Lauren Mcdevitt Email & Phone Number

Marietta, GA, US

-Developed roadmap & led direct reports with organic traffic growth strategies to cvs.com leveraging agile methodologies-Developed a new cross-functional framework that covers end-to-end e-com customer journey optimization based on search demand and discovery, including strategy for taxonomy, facted navigation, product attribute data, thematic pages.

-Built a team from 1 to 4 direct reports along with a roadmap guiding prioritization, project tracking, resource planning and new processes to improve quality of work and collaboration.-Drove team in building and maintaining 14+ Tableau dashboards and a Google Big Query database used for research and reporting by 50+ associates and leadership-Led.

Atlanta, GA

-Led a team of 5 direct reports toward driving on-page strategies across 500M+ annual organic HD.com visits-Defined cross-functional partnership models with Category Experience, Merchandising, Brand Advocates & Marketing to improve efficiencies, build team relationships and save associate time.-Improved internal processes such as interviewing, onboarding.

Greater Atlanta Area

-Developed on-page and off-page strategies to drive organic traffic to HD.com based on data & research with cross-functional collaboration and execution.-Defined building blocks and scaled strategies to help build and grow a team to triple in size using data and results to define and educate best practices used across millions of pages, including taxonomy.

Atlanta, GA

-Provided data-driven, actionable insights for Fortune 500 clients toward growing their organic site traffic.-Garnered a new client through contribution of competitive analysis and content opportunities to grow organic traffic.Co-produced a blog post and an analysis educating marketers on impacts of Google SERP changes.

Atlanta, GA

Developed and presented monthly, quarterly, annual & ad hoc performance reports along with actionable SEO recommendations.

Atlanta, Georgia

- Conduct keyword research for search engine optimization based on search interest & site relevance- Research & identify link building opportunities & establish link partnerships through outreach - Provide on-page, optimized content recommendations for client’s websites- Create & implement meta data, canonical URLs & other structural content for on-going.

Fort Pierce, Florida Area

- Developing and implementing a comprehensive marketing plan- Social media marketing- Email Marketing (Constant Contact & MailChimp)- Coordinating public relations via community outreach, networking events, media relations, & overseeing outside marketing firms- Writing and distributing press releases & identifying/building target media contacts- Creating.

Fort Pierce, Florida Area

- Social media and marketing- Writing and distributing weekly press releases- Obtaining and communicating with donors/sponsors- Planning and participating in special events and fundraisers - Designing and publishing the school’s annual publication "JCHS Viewbook" (circulation 5000 stakeholders)- Writing/designing/distributing the school’s biweekly Constant.