Lauren Ackerman Email & Phone Number

Kansas City, Missouri, United States

-Leads the intersection of digital and traditional marketing channels-Bridges online and offline marketing strategies to maximize the strengths of both print and digital mediums for seamless, integrated campaigns-Develops go-to-market strategies for diverse industries, ensuring comprehensive and targeted approaches to product launches-Conducts in-depth market research to inform strategic decisions, track emerging trends, and align marketing efforts with evolving customer needs-Recommends budget priorities based on campaign performance insights and industry benchmarks, optimizing ROI across marketing channels-Drives marketing optimization by analyzing data, refining processes, and recommending actionable improvements to elevate campaign effectiveness

Uses data and industry and customer insights to connect data to creative.Conducts customer research to understand customer motivations on a deep levelCreates content and messaging strategy to engage customersAligns tactics along customer journey to reach goalsDetermines optichannel mix for campaignsAssesses competitive landscape to identify opportunities

-Determines appropriate KPIs for project or client and establishes consistent reporting schedule-Delivers plain-language reporting that is organized, yet detailed and easy to understand-Provides reporting, analytics and strategic recommendations on an ongoing basis for digital initiatives, including: -Google Analytics -On-site User Experience-PPC management-ROI analysis-Digital contact plans-Experience with Google Data Studio, Google Analytics, CMS platforms

· Manages day-to-day client contact, project schedules and deadlines· Updates company website, builds new web pages as needed· Monitors and analyzes Google analytics for trends in web traffic· Manages company pay-per-click program and website Search Engine Optimization· Codes and launches email campaigns using email service provider platforms such as Constant Contact, Publicaster, and Mercury Mail· Proofreads and edits proposals, articles, presentations and creative projects· Assists marketing team in data processing· Crafts and launches client surveys using online survey tool· Client list: BBC, MeadWestvaco, Watco/Rustoleum

· Used Access database daily to provide reports on inventory and transactions · Acted as primary point of contact for several of company's largest clients · Determined print project specifications, directed bid solicitation and awarded projects · Beta-tested custom software, wrote user-friendly manual, and trained clients on its use · Handled inventory replenishment for a program that contained over 300 items · Client list: Helzberg Diamonds, Goldbank, Premium Financing Specialists

-Internship-class hybrid through Kansas City Art Institute where students collaborate to launch a print publication-Determined specifications and obtained cost estimates from various printers-Acted as a liason between printer and art director

· Wrote, proofread, edited, and compiled mailing lists for news releases· Logged and organized media clips