Lauren Beasley Email & Phone Number

Chicago, Il, Us

Indianapolis, Indiana, United States

Indianapolis, Indiana, United States

• Own, ideate and curate award-winning digital + social marketing campaigns for all new business opportunities and contributed to $4 million in new business sales.• First point of contact for qualified inbound business, working closely with sales team.• Establish streamlined pitch processes and structures.• Coordinate with client-facing teams to ensure campaign alignment and success.• Lead pitches and proposals, overseeing new business process, optimizing approaches, and refining response formats.• Orchestrate internal new business brainstorms via strategic briefs, driving successful ideation across departments.• Strategically allocate responsibilities for new business opportunities, leveraging internal and external expertise for client acquisition.• Develop a comprehensive understanding of the client's business goals, challenges, opportunities, and emerging competitive threats to propose effective go-to-market strategies.• Provide strategic insights for clients' brand development and marketing strategies.• Contribute to the professional growth of departmental SDRs through mentorship and training opportunities.

Indianapolis, In

• Acted as a liaison between clients and the STN, fostering effective communication and collaboration.• Developed and managed client content calendars, ensuring timely publication across diverse social media platforms.• Identified emerging creative and social trends, capitalizing on first-to-market opportunities.• Orchestrated the creative process from ideation to work orders and pitches, ensuring a smooth and efficient workflow.• Led comprehensive creative management for multiple client campaigns across various social platforms.• Collaborated with the analytics team to identify strategic improvements.

Indianapolis, In, United States

• Lead digital strategy and content creation for the Indiana Fever. Overseeing maintenance and growth of all Fever digital properties (Instagram, Twitter, Facebook, TikTok, YouTube, website, email, and app)• Strategize, design and post content specific to each social media platform and explore growth on new channels.• Manage digital team members and oversee their projects to ensure a successful and timely execution. • Collaborate with internal staff, including WNBA athletes and coaches to develop content that resonates with the fan base and to ensure coordination across the various departments.• Plan, design, target, and deliver email campaigns for the Fever, including weekly newsletters to subscribers and Season Ticket Holder communication.• Track, analyze and present key metrics and recommendations to executive leadership, and internal teams to help identify and build KPIs and fan engagement.

Indianapolis, Indiana Area

• Managed editorial digital content, strategy, and social media.• Facilitated the content objectives for each individual station’s website, SMS, Instagram, Twitter, Facebook, Snapchat and YouTube accounts. • Increased online traffic and engagement as well as growing the brands' digital footprint across multiple platforms linking the stations’ on-air and off-line marketing and promotional activities.• Worked closely with programming and local digital sales teams to activate partner campaigns and provide ROI metrics.• Oversaw and executed editorial digital strategy for major events in Indianapolis.

Greater Detroit Area

• Produced full, live on air shows in studio, including remote broadcasts.• Answered listener phone lines and screen callers during the show.• Researched topics, participate in show prep sessions and finalize the show’s prep sheets.• Kept an updated lists of regular callers, celebrities, experts, etc. and line up special guests and/or celebrities for the show.• Reported and posted local, national and entrainment news on the show’s station websites.• Edited and posted show podcasts on the show’s station website.• Pulled audio for the show, sound bites, etc. from TV shows, events, concerts and interviews.• Edited and taped phone conversations, bits, etc using audio editing programs such as Adobe Audition, Pro Tools and/or VoxPro.• Provided a smooth, uninterrupted flow on air, maintain established on-air time frames and keep talent organized and on schedule.• Maintained and contributed to social media content (i.e., Twitter, Facebook, Instagram, etc.)• Assisted with commercial and promotional production.

Greater Detroit Area

• Cover and report on local and national sporting teams/clubs and events.• Provide breaking and informative national and local sporting news on the company’s four radio station websites.• Write and publish compelling and opinionated sport articles on various local and national sporting teams/clubs and events on the company’s four radio station websites.• Self-edit and post all articles directly to website.• Establish and maintain relationships with individuals who are credible sources of information.• Research and gather information about teams, players, coaches and sporting events.• Conduct compelling interviews on and off-camera.• Maintain and contribute to social media content (i.e., Twitter, Facebook, Instagram, etc.)• Record and videotape sporting events, interviews and narratives.• Create and edit unique video pieces to be published online and on social media

Greater Detroit Area

• Regulate the timing of programs, operate syndicated programming and plays commercials.• Performs on-air announcements or shifts as assigned.• Answer the listener phone lines and screen callers during the show.• Edit and tape phone conversations, bits, etc using audio editing programs such as Adobe Audition, Pro Tools and/or VoxPro.• Monitored and updated weather, traffic, and news reports into automation equipment and performed on-air announcements or shifts as assigned.• Assisted with remote appearances.• Takes transmitter readings and maintains transmitter logs.

Greater Detroit Area

Produced and hosted full and live on air internet radio shows.• Provided unbiased, effective and intriguing viewpoints on various sports topics (professional, collegiate and high school sports).• Conducted on-air interviews, pre-recorded interviews and/or segments and screen guest callers.• Controlled show planning process and finalizes show’s prep sheet.• Provided commercial and promotional production.• Pulled audio for the show, sound bites, etc. from TV shows, events, concerts and interviews.• Edited and posted show podcasts on the show’s station website.• Sold and obtained advertisement and sponsorship to fill advertisement slots.• Kept an updated lists of regular callers, celebrities, experts, etc. and lined up special guests and/or celebrities for the show.

Detroit, Mi

Wrote game recaps on Michigan high school basketball and football games. Wrote articles on Michigan high school basketball and football players’ college recruiting process.

Detroit, Mi

Wrote articles on Michigan High School basketball and football players recruiting process, college commitments. Conducted interviews at different events such as games, tournaments, combines, camps and 7 on 7s.

Video And Film Diploma, Video And Film

High School Diploma, High School Education