- Led the implementation of Adobe Content Supply Chain for a top 5 bank, integrating Adobe Workfront, Adobe AEM, Adobe Creative Cloud, Adobe InDesign, Aprimo, and Salesforce, enhancing operational efficiency and data synergy.

- Generated over $10 million in new business and renewals by leading AI product demos, strategic planning, and collaboration with top retail and consumer goods organizations.- Helped top retail clients adopt AI and machine learning to augment marketing programs across email, SMS, Paid Advertising, and the web.

- Drove $50+ million in revenue through AI-driven email and SMS strategies, utilizing GA360 tracking and Sitecore recommendations.- Managed digital communications strategy across 19 countries, enhancing Salesforce Einstein and Interaction Studio for personalized engagement.- Implemented Salesforce Einstein modules and Interaction Studio to understand what products, content, words, and emotional tones our customers respond to; then used dynamic content based on that to provide content on the website and in digital communications.

- Directed global digital transformation projects for Fortune 1000 companies, focusing on omnichannel experiences, marketing cloud solutions, and CRM integrations.

- Closed $14 million in business by aligning client needs with marketing cloud solutions and creating a unified go-to-market framework.- Enhanced operations with Adobe Experience Cloud, Oracle Marketing Cloud, and Salesforce Marketing Cloud.

- Developed and implemented go-to-market strategies for marketing cloud services, serving as a strategic SME for Salesforce and Adobe Marketing Clouds.

- Engineered multi-channel campaigns using ExactTarget and Adobe Campaign, and developed comprehensive eCommerce strategies on the hybris platform.

- Hired and managed the team that produced outbound email campaigns for all 20+ divisions of Nationwide and built the process that enabled over 800 email programs to be deployed inside a 5-day SLA without missing a deadline. - Developed framework for outbound messaging governance, Mobile and SMS integration, and integrating the email channel into Nationwide business plans. This resulted in messaging formerly handled by 60 disparate resources now being handled by a team of 4 with no interruption of service.- Implemented a new post-quote email stream that led to an additional $1+ million per year in value.

- Automated customer service surveys, in-sourcing them from vendors, saving the company over $1 million and brought 2.3 million debit card statements in house saving Chase $1.6 million.- Initiated and executed a digital dialogue with customers that presented all of Chase’s online services in a sequenced email and online ad stream. This program reactivated over 10,000 inactive email addresses and generated $270,000 a month from previously un-messaged customers.- Managed the team of employees responsible for producing content for .com public and private sites, overseeing workflow and quantifying person-hours to determine and utilize optimum production capacity.

- Managed up to twelve marketing campaigns monthly, contributing to a $53 million net profit from email marketing.

- Established ISO 9000 quality standards, reducing website errors and implementing performance metrics for improvement.