Lauren Ackerman

Lauren Ackerman Email and Phone Number

Digital & Traditional Marketing Strategist | Data-Driven Leader @ J.Schmid
Lauren Ackerman's Location
Green Bay, Wisconsin, United States, United States
Lauren Ackerman's Contact Details

Lauren Ackerman work email

Lauren Ackerman personal email

n/a
About Lauren Ackerman

Strategic marketing leader with extensive experience bridging digital and traditional marketing channels to deliver seamless, data-driven campaigns. As the SVP of Integrated Services, I specialize in connecting online and offline strategies, ensuring maximum ROI and exceptional customer engagement across diverse industries.With a strong foundation in content marketing, UX design, marketing analytics, and customer research, I excel at crafting go-to-market strategies, conducting in-depth market analyses, and aligning brand messaging with customer motivations. My ability to synthesize data, competitive insights, and creative vision enables me to drive measurable results in dynamic, fast-paced environments. A lifelong learner, I also continue to educate myself in Statistics, Data Programming and Data Visualization.

Lauren Ackerman's Current Company Details
J.Schmid

J.Schmid

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Digital & Traditional Marketing Strategist | Data-Driven Leader
Lauren Ackerman Work Experience Details
  • J.Schmid
    Svp Integrated Services
    J.Schmid Apr 2024 - Present
    Kansas City, Missouri, United States
    -Leads the intersection of digital and traditional marketing channels-Bridges online and offline marketing strategies to maximize the strengths of both print and digital mediums for seamless, integrated campaigns-Develops go-to-market strategies for diverse industries, ensuring comprehensive and targeted approaches to product launches-Conducts in-depth market research to inform strategic decisions, track emerging trends, and align marketing efforts with evolving customer needs-Recommends budget priorities based on campaign performance insights and industry benchmarks, optimizing ROI across marketing channels-Drives marketing optimization by analyzing data, refining processes, and recommending actionable improvements to elevate campaign effectiveness
  • J.Schmid
    Vp Client Strategy
    J.Schmid Dec 2020 - Oct 2024
    Uses data and industry and customer insights to connect data to creative.Conducts customer research to understand customer motivations on a deep levelCreates content and messaging strategy to engage customersAligns tactics along customer journey to reach goalsDetermines optichannel mix for campaignsAssesses competitive landscape to identify opportunities
  • J. Schmid & Assoc. Inc.
    Digital Strategist
    J. Schmid & Assoc. Inc. Aug 2014 - Dec 2020
    -Determines appropriate KPIs for project or client and establishes consistent reporting schedule-Delivers plain-language reporting that is organized, yet detailed and easy to understand-Provides reporting, analytics and strategic recommendations on an ongoing basis for digital initiatives, including: -Google Analytics -On-site User Experience-PPC management-ROI analysis-Digital contact plans-Experience with Google Data Studio, Google Analytics, CMS platforms
  • J.Schmid
    Account Executive
    J.Schmid Jul 2007 - Aug 2014
    · Manages day-to-day client contact, project schedules and deadlines· Updates company website, builds new web pages as needed· Monitors and analyzes Google analytics for trends in web traffic· Manages company pay-per-click program and website Search Engine Optimization· Codes and launches email campaigns using email service provider platforms such as Constant Contact, Publicaster, and Mercury Mail· Proofreads and edits proposals, articles, presentations and creative projects· Assists marketing team in data processing· Crafts and launches client surveys using online survey tool· Client list: BBC, MeadWestvaco, Watco/Rustoleum
  • Integrated Printing Solutions
    Customer Service Manager
    Integrated Printing Solutions Mar 2004 - Jul 2007
    · Used Access database daily to provide reports on inventory and transactions · Acted as primary point of contact for several of company's largest clients · Determined print project specifications, directed bid solicitation and awarded projects · Beta-tested custom software, wrote user-friendly manual, and trained clients on its use · Handled inventory replenishment for a program that contained over 300 items · Client list: Helzberg Diamonds, Goldbank, Premium Financing Specialists
  • Vault Eleven Magazine
    Production Assistant/Intern
    Vault Eleven Magazine May 2002 - May 2003
    -Internship-class hybrid through Kansas City Art Institute where students collaborate to launch a print publication-Determined specifications and obtained cost estimates from various printers-Acted as a liason between printer and art director
  • Rockurst Public Relations & Marketing
    Public Relations Assistant
    Rockurst Public Relations & Marketing Jun 2000 - Aug 2000
    · Wrote, proofread, edited, and compiled mailing lists for news releases· Logged and organized media clips

Lauren Ackerman Skills

Email Marketing Direct Mail Marketing Seo Multi Channel Marketing Marketing Strategy Google Analytics Direct Marketing Digital Marketing Ppc Press Releases Search Engine Optimization Brand Development Advertising Html5 Marketing Analytics

Lauren Ackerman Education Details

Frequently Asked Questions about Lauren Ackerman

What company does Lauren Ackerman work for?

Lauren Ackerman works for J.schmid

What is Lauren Ackerman's role at the current company?

Lauren Ackerman's current role is Digital & Traditional Marketing Strategist | Data-Driven Leader.

What is Lauren Ackerman's email address?

Lauren Ackerman's email address is la****@****mid.com

What schools did Lauren Ackerman attend?

Lauren Ackerman attended Rockhurst University.

What skills is Lauren Ackerman known for?

Lauren Ackerman has skills like Email Marketing, Direct Mail, Marketing, Seo, Multi Channel Marketing, Marketing Strategy, Google Analytics, Direct Marketing, Digital Marketing, Ppc, Press Releases, Search Engine Optimization.

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