During my 5+ years at Popmenu I've scaled a team from the ground up to produce over 10,000 client websites on the responsive and accessible Popmenu platform, delivering engaging experiences to 20M+ monthly users and boosting the growth of small businesses. I've played a key role in developing and optimizing processes, workflows, and SOPs across various teams, working alongside operations, sales, and product. Our web designers and content coordinators create dynamic web presences by blending unique brand aesthetics with strategic UX principles. Using a combination of Adobe CC, HTML/CSS and our proprietary CMS, we've transformed our restaurants' digital presence into customer-centric engagement engines. My team has coordinated thousands of photo and video shoots, producing stunning visuals for restaurant marketing purposes. We've built interactive menus on our client websites to foster engagement with web users, encourage reviews, and facilitate direct online orders with POS syncing.

I lead a team of staff and contract designers to build websites that help tell a restaurant's story using our proprietary platform. We execute detailed configurations of client websites & menu interfaces through HTML/CSS, edit content, and create designs that match the client's desired branding.

Manage social media channels (Facebook, Twitter and Instagram) part-time.Create unique and interesting on-brand social content.Facilitate and analyze social media advertising campaigns.Respond to inquiries, comments and questions in a pleasant tone.Edit photography and take photos when available.

Implement first university-wide program to provide services and consults to researcher-clients - 100% (n=18) who completed a satisfaction survey agree they would refer my services or use them again. Establish first Facebook account and management plan to recruit participants for research.Create Facebook post content and advertisements, manage and monitor account comments.Manage social media advertising campaigns to recruit participants for research studies.Collaborate with university stakeholders to develop and implement social media guidelines.Develop web content to promote and describe services and study listings.Design, and edit digital and print content using Adobe Creative Suite.Clearly articulate complex ideas and terminology through written communication.Provide consultations to problem-solve and enhance the recruitment of study participants through new ideas, existing knowledge base and creative solutions.Create and give presentations on novel digital/social recruitment strategies.Contribute to the science of recruitment and communicate research findings to a national consortium.Establish and maintain open and honest relationships with cross-functional research teams.Develop proposals for services and reports upon completion of consultations.Research trends and strategies for using social media and web.

HealthStreet is an innovative community engagement program at the University of Florida with a mission to improve the health of our community by bridging gaps in health care and health research. Collaboratively connected researchers and participants to enroll over 500 individuals in research studiesAssisted with staff and volunteer managementDesigned marketing materials and assisted with development of applications for automationBuilt relationships with faculty, staff and research participants

Developed and implemented plans to recruit girls and adults to the organization.Recruited, trained and managed volunteers as they led troops and promoted Girl Scouting.Created recruitment materials, including email solicitation and digital and print flyers.Designed content for newsletters, mass mailings and social media campaigns.Identified and cultivated community partnerships to recruit new adults and girls.Generated databases designed to track new volunteers and membership.Planned, organized and executed open houses, recruitment events and informational meetings.

Supervised groups of teenagers on travel camp experiences across the United States and Europe. Facilitated programming, provided basic health care, and documented trips through blogs and photography.

Organized and led school-wide events, projects and student clubs.Provided one-on-one and small group tutoring for middle school students.Collaborated with school faculty and staff to improve the school environment.