Lauren Adiletti Email & Phone Number

Brookfield, Ct

Marketing Resources Inc. merged with Leverage Marketing Group on November 30, 2009. • Managed client projects from concept development through completion including strategic planning, client meetings, creative sessions, creative brief development, budgeting, production, and overall project supervision • Provided extensive production experience, including press proofing, proofreading, editing, art direction, photo shoots, TV & radio recording sessions• Maintained deadlines and budgets provided by agency or set forth by client• Facilitated between creative team and client personnel• Provided a high-level of client servicing and quality control

• Coordinated retail and online promotional programs• Generated software trend analysis report on a weekly/monthly basis• Maintained annual marketing budget and reported ongoing activities on a bimonthly basis• Operated as a liaison between OEM representatives and marketing department by providing potential dealers product information and various support materials

• Instrumental liaison between the client, field personal, retail operations and production to ensure successful in-store and special marketing events• Maintained comprehensive up-to-date retailer store lists and reporting• Developed and distributed instruction manuals for all marketing events• Coordinated sample events in order to retain and report test results and made recommendations to client

• Purchased and maintained budget for premium, welcome package, and gift card materials for new and existing magazine subscribers• Accountable for creative production of premium incentives for all products• Instructed fulfillment center as to how packages should be assembled and made notification of any adjustments on a daily basis• Administered survey promotion plans for department research

• Coordinated events with show promoters, staff, vendors, and booth designers.• Maintained tradeshow budget• Coordinated computer equipment rentals and set-up• Scheduled and assigned tasks to tradeshow staff• Assisted in development and managed marketing budget for reference software product line• Monitored product packaging and promotional materials from creative through development and print production• Created and maintained advertising schedule to ensure artwork arrived to magazine publications by deadline• Completed purchase orders for all projects and submitted to accounts payable