Lauren Vasu Email & Phone Number

Irvine, California, Us

Leading cross-functional Marketing campaigns globally from strategy to execution that deliver leads and pipeline for the business.

Irvine, California, Us

Alteryx is the leading platform for self-service data analytics. It provides analysts with the unique ability to easily prep, blend, and analyze all of their data using a repeatable workflow, then deploy and share analytics at scale for deeper insights in hours, not weeks.

Broomfield, Co, Us

- Created the first Global ABM strategy at Conga to engage and win with new business target accounts- Managed $300K Marketing budget and closely tracked ROI on all programs- Increased conversion from cold prospect to opportunity from 5% to 20%- Doubled average deal size with account based selling strategy - Developed personalized sales plays based on target personas and enabled sales- Implemented, managed and optimized ABM Tech Stack: Terminus, Engagio, Salesloft, Salesforce.com, ZoomInfo and Sendoso

Boulder, Co, Us

- Implemented a full lead lifecycle process including lead scoring and personas- Increased MQL conversion by 50% through email nurture startegy - Managed integrated marketing campaigns across multiple online & offline channels to drive leads and revenue- Constantly measuring and optimizing campaigns and digital assets to achieve maximum ROI

San Jose, California, Us

- Aligned marketing with regional sales strategies to drive net new, expansion, and renewal revenue- Implemented Digital Marketing tactics such as SEO, PPC, Display Advertising and Social Media- Generated and tracked qualified leads and accelerated opportunities in the sales funnel to meet revenue goals- Created targeted, scalable, integrated marketing campaigns that resonated with the target market- Educated prospects and customers on our solutions and services and listened to them to build better content- Developed deeper business, market and solutions insights to optimize campaigns- Created content that spoke to the buyer’s needs and mapped messages to buyer personas- Worked cross functionally with other teams including Sales, Product and Design to deliver go to market campaigns

San Jose, California, Us

-Build strong relationships with the enterprise Sales team and understand their quarterly goals, recommend field marketing activities and track performance-Develop regional awareness through online promotion, social media and grass roots communication plans-Manage end-to-end event logistics including speaker preparation, promotional plans, on-site materials, budget management and venue selection-Writing and editing high-performing emails, event abstracts and other promotional content with consistent, on-brand messaging-Understand target audiences and create content to reach and engage prospects-Track and report key metrics through CRM and marketing automation systems

- Responsible for brainstorming, implementing and measuring marketing programs for Cloud Coach in order to increase brand awareness and sales- Responsible for launching the new product line and implementing a go to market strategy

Boulder, Co, Us

• Contributed to 60% of sales pipeline creation through marketing efforts• Created 300 marketing qualified leads per sales rep per month• Developed a training program for the sales team to enhance their prospecting and emailing efforts within Salesforce.com• Built a social community from the ground up on Twitter, Facebook, LinkedIn, YouTube and the company blog• Optimized SEO, SEM, PPC to increase organic search results and website conversions• Developed and implemented online marketing strategies using calls to action , videos, and third party content syndication on several social media avenues• Developed marketing plans & managed budget to meet quarterly lead generation goals• Responsible for implementing demand generation activities such as events, webcasts, emails, website offers and social media • Managed all aspects of event management from contract negotiation to logistical support to on site management to measuring results at several locally hosted events and large tradeshows such as RSA, Dreamforce, Gartner Catalyst and Cloud Connect• Implemented best practices around lead generation and sales processes in order to optimize conversions and lead quality• Implemented email marketing, lead nurturing and lead scoring programs• Measured marketing campaign success and ROI which dictated marketing decisions and investments

Boulder, Co, Us

• Assisted with online marketing efforts and updated website content to increase conversion• Generated leads through website conversions, list purchase, field events and email marketing to pass to sales for qualification• Built targeted prospect lists based on title, industry and geography for sales qualification• Researched, planned and implemented the field marketing and webcast schedule that aligned with the marketing budget• Worked on increasing website traffic, website conversions and organic search results through keyword optimization and link sharing• Implemented automated email campaigns in Marketo for events, product announcements, live webcasts and lead nurturing • Developed creative strategies to obtain new leads on a low budget, which included lead sharing programs with partners as well as social media engagement

Denver, Colorado, Us

• Assisted the professor and students in the Intro to Marketing course at the CU Leeds School of Business• Graded projects, tests and assignments, which included both multiple choice and essay style questions• Submitted grades through the University software program, CULearn• Held office hours to help students understand class materials

• Implemented market research surveys for clients and qualified candidates for focus group participation based on specific guidelines• Gathered qualified attendees, organized and hosted several focus groups for clients• Collected and analyzed results in order to produce actionable reporting to the client