Lauren Hatfield

Lauren Hatfield Email and Phone Number

VP Marketing Communications | Integrated Marketing Strategy Leader | Change Champion
Lauren Hatfield's Location
San Francisco Bay Area, United States
About Lauren Hatfield

Lauren Hatfield is a VP Marketing Communications | Integrated Marketing Strategy Leader | Change Champion.

Lauren Hatfield's Current Company Details

VP Marketing Communications | Integrated Marketing Strategy Leader | Change Champion
Lauren Hatfield Work Experience Details
  • Clif Bar & Company
    Vp, Marketing Communications
    Clif Bar & Company Aug 2021 - Aug 2023
    Evolve and elevate internal marketing services team to support new business growth ambitions. Collaborate with executive team, cross-functional partners and agencies to deliver marketing objectives
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  • Clif Bar & Company
    Sr Director, Marketing
    Clif Bar & Company Nov 2018 - Jul 2021
    Unified all marketing services into one cohesive team with a united vision to increase impact. Key partner to VP Brand Management on marketing strategy, investment decisions and execution of integrated campaigns via internal teams and external agencies.
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  • Clif Bar & Company
    Director Integrated Marketing
    Clif Bar & Company May 2015 - Nov 2018
    Established first-ever integrated marketing function to unify previously siloed functions. Led Brand, Sales, internal marketing services and outside agencies to development of integrated plans.
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  • Clif Bar & Company
    Director, Experiential & Sports Marketing
    Clif Bar & Company Feb 2013 - May 2015
    Led sports marketing and partnerships. Oversaw all marketing in Canada.
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  • Clif Bar & Company
    Sr. Manager, Experience Marketing
    Clif Bar & Company Jul 2007 - Feb 2013
    Led development of purpose-based in-person and digital experiential marketing programs.
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  • Gap Inc.
    Senior Marketing Manager
    Gap Inc. 2001 - 2007
    San Francisco, Ca
    Served as International Marketing lead, ensuring local relevance in UK, Germany and Japan, while maintaining global equity and consistency.Led development of in-store promotional assets and window displays. Led media planning and buying for US, Canada, UK, Germany, Japan.
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Lauren Hatfield Education Details

Frequently Asked Questions about Lauren Hatfield

What is Lauren Hatfield's role at the current company?

Lauren Hatfield's current role is VP Marketing Communications | Integrated Marketing Strategy Leader | Change Champion.

What schools did Lauren Hatfield attend?

Lauren Hatfield attended University Of Notre Dame.

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