Laurence Baker Email & Phone Number

Brighton, Gb

Brighton, Gb

London, United Kingdom, Gb

Avantia is leading the way in legal services innovation. We combine expert lawyers and custom-built AI technology to deliver tailor-made compliance and legal services for private equity and asset management firms.

San Francisco, California, Us

Ontra is a global leader in contract automation and intelligence for private asset management firms. Ontra’s legal operating system combines machine learning and AI-enabled software with a worldwide network of highly trained lawyers to digitally transform recurring legal workflows across the full fund lifecycle.I was responsible for all marketing activity across EMEA & APAC, this included:✔️ Working as part of the international leadership team to align on priorities, strategy and direction; set annual and quarterly goals; and run company updates.✔️ Creating and running regular cross-functional and multi-level meetings to remove silos and drive alignment at all levels across Marketing, Sales, Business Development and Account Management. ✔️ Building the EMEA & APAC marketing function from scratch, including strategy, goals, budgeting, reporting and recruiting.✔️ Partnering with sales and account management to identify routes to market & deploy different approaches depending on market penetration.✔️ Launching into new regions to support Ontra’s growth plans.✔️ Planning, launching and owning Ontra’s first global 1:1 ABM strategy, including building an engagement playbook and coaching the ABM Managers, BDMs and Sales teams on best practice.

Durham, Nc, Us

Durham, Nc, Us

Avalara is a global provider of cloud-based indirect tax compliance solutions. Headquartered in the US and listed on the NY:SE, Avalara’s Compliance Cloud™ platform helps customers manage complicated and burdensome tax compliance tasks throughout the world.I head up the marketing demand generation function in EMEA, being responsible for ensuring the lead and pipeline targets are met. ✔ Drive the strategy, development, and execution of marketing plans for the EMEA region with a focus on new logo acquisition.✔Develop and execute a multi-channel demand generation program for all stages of the funnel inc; generating new leads, nurturing them to generate MQLs, plus creating bottom-funnel programs to convert MQLs to opportunities.✔ Work cross-functionally with sales, business development and operations teams to continuously improve campaigns, lead quality, and pipeline.✔ Own and drive the calendar of integrated marketing programs and communicate program timing with sales, business development and the broader marketing team.

Sale, England, Gb

Extentia Group was an investment umbrella for a group of 11 B2B companies, including IT and technology infrastructure, cloud-based SaaS software solutions, professional services, engineering, and manufacturing. Leading a team of 5, I was responsible for the successful planning and delivery of marketing activities, both in the UK and internationally across all of the Groups businesses. ✔ Development of an integrated content strategy for a new Group which saw an average increase in social engagement of 900%, an increase in unique website visitors of 500% and improved customer retention rate of 97.5%;✔ Creating and deploying individual marketing plans for 11 sub brands – which saw over £2.6m MQL generated for one brand alone from a £85k spend;✔ New proposition, branding and website development and deployment for multiple brands in 4 months;✔ Creation of a new marketing team structure to support new Group model; ✔ Development and successful roll out of a new ROI focused lead generation marketing strategy including onboarding and coordination of a new lead generation team;✔ Launch of two new SaaS enterprise software solutions, supporting successful bids with Nationwide and Tesco Global;✔ Marketing lead on GDPR and e-Privacy regulation compliance across all Group companies;✔ Deployment of HubSpot as a Group wide CRM, marketing and sales enablement platform.

Sale, England, Gb

I led the launch of this product to FCA regulated markets including Banks, Credit Agencies and Insurance firms. Following the success of this launch we then launched the software solution into other regulated markets including, Pharma, Utilities and Legal.

Sale, England, Gb

As Marketing Lead for this cutting edge Software as a Service product, I owned all marketing responsibility - helping launch the new product, including market research, customer profiling and testing, full brand refresh (including content, collateral and sales toolkit) as well as working with customers to launch the new tool to their internal stakeholders and users for Tesco Global and Nationwide.

Gatwick, West Sussex, Gb

As Head of Marketing, I led Keysources marketing activities from strategy, concept and planning through to deliver and evaluation.With an in depth understanding of the Data Centre Market, including Cloud, Colocation and Professional Data Centre Operators I successfully positioned Keysource as a thought leader in industry, helping generate over £30m worth of quality marketing leads.One of the Extentia Group businesses.

Gatwick, West Sussex, Gb

Keysource are a leading provider of solutions for data centres and business critical environments.As Marketing Manager I am responsible for all marketing activities at Keysource. Reporting directly to the Managing Director my role included, but is not limited to:✔ Brand strategy - inc integrated campaigns, creative alignment;✔ Brand partnerships - inc managing all media, events, email, affiliates;✔ Brand consistency;✔ Brand management;✔ Acquisition and new business launch;✔ Product positioning, development and launch;✔ Agency and third party management;✔ Budget management and planning;✔ Stakeholder engagement;✔ Digital strategy and implementation - inc paid advertising, social media, content creation and syndication, employee collaboration and advocacy;✔ Analytics and data reporting - inc compiling and evaluating online and offline metrics, creating dashboards and delivering ongoing insights to the board of directors.

Gatwick, West Sussex, Gb

Keysource is a leading specialist in data centres and business critical environments, offering turn key solutions throughout the full lifecycle of your facility via our Consult, Build & Operate services.Working directly with the Sales and Marketing Director my role has included, but is not limited to:• Managing the design, development and launch of both the companies main website and product specific sites with both internal and external stakeholders.• Working closely with all departments to ensure consistent messaging and branding• Developing the look and feel of the brand both in both off line sales and marketing collateral and across our online presence.• Planning and managing our social media and online advertising campaigns• Full event management, for both Keysource and Industry events, from conception to evaluation.• Award entries and management• Content creation for press releases and online use• Direct mail campaigns• Agency and third party management

Providing Branding, Advertising, Marketing Support, Website Design, SEO and Online Marketing. Also specialising in PR, Merchandising, Promotional Concepts and Fulfilment.Career highlights include:✔ Account director for the agencies 5 largest accounts,✔ Running the agencies largest Social Media promotion,✔ Project managing and launching three of the companies websites,✔ Working as project lead for a online customer content delivery network for a global electronics company,✔ Working on movie promotions for upcoming Hollywood blockbusters.✔ Media briefing and buying✔ Overseeing a team of designers, developers and content writers to produce marketing materials within set budgets and timelines.

Bournemouth, Dorset, Gb

Launched and ran a very successful franchise, using local and national events to promote the business and ensure a £250k turnover within 12 months of opening. I also sourced two new, more cost effective suppliers for our shop which I then recommended to the main franchise. This resulted in an average saving of 20p per product sold.

Birmingham, Gb

Cim Level 6 Diploma In Professional Marketing, Marketing

Ba (Hons), Business Administration, Management And Marketing

Hnd, Business Management And Marketing