Lauren Price Email and Phone Number

- Drove cross-functional coordination to streamline the product launch process and ensure operational readiness including alignment on product lifecycle stages, documenting launch goals and measuring launch effectiveness.- Provided messaging and drove the plans for multiple major announcements, including the acquisition of LearnCore and the launch of augmented reality support, resulting in an influx of US PR placements and improved conversion rates.- Led the effort to consolidate the… Show more - Drove cross-functional coordination to streamline the product launch process and ensure operational readiness including alignment on product lifecycle stages, documenting launch goals and measuring launch effectiveness.- Provided messaging and drove the plans for multiple major announcements, including the acquisition of LearnCore and the launch of augmented reality support, resulting in an influx of US PR placements and improved conversion rates.- Led the effort to consolidate the packaging and pricing of Showpad’s and LearnCore’s products into a new unified platform. - Built and nurtured a high-performing, data-driven product marketing team hiring and onboarding four new members to accelerate Showpad’s growth. Show less

- Transferred to Rovi in 2010 to create industry-leading entertainment metadata products for MVPDs, OTT providers and media companies. The combined business unit revenues being powered by the group’s metadata solutions were over $200 MM annually.- Drove the go-to-market strategy for over 70 countries in Europe, Asia, North and Latin America - Developed vertical solutions and sales tools to help TiVo’s international 75-member sales team close business with value propositions for multiple… Show more - Transferred to Rovi in 2010 to create industry-leading entertainment metadata products for MVPDs, OTT providers and media companies. The combined business unit revenues being powered by the group’s metadata solutions were over $200 MM annually.- Drove the go-to-market strategy for over 70 countries in Europe, Asia, North and Latin America - Developed vertical solutions and sales tools to help TiVo’s international 75-member sales team close business with value propositions for multiple media audiences. - Successfully launched flagship video discovery product in 15 new countries in APAC, Europe and LATAM; achieved goal to expand global presence in a single year via sales readiness, demand generation programs and media outreach. Contributed to 18% annual revenue growth for the metadata business in a single year with 40% revenue growth in the device manufacturer vertical.- Contributed to the successful conversion of a leading cable provider in a deal valued at $5MM annually by conducting market research, developing competitive positioning and sales tools to support displacement goals.- Led the initial launch of Rovi Cloud Services APIs resulting in a network of several thousand developers in less than 18 months via direct marketing, social media, hackathons, events including SXSW and co-branded programs with Mashery. Led continual improvements to developer website for optimal search-engine results, ease of use, thorough documentation, tools for evaluation and testing, references (App Gallery), and metrics for performance.- Repositioned Veveo’s sophisticated machine learning capabilities into a Rovi-branded solution within weeks of its acquisition and managed the cross-functional implementation of a multi-national launch. Recognized by the VP of Sales as one of the best product launches citing exceptional execution and “the most awesome product updates ever."- Promoted to Senior Product Marketing Manager in 2012 and then Product Marketing Director in 2014. Show less

- Drove the marketing launch of the Enterprise License Optimization solution enabled by FlexNet Manager Suite. Contributed to 30% revenue growth in the 12 months following the launch.- Launched two new solutions targeting SAP users in 2008 and Oracle users in 2009. Conducted research among prospects, partners and analysts to develop new positioning, content and sales tools. First SAP deal closed in 5 months for $2 M.- Developed the agenda and recruited presenters for the 2008 and 2009… Show more - Drove the marketing launch of the Enterprise License Optimization solution enabled by FlexNet Manager Suite. Contributed to 30% revenue growth in the 12 months following the launch.- Launched two new solutions targeting SAP users in 2008 and Oracle users in 2009. Conducted research among prospects, partners and analysts to develop new positioning, content and sales tools. First SAP deal closed in 5 months for $2 M.- Developed the agenda and recruited presenters for the 2008 and 2009 SoftSummit, a 3-day conference for software producers, device manufacturers, and enterprise IT to discuss software licensing issues.- Created multiple whitepapers and webinars to drive demand and reduce the length of the average sales cycle.- Assessed market opportunities and the competitive landscape to determine the highest priority targets for multiple industries.- Promoted from a Marketing Specialist to a Product Marketing Manager in 2008. Show less

- Implemented a national multi-media direct marketing campaign that resulted in face-to-face meetings with 14% of recipients and established MPS Group as the leading identifier of quality prospects among PeopleSoft’s mid-market partners. - Modified website to improve overall quality and increase online recruiting efforts resulting in higher search engine ranking results and a 50% increase in online candidate submissions in 60 days. - Supervised all national trade show activity and… Show more - Implemented a national multi-media direct marketing campaign that resulted in face-to-face meetings with 14% of recipients and established MPS Group as the leading identifier of quality prospects among PeopleSoft’s mid-market partners. - Modified website to improve overall quality and increase online recruiting efforts resulting in higher search engine ranking results and a 50% increase in online candidate submissions in 60 days. - Supervised all national trade show activity and managed PGA player sponsorship and client hospitality events. - Coordinated all national media planning in industry-based print and Web outlets and wrote national press releases. - Trained and supervised a new Marketing Coordinator. Show less

- Raised funds and awareness to benefit the pediatric programs at Shands Jacksonville and Wolfson Children’s Hospital. - Secured contribution increases from major local sponsors, such as Wal-Mart, and directed successful fundraising events. - Developed promotional opportunities with local media and acted as local spokesperson. - Increased volunteer base 200% by initiating recruitment and appreciation programs.