Lauren Cunningham Email & Phone Number

Santa Clara, CA, US

San Francisco, CA, US

Partner with Product Management to define virtual events platform product roadmap incorporating user insights and feedback from Sales and Field Marketing teams.Support and manage virtual events platform to deliver broadcast live streaming, commerce integration, community, chat, and business-building experiences to end user.Define and develop virtual event.

San Francisco, CA, US

San Francisco, CA, US

• Own GTM for technology product launches and feature releases
• Drive usage and adoption for software products through full GTM lifecycle marketing campaigns
• Develop product positioning, key messaging and global GTM strategy for software products and programs
• Partner with Product Management, Design, User Research, Field Marketing and Engineering to develop a product tailored to customers
• Partner with Product Managers to deliver clear and consistent product message
• Partner closely with cross-functional stakeholders to develop GTM for online learning platform

San Francisco, CA, US

• Partnered with Product Managers to understand and deliver messaging for key features and user benefits related to all software launches and mobile app releases
• Identified education and training opportunities for end users with the goal to drive awareness, usage, and adoption for all software products
• Led internal software marketing education program to drive awareness and adoption of software products with cross-functional stakeholders
• Partnered with Product Managers, UX, and Field Marketing teams to create promotional, training and educational marketing assets to support external adoption of technology products
• Managed the strategy, content, development and implementation of the event mobile app, working closely with mobile app vendor throughout app development and implementation
• Worked closely with Product Managers, UX, User Research, Events Marketing, and Field Marketing for content development, QA, and go-to-market launch of event mobile app

San Francisco, CA, US

• Manage and implement all mobile app and site updates, including content management, launch process, project plans, CMS management, and QA with key stakeholders
• Support new product launches from a digital perspective, including digital product catalog, web site, mobile app, web tools
• Manage product catalog database content to support product launches and product refreshes

San Francisco, CA, US

- Collaborated cross-functionally among the online marketing team to assist in the execution of merchandise and promo email campaigns, for the US and Canada markets - Ownership of QA and email Counts approvals for email messages, as well as ownership of QA for all merch-related site content - Compiled seasonal marketing imagery documents to be used for.

San Francisco, CA, US

As part of the Brand Management and Sales teams, I help coordinate and assist in the management of activities related to product development, sales, production, advertising, finance, promotion, research, distribution, and package development. - Compiled and analyzed market information, as well as current and historical sales data to show the level of past.

San Francisco, CA, US

- Strong involvement and intimacy with the product development process, from initial concept to final production, as well as managed team deliverables to ensure all production timelines for new products remained on schedule through final production - Facilitated weekly SBU meetings with marketing, design, engineering, cost engineering, and package design.

San Francisco, CA, US

- Assisted in the management and development of retailer exclusive products at major mass retailers in the toy industry space, where I produced 5 new retailer-exclusive products for an 8-year-old brand, generating $3.7MM in added revenue - Assisted in the creation and development of new packaging, working with the Marketing and Brand Design teams.

Boston, Massachusetts, US

San Francisco, CA, US

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