• Managed the college’s official social media presence on Facebook, Instagram, LinkedIn, X, and TikTok, driving more than 11 million organic impressions per year• Developed platform-specific organic strategies that increased net follower growth by 143%, impressions by 120%, and engagements by 87% in three years• Built robust content calendars for each academic year, including automated proofing and approval workflows for interns I supervised• Produced high volumes of content in multiple formats — including photos, videos, and graphics — while consistently meeting tight deadlines and brand standards• Created custom, professional-grade graphics and animations using advanced tools such as Adobe InDesign, Photoshop, and After Effects, enhancing visual storytelling and engagement across digital platforms• Leveraged prior journalism and copyediting experience to craft clear, concise captions tailored to resonate with diverse target audiences• Engaged in community management by monitoring and responding to inbound messages, comments, and mentions across all platforms• Collaborated with departments across all five campuses to promote initiatives, academic programs, events, and college priorities via organic and paid campaigns• Authored guidelines for college-affiliated accounts to establish minimum requirements, consistent branding, best practices, and security measuresUnder my direction from March 2021 to September 2024, San Jacinto College’s official Facebook and Instagram accounts experienced significant growth:Instagram• Total followers increased by 77.8%• Organic impressions increased by 418.4%• Organic engagements increased by 173.8%• Profile actions increased by 670%Facebook• Net follower growth increased by 2,426.6%• Organic impressions increased by 55.4%• Organic engagements increased by 160%• Organic link clicks increased by 113.8%

•Planned and executed an independent social media campaign that included interviews, photos, graphics, and videos• Contributed to a 99.1% increase in engagements and a 4% increase in followers across all social media channels over a five-month period• Revised submitted flyers and graphics to be appropriate for each social media channel and the college brand• Studied social media analytics data for potential strategies and successfully implemented my findings when crafting future posts• Produced a wide variety of photo and video assets to fulfill event coverage and promotional needs

• Edited written and video content for grammar, spelling, punctuation, accuracy, style, clarity and consistency• Utilized web analytic tools to track reader engagement on social media• Maintained and expanded an in-house style guide

•Worked directly with a large team of writers and editors to produce content for more than 30 million monthly readers• Ensured each article met high journalistic standards for quality control• Proofed and fact-checked newsletters, social media copy, push notifications and other direct-to-reader content• Edited segment scripts for Snapchat and Facebook Watch• Provided real-time feedback to editors and writers

Wrote lifestyle features for print and webCreated photos for print and web

Edited Content for spelling, grammar, punctuation and AP styleFact-checked content for accuracyWrote headlines for printEdited content in news, sports and life & arts sections for print and web