Lauren Biscaldi, Ms Email & Phone Number

New York, NY, US

Cranbury, New Jersey, United States

• Developed and implemented an integrated editorial content strategy for web, print, and social media channels, balancing industry trends, R&D and regulatory data, KOL feedback, internal needs, and Google Analytics.
• Managed the publication cycle for 32 issues of Drug Topics and 11 issues of Total Pharmacy
• Maintained an up-to-date database of clinical trials, R&D pipelines, and PDUFA data across the drug development lifecycle for key disease states
• Collaborated closely with pharmaceutical and B2B sales teams to support sales storylines while maintaining independent editorial ethics and standards; supported content development for revenue-generating programs.
• Reported and edited over 800 news- and feature-length articles, with a particular focus in infectious diseases, oncology, vaccines, and healthcare policy in pharmacy
• Covered 10 to 12 major medical meetings and congresses per year (virtually and on-site), including the American Society of Clinical Oncology, the Hematology/Oncology Pharmacy Association, IDWeek, and the American.

Greater New York City Area

• Contributed news stories, reported features, whitepapers, and ghostwritten blog and social media posts to clients across the healthcare industry.ICON plc (formerly PRA Health Sciences) via ContentWriters.com:
• Researched and wrote blog posts (3-5/month) for targeted audience segments (patients, clinical trial sponsors); topics included company offerings, literature reviews, and clinical trial updates.
• Wrote long-form articles analyzing published FDA guidance on topics relevant to drug development and clinical trials.
• Submitted monthly pitches (5-7/month) for topical blog posts, after reviewing healthcare news sources and considering the client's strategic content objectives
• Created marketing products highlighting departmental capabilities for both internal and external use, working within constraints provided by design and graphics teamsTMG360 Media, via ContentWriters.com
• Wrote 4 white papers in the voice of a TMG360 Vice President, posted on the company website and in Newsweek

New York City, New York

• Developed a revitalized web content strategy based on audience needs, competitive landscape, and internal departmental requirements, including key specifications from SEO and web development teams
• Managed an annual $60,000 contributor budget to produce high-quality, timely medical and lifestyle-focused web content, increasing article production by 41% and registered site users by 68% in 2018
• Cultivated relationships with local and national hospital press representatives to establish a network of clinician authors, industry expert advisors, KOLs, and writers
• Recruited and managed a team of 4 nonclinical freelance writers, overseeing the article production cycle and reviewing writer pitches to identify timely, topical content for publication
• Instituted regular communication with existing clinical writers to strengthen relationships and proactively assign articles
• Leveraged Google Analytics and Power BI to conduct content analyses and ensure consistent M/M growth

New York City, New York

• Developed and implemented a departmental calendar focused on the flow of article production across 10 brands, resulting in increased overall productivity across all levels of editorial staff
• Reported over 550 news and feature stories for physician audiences, published across all Haymarket Medical Network sites
• Collaborated with editorial and web colleagues to develop and execute on-site strategic coverage of sponsored and nonsponsored major medical conferences (APA, IDWeek, AAPA, AANP, etc), including breaking news and KOL.
• Conducted on-boarding training sessions for colleagues related to proprietary content management system and newsletter deployment best practices

New York City, New

• Reported over 250 stories for The Clinical Advisor
• Identified editorial content topics of interest to a professional physician assistant/nurse practitioner audience
• Attended industry conferences to deliver timely breaking news via digital, email, and social media channels

Madison, NJ

• Coordinated preshow interviews between actors and press outlets (New York Times, BroadwayWorld, the Star Ledger)
• Wrote and distributed press releases for 12+ shows and special events
• Developed campaign materials for 2014 and 2015 Annual Appeal fundraising drives
• Managed departmental interns during two 8-week Summer Professional Training Programs
• Facilitated training sessions in writing, social media, and Adobe Creative Suite for over 50 interns and apprentices

Madison, New Jersey

Madison, NJ

• Wrote and submitted 2 grant proposals, securing $5,000 in funding from the C.R. Bard Foundation and the Madison Rotary Club
• Cultivated reciprocal partnerships with local businesses, securing donations in exchange for advertising at Opening Night events
• Led campaign to solicit donations for the 2014 Annual Gala silent auction, resulting in over $100,000 raised for the Theatre’s education programs
• Processed patron donations in Theatre Manager, ensuring donors received timely acknowledgement from Executive-level staff

Master Of Science - Ms, Communications

MS in Communications with a specialization in Public Relations

Ba, Writing, Literature & Publishing

Activities and Societies: National Society of Leadership and Success