direct, with expertise in licensed and own-brand clothing ranges. Drove sales growth through sales and competitor analysis, identifying key trends and business opportunities. Led the end-to-end product development process, collaborating with design and sourcing teams to optimise materials and costs. Developed seasonal buy plans and budgets, working closely with senior stakeholders to ensure strategic alignment, while maintaining oversight of product quality and timelines. A strong relationship builder, enhancing supplier collaboration, and an experienced team leader, managing a team of six to ensure operational success.