Lauren Bailey

Lauren Bailey Email and Phone Number

Head of Investment at Customedia AU @ Customedia AU
australia
Lauren Bailey's Location
Greater Sydney Area, Australia
Lauren Bailey's Contact Details

Lauren Bailey personal email

n/a
About Lauren Bailey

Experienced Investment Director with a demonstrated history of working in the marketing and advertising industry. Skilled in Digital Strategy, Media Buying, Client Management, Direct Marketing, and Search Engine Marketing (SEM). Strong media and communication professional.

Lauren Bailey's Current Company Details
Customedia AU

Customedia Au

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Head of Investment at Customedia AU
australia
Website:
customedia.com.au
Employees:
14
Lauren Bailey Work Experience Details
  • Customedia Au
    Head Of Investment
    Customedia Au Nov 2015 - Present
    - Oversee and implement digital and offline media campaigns for clients. - Manage third party agencies utilised for larger media spends.- Plan and execute media campaigns for clients from briefing through to delivery and evaluation- Recruit, train and mentor agency talent- Develop strategies for both annual and short term activities- Present concise, well researched and insightful media strategies- Continually drive further efficiencies on both offline and online platforms- Manage revenue growth for existing clients
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  • Paykel Media
    Buying And Implementation Manager
    Paykel Media 2006 - 2015
    - Developed and implemented a consistent and comprehensive media strategies, including offline and digital for clients both large and small- Project management across multiple clients- Managed requirements for clients from briefing through to campaign delivery, within established budgets and timeframes- Introduction, implementation and management of systems and tools within the agency, such as:BCCOzTam RatingsNetwork HoldingsETAM / AQXSymphony / FFA- Terms of business and fee negotiation for new clien
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  • Starcom Mediavest Group
    Client Business Manager
    Starcom Mediavest Group 2003 - 2006
    - Positioned to manage clients business on a daily basis by working in house at a creative agency- Development of strategic direct, planning, buying and implementation- High involvement with creative agency from initial client brief to post campaign analysis- Developed measurable success against a clients business goals- Staff management, delegation and time management among team members- Marketing and media knowledge for both entertainment and finance clients- Maintaining budget control and growth of clients business- Supervising all aspects of clients media investments and client service
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  • Initiative
    Senior Buyer
    Initiative 2002 - 2003
    Sydney
    - The emphasis of this role was to manage team resources for development of media strategies, planning and buying- Preparation of major client presentations and documents- Interpretation of research, market data and systems- New business development- Building successful relationships with media representatives
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  • Mediacom Australia
    Media Planner
    Mediacom Australia Jun 2001 - Dec 2001
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  • Fcb Global
    Media Planner Buyer
    Fcb Global Apr 2000 - Dec 2000
    London, England, United Kingdom
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  • Netx
    Digital Media Planner
    Netx 1999 - 2000
    Sydney, New South Wales, Australia
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  • Carat Australia
    Media Planner Buyer
    Carat Australia Apr 1996 - 1999
    View

Lauren Bailey Skills

Advertising Marketing Communications Mobile Marketing Integrated Marketing Online Advertising Advertising Sales Digital Marketing Digital Media Digital Strategy Direct Marketing Management Marketing Strategy Media Buying Media Planning Media Strategy New Media Online Marketing Outdoor Advertising Sem Social Media Marketing

Lauren Bailey Education Details

Frequently Asked Questions about Lauren Bailey

What company does Lauren Bailey work for?

Lauren Bailey works for Customedia Au

What is Lauren Bailey's role at the current company?

Lauren Bailey's current role is Head of Investment at Customedia AU.

What is Lauren Bailey's email address?

Lauren Bailey's email address is la****@****.com.au

What schools did Lauren Bailey attend?

Lauren Bailey attended University Of Sydney.

What skills is Lauren Bailey known for?

Lauren Bailey has skills like Advertising, Marketing Communications, Mobile Marketing, Integrated Marketing, Online Advertising, Advertising Sales, Digital Marketing, Digital Media, Digital Strategy, Direct Marketing, Management, Marketing Strategy.

Who are Lauren Bailey's colleagues?

Lauren Bailey's colleagues are Reina Yuguchi, Veronica Macchi Villalobos, Oliver Robson, Tegan Hillier, Max Zagorski, Malcolm Stewart, Matt Jones.

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