Lauren Schulz Email & Phone Number

Louisville, Kentucky, United States

-Develops & implements comprehensive digital marketing strategies focused on growth marketing-Works closely with IT, Operations & Marketing to implement new digital technologies, including Salesforce-Co-chair of communication governance committee, responsible for mapping and coordinating all electronic communications sent within the system -Native mobile app strategy and management-Lead local SEO strategy and paid search strategy for Baptist Health-Development of wayfinding experiences to improve the retail customer experience-Creation, planning & strategy behind the digital front door-Drives innovation to solve business problems and improve customer experience-Develop strategies and tactics for shifting system needs and resource management

Louisville, Kentucky Area

-Research and provide data-backed insights for digital marketing and operational strategies.-Find solutions using data analysis and business intelligence tools.-Project manager for Baptist Health branded app-Work with Digital team and Marketing leadership to develop, lead, and implement overarching digital strategy to support online and offline clinical and organizational goals.-Provide and implement inbound marketing strategy recommendations for on-site and off-site optimization, including Google My Business listings and posts.-Develop and manage the tactical planning and implementation of marketing activities.-Increase brand visibility and drive traffic in support of business growth through focus on optimization and analytics.-Build and implement a complete PPC strategy to support the Baptist Health brand and increase volume to service lines.-Optimize key performance indicators (KPIs) for digital marketing.-Direct development, execution and optimization of campaigns, targeting strategies and creative design to promote Baptist Health services.-Assist in developing A/B & multivariate testing strategy, execution, reporting and roadmaps to improve key content and customer metrics.-Optimize our marketing automation and lead nurturing processes through email, content, and social channels.

Louisville, Kentucky Area

-Identify and implement strategies to improve PPC campaigns.-Maintain, develop, and execute inbound marketing campaigns.-Provide website support, manage vendor relationships, analyze web metrics, and create content for marketing campaigns.-Lead management tracking.-Create landing pages, thank you pages and CTAs for downloadable content and service line contacts.

Louisville, Kentucky Area

Roles and responsibilities: ran all social media, search engine optimization, and PPC advertising for department clients, managed all new business development for department, hired, trained, and managed the marketing coordinator and marketing intern, created schedules for email campaign and contributed content, initiated the transition from waterfall management style to a blended Agile process, created and analyzed monthly analytics reports for website and SEO performance, and ran project management for the department.

Louisville, Kentucky Area

Roles and responsibilities: liaison between small-medium business accounts and internal departments, worked daily on project management of department accounts with team members, aided in the development and maintenance of digital marketing strategy for clients managed all sales activity within the department, in charge of acquiring new projects, proposal building, and building new client relationships.

Louisville, Ky

Roles and responsibilities: assisted in the compilation and mailing of agency's retainer and billing invoices, collaborated with the Director to rebrand the jump! department documentation, logo, website, and copy. developed proposals and quotes for existing department clients, populated content into staging environments and ran quality assurance on websites and mobile platforms.

Master Of Business Administration - Mba

Bachelor Of Business Administration (B.S.B.), Marketing

Activities and Societies: Student Sales Network, Student Marketing Association, Colleges Against Cancer Education Chair, Chi Omega.