Lauren Shields Email and Phone Number

- Conduct user research to inform content design.- Write and edit website copy to embody brand voice and lead users through the narrative.- Generate internal style documentation to create consistency across channels.- Craft marketing emails, headlines, taglines and long-form copy on an as-needed basis.- Project manage complex marketing and UX initiatives via Asana, Microsoft/ Google suite and a proprietary blend of caffeine and meditation

Freelance journalist with concentrations in social justice and religion. Experience in promotion and marketing for my trade paperback, "The Beauty Suit: How My Year of Religious Modesty Made Me a Better Feminist," Beacon Press. Featured in the New York Times, Salon, Medium, Emory Business and Dropbox Design.

- Manage 20+ projects and campaigns weekly, from minor text changes to major cultural moments- Create internal team documentation, such as SOPs and guidebooks, on Confluence and SharePoint- Lead weekly team check-ins to keep multi-stage projects (site restructures & improvements, executive initiatives, upcoming platform changes) on track- Create and post content on AEM (articles, images and documentation) for Visa's employee website- Draft, edit, and post editorial pieces about… Show more - Manage 20+ projects and campaigns weekly, from minor text changes to major cultural moments- Create internal team documentation, such as SOPs and guidebooks, on Confluence and SharePoint- Lead weekly team check-ins to keep multi-stage projects (site restructures & improvements, executive initiatives, upcoming platform changes) on track- Create and post content on AEM (articles, images and documentation) for Visa's employee website- Draft, edit, and post editorial pieces about Visa's company culture to boost employee engagement- Support backend management on AEM (site creation and hygiene)- Post digital signage in Visa's NA offices; communicate with regional partners to coordinate global launches Show less

Collaborate with a global content team to translate technical concepts and feature updates into user-friendly help center content.- Collaborate cross-functionally with global team of designers, engineers, legal experts, and project marketing managers to support product launches- Coordinate with SEO teams and in-house experts to align content with user search intent- Give and receive feedback from team members to adhere to Dropbox's internal style guide- Work with a team of… Show more Collaborate with a global content team to translate technical concepts and feature updates into user-friendly help center content.- Collaborate cross-functionally with global team of designers, engineers, legal experts, and project marketing managers to support product launches- Coordinate with SEO teams and in-house experts to align content with user search intent- Give and receive feedback from team members to adhere to Dropbox's internal style guide- Work with a team of translators to reach users worldwide- Use Adobe Digital Asset Manager to add images, PDFs and other visual assets when neededSoftware used: Figma, Jira, Adobe Experience Manager, Zendesk, Confluence, Smartling, and the full Dropbox ecosystem Show less

- Report to senior management in weekly syncs about capacity, accomplishments, and challenges of team (approx. 10 members). - Maintain launch calendar, avoiding expensive leaks and protecting launch confidentiality. - Support and manage 6 General Writers, serve as a resource for 2 new Senior Writers. - Scope and triage 3-5 bugs daily, estimating the time and resources necessary to complete a wide variety of requests. - Generate draft documents based on Project Leads'… Show more - Report to senior management in weekly syncs about capacity, accomplishments, and challenges of team (approx. 10 members). - Maintain launch calendar, avoiding expensive leaks and protecting launch confidentiality. - Support and manage 6 General Writers, serve as a resource for 2 new Senior Writers. - Scope and triage 3-5 bugs daily, estimating the time and resources necessary to complete a wide variety of requests. - Generate draft documents based on Project Leads' specifications. - Keep track of multiple (~15-20) content projects as they move through the pipeline, stepping in to assist as needed. - Make sure to provide writers with everything they need to manage a content request, including appropriate links, relevant file taxonomy, documentation, localization specifications and any internal documentation they may need to complete the project. - Provide excellent customer service to SMEs, requesting clarification and pushing back as needed while maintaining a spirit of collaboration. Show less

- Edit Help Center, Knowledge Base, and Canned Response content according to the Google style guide.- Send content requests through translation and localization pipelines, preparing articles for international publication.- Track between 2 and 10 projects simultaneously, following detailed SOPs and providing multiple solutions for stalled or complicated requests. - Proofread and perform extensive quality checks before sending for publication. - Collaborate with XFN teams to… Show more - Edit Help Center, Knowledge Base, and Canned Response content according to the Google style guide.- Send content requests through translation and localization pipelines, preparing articles for international publication.- Track between 2 and 10 projects simultaneously, following detailed SOPs and providing multiple solutions for stalled or complicated requests. - Proofread and perform extensive quality checks before sending for publication. - Collaborate with XFN teams to suggest edits for clarity and user-friendly information architecture. - Edit every article's HTML before publishing to prevent formatting errors. Show less

