I'm naturally curious and people fascinate me. Luckily, my career has put my curiosity to good use – I've spent 15+ years exploring the opinions and attitudes of people across the globe to develop effective, audience-centric communication strategies. I'm a problem solver. My background in research and measurement has served me well as I transitioned into Strategy and Planning for advocacy and corporate marcomm campaigns to tackle clients' biggest challenges. I'm a leader and connector. I lead global client engagements and cohesive teams. I have a knack for enhancing engagement, driving collaboration and securing alignment. I am excited for today's evolution from siloed PESO models to truly integrated campaigns, with audience needs and client business objectives at the core.