Senior Crm Omnichannel Specialist
CurrentMy experience during these years has been very diversified, CRM being by nature at the heart of client experience. The Bulgari CRM program on which I’ve been working for the past years has been recognized several times by LVMH as one of the best within its Maisons.My role includes:- Training and Coaching: transmit knowledge to HQ and worldwide colleagues, to client advisors, learn from their feedbacks and improve continuously. Coach the markets in order to help them reach their KPI. - Communication: development of a One-to-One marketing plan and related communications, following the Brand’s style. Liaise with communication agency and print supplier to maximize personalized perception of materials. - Development of a Gifting program: design, source and organize the roll-out of 20+ gifting items. Logistics and shipping knowledge. - Partnering with IT: to improve systems at our disposal and scout new ones (SAP CRM, Salesforce)- Work with Omnichannel and Digital people to design a seamless customer journey
