Lauren Smith Email and Phone Number

-Create, audit and maintain community web presence on Poythress Construction Company's website-Coordinate advertising and public relations with the ad agency-Marketing of all active and upcoming communities and approve marketing materials such as ad campaigns, press releases, website designs, etc.

-Work closely with account managers to identify areas of opportunity within current client work-Key performance indicator strategy development, measurement planning, performance analysis and client reporting-Thorough analysis within Analytics platforms and identification of KPI's using various attribution models-Providing the exploration and analysis needed to determine campaign optimizations in order to achieve various clients CPA and ROI goals-Manage campaign timelines and budgets

-Oversaw performance of 4 merchant divisions: Licensed, Fitness, Sports & Accessories -Managed account-wide promotions for Dick's Sporting Goods, Golf Galaxy, as well as Field & Stream-Responsible for strategic insight to develop recommendations and execution plans for client’s stated business objectives. Strategy included spend forecasting, key performance indicators (KPIs), targeted audiences, tracking progress, and execution and consistency of campaigns-Responsible for budget, flighting, daily spend pacing, and weekly reporting.-Researched, developed, and monitored keyword lists to support campaign optimizations, new products, site changes and promotional initiatives.-Performed biweekly account-wide URL Audits utilizing the Screaming Frog software.-Coordinated with engine reps regularly to ensure the utilization of their most up to date management tools-Expanded role into PLA Shopping campaigns for Dick's Sporting Goods, Field & Stream as well as Golf Galaxy

-Supported social media efforts-Analyzed reports to create insights that will help drive digital marketing content strategies-Tracked social media analytics using tools such as Social Studio, Radian6 and TrackMaven -A/B testing for Facebook -Repurpose content from daily media monitoring -Created Facebook posts geotargeted to Novant Health's audience-Scheduled content from upcoming social media toolkits

Experience in online and onsite visits in marketing, sports event management, community relations, and audience development through social media platforms. Supported event manager in event creation by creating cost sheets, engaging in client communication, and helping secure event supplies. Assisted in the preparation and on site execution for our clients to attend the Masters 2016 tournament. - The group held six private homes, transportation to/from the airport and the tournament, private Michelin Chef’s to prepare dinners and perform chef demonstrations, badges to the tournament, entertainment, guest speakers, florals, gifts and branded decorations.- On site assisted with ensuring the homes were stocked with food and beverage, corresponded with the clients on special requests and provided assistance where needed.

-Assisted with planning and developing events and programs-Helped plan and execute Cams Thanksgiving Jam, serving 900 families in Charlotte area -Create and wrote content for website and various social media outlets -Responded to and managed charitable donation requests/autograph requests for Cam Newton