- Managed the meme-centered “#DirtyDisinfoTricks” campaign, leading to livelier discussions and a stronger sense of community among readers.- Crafted a brand voice with a more accessible, humorous tone through blog posts, Tweets and hand-drawn cartoons (see my most recent work in this arena here: https://realityteam.org/cards/urban-legends-covid-19-edition/). - Collaborated with team of content creators to respond to daily changes in the news cycle, generating workflow and project… Show more - Managed the meme-centered “#DirtyDisinfoTricks” campaign, leading to livelier discussions and a stronger sense of community among readers.- Crafted a brand voice with a more accessible, humorous tone through blog posts, Tweets and hand-drawn cartoons (see my most recent work in this arena here: https://realityteam.org/cards/urban-legends-covid-19-edition/). - Collaborated with team of content creators to respond to daily changes in the news cycle, generating workflow and project management frameworks to keep content on-track and relevant. Show less

- Performed SEO audit to better address Senior Editor’s stated objective, “To be the world’s foremost anti-propaganda website.” - Supported team of 5-7 interns, working with Senior Editor to establish editorial calendar and workflow, improving accessibility for readers. - Learned wireframing to pitch cleaner content structure, clarifying site information architecture and enhancing user experience. - Supported interview initiative with media professionals (examples include Dean of… Show more - Performed SEO audit to better address Senior Editor’s stated objective, “To be the world’s foremost anti-propaganda website.” - Supported team of 5-7 interns, working with Senior Editor to establish editorial calendar and workflow, improving accessibility for readers. - Learned wireframing to pitch cleaner content structure, clarifying site information architecture and enhancing user experience. - Supported interview initiative with media professionals (examples include Dean of the Columbia Journalism School Bill Grueskin and author of The Anatomy of Fake News: A Critical News Literacy Education Dr. Nolan Higdon), cultivating relationships with some of the world’s foremost anti-disinformation authorities. - Edited and gave feedback on drafts to junior writers, allowing Senior Editor to focus on site usability and achieving fundraising objectives. Show less

After COVID, my job duties changed considerably. I was able to use my media and tech expertise to facilitate our move to online worship in the following ways:- Compiled, edited and posted original recordings of weekly worship music (using Premiere, Dropbox, G-Suite and YouTube), with split-screen, closed captioning, and occasional b-roll- Presented video sermon once a month, posted on social media

Wrote and delivered weekly sermons, crafted worship, provided confidential pastoral care and counseling. Connected visitors and members with spiritual and personal resources when needed. Managed social media presence and website via Wordpress, crafted weekly newsletter and seasonal "literary magazine."

- Designed and led hour-long boxing and kickboxing classes of up to 65 people at a time- Gave personalized coaching to each student during class, reaching each student at their own level and giving constructive, encouraging feedback- Provided personal training on request, requiring the ability to accurately assess student skill and fitness level and challenge them appropriately- Served as a front-line representative for Title, demonstrating values of respect, perseverance, and… Show more - Designed and led hour-long boxing and kickboxing classes of up to 65 people at a time- Gave personalized coaching to each student during class, reaching each student at their own level and giving constructive, encouraging feedback- Provided personal training on request, requiring the ability to accurately assess student skill and fitness level and challenge them appropriately- Served as a front-line representative for Title, demonstrating values of respect, perseverance, and personal accountability- Motivated students to push past their self-doubt and discover their potential Show less

- Performed in weekly, fully-improvised shows for audiences of up to 100 people- Appeared in road shows for varied audiences around California of up to 500 people- Taught Level One: Intro to Improv, leading 30 students in how to command a stage, collaborate, and listen in high-stress situations- Guest coached other teams as needed

Wrote and delivered weekly sermons, which required extensive research, exegesis, and citation. Supplied congregational support through transitional phase, managed staff and volunteers. Designed and maintained website and social media presence with Strikingly, designing a new, more user-friendly site from the ground up.