• Plan, manage and optimise the PPC advertising strategy• Use of the company's own SEO Management platform to plan, manage, execute and report on the company's SEO and content marketing strategies • Manage the search retargeting campaigns on Google, LinkedIn, Facebook and third-party software namely, Perfect Audience• Train a project team of graduates within the company and educate them on the Search industry (PPC & SEO campaign management) and the company's own SEO platform• Manage the company’s social media platforms (Twitter, Facebook, LinkedIn and YouTube) this includes writing and editing digital content• Day to day social media strategy as well as paid social ads on all social platforms the company is active on• I worked on the complete rebrand from Analytics SEO to Authoritas which included new content creation and migration of existing content to the new site. • Building brand awareness by identifying key industry influencers and conducting PR campaigns aimed at building relationships via TWiO (a weekly show hosted by the Content Marketing Director)• Video and audio editing of these shows using software like Audacity, SparkoCam, vMix and Screencast-O-Matic• Website development – I was a key contributor and builder of our company website. I am in charge of maintaining the site, creating and updating the content.• Build out the company’s marketing automation strategies using Autopilot as well as Salesforce CRM. • Project managed the live streaming of the BrightonSEO conference for the last two years• I individually filmed the Digital Marketing Summit in Southampton in 2016• Liaise with, and manage, the agency we use for help with our content marketing strategy and content creation

Deliver digital marketing lectures to second and third year university students. Topics included:- SEO- PPC- Analytics- Website Optimisation

• Setting up accounts and campaigns across all PPC platforms. This involved analysing, monitoring and optimizing client accounts while recommending and managing campaign budgets• Researching and implementing PPC strategies, both search and display, which included one of the company’s biggest clients. I was the lead PPC strategist on this team and worked with the lead SEO, Social Media, Web Developer, Content Manager and Account Manager• We liaised regularly with each other as well as the client, and devised a year-long campaign strategy across all digital platforms• Setting, measuring and achieving client relevant KPIs. • Compiling account performance and management reports both weekly and monthly using Raven• I regularly liaised with these clients and provided ongoing feedback on account performance and also completed ad hoc tasks, as and when required

• I interned directly to the CEO of Brand ID. This company is a brand development house, which focuses on igniting sustainable and long-term momentum for brands in the South African, and Sub-Saharan markets• Project managing a brand manual for the 466/64 fashion line• Helped wherever possible to the Marketing Coordinator and Product Developers• I worked solely on two business plans for fashion brands that the company was looking to bring into the South Africa market