Lauren Cunningham Email & Phone Number

Santa Clara, Ca, Us

San Francisco, Ca, Us

Partner with Product Management to define virtual events platform product roadmap incorporating user insights and feedback from Sales and Field Marketing teams.Support and manage virtual events platform to deliver broadcast live streaming, commerce integration, community, chat, and business-building experiences to end user.Define and develop virtual event platform strategy, including briefing platform requirements, business goals, dependencies and timeline with Product as part of PRD process.Develop gamification strategy through API integrations that deliver hybrid, interactive user experiences.Lead platform integrations including registration, chat, video player, livestream, e-commerce, gamification, live and closed captions, live audio translations, meeting scheduling and video content management.Support development and execution of go-to-market plans, in partnership with Marketing, and facilitate internal organizational readiness.Develop core messaging and positioning in collaboration with product, field marketing and sales.Lead digital activations across booking platforms, digital photo booths, gamification, and omnichannel fulfillment that provide comprehensive self-service journeys.Partner with D&I, Product and vendor teams to deliver a live audio and closed caption translation experience. Develop training and marketing materials to be used for community, sales and internal enablement; including pitch decks, one-sheets, how-tos, FAQ sheets, product demo videos, webinars as well as internal enablement trainings that demonstrate positioning, use cases and value of product.Monitor and analyze competitive landscape leveraging insights to proactively recommend innovative strategies fit for our channel that enhance results.

San Francisco, Ca, Us

San Francisco, Ca, Us

• Own GTM for technology product launches and feature releases • Drive usage and adoption for software products through full GTM lifecycle marketing campaigns• Develop product positioning, key messaging and global GTM strategy for software products and programs• Partner with Product Management, Design, User Research, Field Marketing and Engineering to develop a product tailored to customers• Partner with Product Managers to deliver clear and consistent product message • Partner closely with cross-functional stakeholders to develop GTM for online learning platform• Manage internal GTM and communications plan for implementation of our internal communications portal, driving usage, adoption and engagement rates among internal staff• Create email and newsletter communications, video scripts, marketing materials, and internal social posts• Partner with field marketing to provide training and deliver messaging for product launches and key product features• Develop cohesive and supporting marketing materials, such as how-to guides, FAQs, and user guides in conjunction with product feature releases and product launches• Key Achievements: - Partner with Product Manager for mobile app vendor selection, RFP process, and criteria selection for event mobile app - Developed, managed and implemented internal end-to-end communications campaign for global platform launch - Successfully managed and implemented beta program for key product launch

San Francisco, Ca, Us

• Partnered with Product Managers to understand and deliver messaging for key features and user benefits related to all software launches and mobile app releases• Identified education and training opportunities for end users with the goal to drive awareness, usage, and adoption for all software products• Led internal software marketing education program to drive awareness and adoption of software products with cross-functional stakeholders• Partnered with Product Managers, UX, and Field Marketing teams to create promotional, training and educational marketing assets to support external adoption of technology products• Managed the strategy, content, development and implementation of the event mobile app, working closely with mobile app vendor throughout app development and implementation• Worked closely with Product Managers, UX, User Research, Events Marketing, and Field Marketing for content development, QA, and go-to-market launch of event mobile app• Key Achievements: - Launched brand new mobile app for Convention which saw a 100% adoption rate among attendees - Successfully launched pilot program for customer-facing CRM software in a multi-phased approach

San Francisco, Ca, Us

• Manage and implement all mobile app and site updates, including content management, launch process, project plans, CMS management, and QA with key stakeholders • Support new product launches from a digital perspective, including digital product catalog, web site, mobile app, web tools • Manage product catalog database content to support product launches and product refreshes

San Francisco, Ca, Us

- Collaborated cross-functionally among the online marketing team to assist in the execution of merchandise and promo email campaigns, for the US and Canada markets - Ownership of QA and email Counts approvals for email messages, as well as ownership of QA for all merch-related site content - Compiled seasonal marketing imagery documents to be used for marketing materials - Pulled and compiled weekly email hindsight reporting and assist the marketing team with quarterly hindsight reports, as well as various ad-hoc projects as needed - Managed email database to include all campaign metrics - Created and managed the email mobile database, as well as pulled weekly mobile metrics - Worked directly with marketing manager and CRM team to help facilitate lifecycle email campaigns, by creating brief and online promo codes, as well as QA for promo codes/campaigns - Researched and provided a monthly competitive email analysis - Skilled and knowledgeable in Omniture, PPC, and Exact Target email testing suites and reporting tools

San Francisco, Ca, Us

As part of the Brand Management and Sales teams, I help coordinate and assist in the management of activities related to product development, sales, production, advertising, finance, promotion, research, distribution, and package development. - Compiled and analyzed market information, as well as current and historical sales data to show the level of past success and future opportunity - Facilitated effective cross-channel communication among product development, sales, operations and supply chain, and brand design teams for product and/or package refreshes due to shifts in strategy - Managed retailer-exclusive program, which included over 10 new products and expected additional revenues of $4.8MM for the fall 2012 season - Managed special project program to include a promotional in-store program at a major mass toy retailer, generating over $400,000 in added revenue - Provided detailed financial COGS analysis and pricing recommendations for new products, as well as perennial products due to annual inflation - Worked closely with sales team, retailers, and sales rep groups to ensure all new product needs were met - Created retailer product quotes for all new items, and worked with vendors and operations teams to ensure all items were properly entered into systems - Worked closely with supply chain management to measure current inventory with relation to implementing product and package refreshes - Participated in new product pitches and incorporated customer feedback throughout the product development cycle

San Francisco, Ca, Us

- Strong involvement and intimacy with the product development process, from initial concept to final production, as well as managed team deliverables to ensure all production timelines for new products remained on schedule through final production - Facilitated weekly SBU meetings with marketing, design, engineering, cost engineering, and package design teams to monitor all new products at each stage of the development cycle - Provided detailed recaps from weekly product development meetings and followed up among all team members for outstanding deliverables - Acted as marketing point person for cross-promotional partnerships to increase brand awareness and recognition - Participated in new product brainstorms from the initial concept stage through final production - Created various sales materials, including product features & benefits sheets, and brand presentations for internal and external use

San Francisco, Ca, Us

- Assisted in the management and development of retailer exclusive products at major mass retailers in the toy industry space, where I produced 5 new retailer-exclusive products for an 8-year-old brand, generating $3.7MM in added revenue - Assisted in the creation and development of new packaging, working with the Marketing and Brand Design teams- Effectively communicated and worked with Asia offices daily on product and package development, in order to meet retail deadlines- Work with cross-functional teams, such as sales, production, supply chain, and brand design, in order to meet retailer requirements and production timelines- Managed database of all exclusive products for Fall 2011 product season, in order to ensure all timelines were met- Facilitated all costs and financials for retailer exclusive items, and provided analysis and recommendations to top management based on the company's marginal requirements

Boston, Massachusetts, Us

San Francisco, Ca, Us

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