Lauren Ackerman Email and Phone Number
Lauren Ackerman work email
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Lauren Ackerman personal email
Strategic marketing leader with extensive experience bridging digital and traditional marketing channels to deliver seamless, data-driven campaigns. As the SVP of Integrated Services, I specialize in connecting online and offline strategies, ensuring maximum ROI and exceptional customer engagement across diverse industries.With a strong foundation in content marketing, UX design, marketing analytics, and customer research, I excel at crafting go-to-market strategies, conducting in-depth market analyses, and aligning brand messaging with customer motivations. My ability to synthesize data, competitive insights, and creative vision enables me to drive measurable results in dynamic, fast-paced environments. A lifelong learner, I also continue to educate myself in Statistics, Data Programming and Data Visualization.
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Svp Integrated ServicesJ.Schmid Apr 2024 - PresentKansas City, Missouri, United States-Leads the intersection of digital and traditional marketing channels-Bridges online and offline marketing strategies to maximize the strengths of both print and digital mediums for seamless, integrated campaigns-Develops go-to-market strategies for diverse industries, ensuring comprehensive and targeted approaches to product launches-Conducts in-depth market research to inform strategic decisions, track emerging trends, and align marketing efforts with evolving customer needs-Recommends budget priorities based on campaign performance insights and industry benchmarks, optimizing ROI across marketing channels-Drives marketing optimization by analyzing data, refining processes, and recommending actionable improvements to elevate campaign effectiveness -
Vp Client StrategyJ.Schmid Dec 2020 - Oct 2024Uses data and industry and customer insights to connect data to creative.Conducts customer research to understand customer motivations on a deep levelCreates content and messaging strategy to engage customersAligns tactics along customer journey to reach goalsDetermines optichannel mix for campaignsAssesses competitive landscape to identify opportunities -
Digital StrategistJ. Schmid & Assoc. Inc. Aug 2014 - Dec 2020-Determines appropriate KPIs for project or client and establishes consistent reporting schedule-Delivers plain-language reporting that is organized, yet detailed and easy to understand-Provides reporting, analytics and strategic recommendations on an ongoing basis for digital initiatives, including: -Google Analytics -On-site User Experience-PPC management-ROI analysis-Digital contact plans-Experience with Google Data Studio, Google Analytics, CMS platforms -
Account ExecutiveJ.Schmid Jul 2007 - Aug 2014· Manages day-to-day client contact, project schedules and deadlines· Updates company website, builds new web pages as needed· Monitors and analyzes Google analytics for trends in web traffic· Manages company pay-per-click program and website Search Engine Optimization· Codes and launches email campaigns using email service provider platforms such as Constant Contact, Publicaster, and Mercury Mail· Proofreads and edits proposals, articles, presentations and creative projects· Assists marketing team in data processing· Crafts and launches client surveys using online survey tool· Client list: BBC, MeadWestvaco, Watco/Rustoleum -
Customer Service ManagerIntegrated Printing Solutions Mar 2004 - Jul 2007· Used Access database daily to provide reports on inventory and transactions · Acted as primary point of contact for several of company's largest clients · Determined print project specifications, directed bid solicitation and awarded projects · Beta-tested custom software, wrote user-friendly manual, and trained clients on its use · Handled inventory replenishment for a program that contained over 300 items · Client list: Helzberg Diamonds, Goldbank, Premium Financing Specialists
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Production Assistant/InternVault Eleven Magazine May 2002 - May 2003-Internship-class hybrid through Kansas City Art Institute where students collaborate to launch a print publication-Determined specifications and obtained cost estimates from various printers-Acted as a liason between printer and art director
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Public Relations AssistantRockurst Public Relations & Marketing Jun 2000 - Aug 2000· Wrote, proofread, edited, and compiled mailing lists for news releases· Logged and organized media clips
Lauren Ackerman Skills
Lauren Ackerman Education Details
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Business Communication And Spanish
Frequently Asked Questions about Lauren Ackerman
What company does Lauren Ackerman work for?
Lauren Ackerman works for J.schmid
What is Lauren Ackerman's role at the current company?
Lauren Ackerman's current role is Digital & Traditional Marketing Strategist | Data-Driven Leader.
What is Lauren Ackerman's email address?
Lauren Ackerman's email address is la****@****mid.com
What schools did Lauren Ackerman attend?
Lauren Ackerman attended Rockhurst University.
What skills is Lauren Ackerman known for?
Lauren Ackerman has skills like Email Marketing, Direct Mail, Marketing, Seo, Multi Channel Marketing, Marketing Strategy, Google Analytics, Direct Marketing, Digital Marketing, Ppc, Press Releases, Search Engine Optimization.
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Lauren Ackerman
Event & Conference Manager | Proactive Logistics Expert Who Flawlessly Plans & ExecutesNew York, Ny3aol.com, adl.org, u.northwestern.edu3 +121249XXXXX
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