Lauren Persico Email and Phone Number

Freelance makeup artist focusing on special occasions. Specialty skills include Airbrush & False Lash Application.

Manager of Global Product Development for Sally Hansen including Nail Color, Nail Care, Body Care, Airbrush Legs & new innovation. Managed the development of various partnership collections, such as Jelly Belly, Sour Patch Kids, Mentos and FRIENDS helping to increase market share of Insta Dri franchise. Proven track record in trend & consumer insight research leading to validated concepts and disruptive new launches.

Assistant Manager of Global Product Development for Sally Hansen, the #1 Nail Color brand in the US. Responsibilities include Nail Color, Nail Care, Hair Removal, Airbrush Legs & new innovation.

o Contributed to creation of marketing launch plans including integrated media campaigns consisting of TV, Print, Internet, email & heavy PR generating increased awareness.o Collaborated with Sales to develop annual promotional plan including media, collaterals, retailer specific support & innovative promotional offering to provide incremental growth to the brand.o Created monthly competitive analysis & sales ranking reports used for competitive benchmarking and business updates to management. o Managed relationships between partners to maximize & implement added value programs.o Participated in planning and execution of annual marketing plans to maximize sales and control costs. o Assisted in the creation & presentation of quarterly Sales Webinars to sell in promotional strategies, as well as monthly Brand Day presentations to Senior Management.