Lauren Mcdevitt Email & Phone Number

Marietta, Ga, Us

-Developed roadmap & led direct reports with organic traffic growth strategies to cvs.com leveraging agile methodologies-Developed a new cross-functional framework that covers end-to-end e-com customer journey optimization based on search demand and discovery, including strategy for taxonomy, facted navigation, product attribute data, thematic pages, content strategy, internal linking and more-Developed SEO requirements and worked cross-functionally toward the creation of a content hub

-Built a team from 1 to 4 direct reports along with a roadmap guiding prioritization, project tracking, resource planning and new processes to improve quality of work and collaboration.-Drove team in building and maintaining 14+ Tableau dashboards and a Google Big Query database used for research and reporting by 50+ associates and leadership-Led development of large-scale internal linking solution across 8M pages

Atlanta, Ga

-Led a team of 5 direct reports toward driving on-page strategies across 500M+ annual organic HD.com visits-Defined cross-functional partnership models with Category Experience, Merchandising, Brand Advocates & Marketing to improve efficiencies, build team relationships and save associate time.-Improved internal processes such as interviewing, onboarding, redirect submissions, tool and best practices training & strategy SOPs.

Greater Atlanta Area

-Developed on-page and off-page strategies to drive organic traffic to HD.com based on data & research with cross-functional collaboration and execution.-Defined building blocks and scaled strategies to help build and grow a team to triple in size using data and results to define and educate best practices used across millions of pages, including taxonomy changes, attribute indexation, product naming conventions and more.-Developed robust hiring and onboarding SOPs leveraged across the… Show more -Developed on-page and off-page strategies to drive organic traffic to HD.com based on data & research with cross-functional collaboration and execution.-Defined building blocks and scaled strategies to help build and grow a team to triple in size using data and results to define and educate best practices used across millions of pages, including taxonomy changes, attribute indexation, product naming conventions and more.-Developed robust hiring and onboarding SOPs leveraged across the team to attract top talent and grow the team. Show less

Atlanta, Ga

-Provided data-driven, actionable insights for Fortune 500 clients toward growing their organic site traffic.-Garnered a new client through contribution of competitive analysis and content opportunities to grow organic traffic.Co-produced a blog post and an analysis educating marketers on impacts of Google SERP changes.

Atlanta, Ga

Developed and presented monthly, quarterly, annual & ad hoc performance reports along with actionable SEO recommendations.

Atlanta, Georgia

- Conduct keyword research for search engine optimization based on search interest & site relevance- Research & identify link building opportunities & establish link partnerships through outreach - Provide on-page, optimized content recommendations for client’s websites- Create & implement meta data, canonical URLs & other structural content for on-going SEO clients- Write press releases, create target media lists & award submissions to assist in PR efforts- Develop &… Show more - Conduct keyword research for search engine optimization based on search interest & site relevance- Research & identify link building opportunities & establish link partnerships through outreach - Provide on-page, optimized content recommendations for client’s websites- Create & implement meta data, canonical URLs & other structural content for on-going SEO clients- Write press releases, create target media lists & award submissions to assist in PR efforts- Develop & publish ad copy for pay-per-click campaigns- Create monthly reports on web & SEO analytics for clients- Build local citation presence to increase local authority & visibility- Create internal & external Powerpoint presentations- Track social media engagement metrics Show less

Fort Pierce, Florida Area

- Developing and implementing a comprehensive marketing plan- Social media marketing- Email Marketing (Constant Contact & MailChimp)- Coordinating public relations via community outreach, networking events, media relations, & overseeing outside marketing firms- Writing and distributing press releases & identifying/building target media contacts- Creating marketing objectives for a five-county wide expansion - Designing marketing materials- Presenting to local groups… Show more - Developing and implementing a comprehensive marketing plan- Social media marketing- Email Marketing (Constant Contact & MailChimp)- Coordinating public relations via community outreach, networking events, media relations, & overseeing outside marketing firms- Writing and distributing press releases & identifying/building target media contacts- Creating marketing objectives for a five-county wide expansion - Designing marketing materials- Presenting to local groups and communities to spread awareness for the program- Overseeing and directing responsibilities for Capstone student interns- Monitoring a budget for all marketing expenses- Participating in field-based meetings with business partners, potential partners, and municipality leaders- Event planning- Assisting in program operations such as loan application processing, reporting, grant searching, coordination of contractors and clients, customer service, administrative/clerical work, etc. Show less

Fort Pierce, Florida Area

- Social media and marketing- Writing and distributing weekly press releases- Obtaining and communicating with donors/sponsors- Planning and participating in special events and fundraisers - Designing and publishing the school’s annual publication "JCHS Viewbook" (circulation 5000 stakeholders)- Writing/designing/distributing the school’s biweekly Constant Contact emails (circulation 3000 contacts)- Maintaining the master donor database- Handling donations through… Show more - Social media and marketing- Writing and distributing weekly press releases- Obtaining and communicating with donors/sponsors- Planning and participating in special events and fundraisers - Designing and publishing the school’s annual publication "JCHS Viewbook" (circulation 5000 stakeholders)- Writing/designing/distributing the school’s biweekly Constant Contact emails (circulation 3000 contacts)- Maintaining the master donor database- Handling donations through the Annual Giving Campaign- Managing alumni activities and relations- Coordinating parent communication and their service hours- Maintaing the school's Google calendar- Designing advertisements, banners, flyers, postcards, invitations Show less