Lauren Dekker Email & Phone Number

Dallas, Texas, United States

Day-to-day Responsibilities:• Own development of entire Corporate product suite roadmap, spanning "Scout" and "Strategist" solution sets.• Lead team responsible for enhancement of established and newly-launched "Scout" and "Strategist" products and development of new HundredX products (dashboards and custom reports). • Manage project workflow and development plan for team of 3 direct reports + lead and manage group of 15+ individuals developing Corporate product suite. • Define documentation process to drive clarity around product releases, features and updates across the organization. • Develop collateral (one-pagers, case studies, etc.) to aid Sales force. • Manage and partner with key stakeholders, including CEO, Sales, Customer Solutions, Data Science, Engineering and Analytics teams.• Identify product innovation opportunities in partnership with data scientists and analysts that leverage proprietary data sources. • Provide strategic counsel on new client pitches and proposals, including deliverables and scope.• Create and standardize new processes and procedures for things such as: product development, product documentation, etc.

Dallas, Texas, United States

Day-to-day Responsibilities:• Own development of "Strategist" product roadmap.• Lead team responsible for enhancement of newly-launched "Strategist" products and development of new HundredX “Strategist” products (dashboards and custom reports). • Manage project workflow and development plan for team of 3 direct reports + lead and manage group of 12+ individuals developing "Strategist" product suite. • Define documentation process to drive clarity around product releases, features and updates across the organization. • Develop collateral (one-pagers, case studies, etc.) to aid Sales force. • Manage and partner with key stakeholders, including CEO, Sales, Customer Solutions, Data Science, Engineering and Analytics teams.• Identify product innovation opportunities in partnership with data scientists and analysts that leverage proprietary data sources. • Provide strategic counsel on new client pitches and proposals, including deliverables and scope.• Create and standardize new processes and procedures for things such as: product development, product documentation, etc.

Dallas, Texas, United States

Day-to-day Responsibilities:• Manage a mix of Product-focused responsibilities and team members + Sales-focused responsibilities and team members • Lead development of beta-version HundredX “Strategist” suite of analytics products (dashboards and custom reports) in close partnership with the CEO, Data Science and Analytics teams. • Identify innovation opportunities in partnership with data scientists and analysts that leverage proprietary data sources. • Develop collateral and presentations for use in customer pitches and proposals, including product/solution suite, positioning, RTBs, examples/case studies and more. • Provide strategic counsel on new client pitches and proposals, including deliverables and scope.• Manage project workflow and development plan for team of 6 direct reports.• Create and standardize new processes and procedures for things such as: hiring, project execution, etc.

Cincinnati, Ohio, United States

Day-to-day Responsibilities:• Lead national and global insights initiatives with Fortune 500 client partners, including presentation of findings that drive action within large organizations and brands.• Craft strategic, storytelling presentations for C-Suite and VP-level client partners, combining quantitative/qualitative analytics, implications and robust recommendations.• Manage project workflow and development plan for team of brand strategists and data scientists.• Develop new solutions and capabilities in partnership with data scientists that leverage machine learning techniques and novel data sources. • Provide strategic counsel on new client pitches and proposals, including research design, deliverables and scope.• Refine current set of offerings on an ongoing basis, including development of additional capabilities plus refinement of metrics and analytics techniques.• Create and standardize new processes and procedures for things such as: hiring, brand strategist training, project execution, etc.• Develop marketing and sales tools, including capabilities deck and case studies.

Cincinnati, Ohio, United States

Cincinnati, Ohio

Day-to-day Responsibilities: • Managing, leading and collaborating with internal Strategy, Creative and Research teams from project end to end.• Developing multi-year innovation pipelines by linking overall brand strategy with category/competitive whitespace opportunities (including key steps like: ideation, prioritization, idea development (concepts) and testing (research)).• Leading global research initiatives to unearth consumer/customer jobs to be done/needs.• Planning, executing and facilitating global in-person and online qualitative research studies, leveraging projection- and observation-style exercises.• Crafting global branding documents—such as positioning matrices, portfolio architecture, etc.• Planning, executing and facilitating ideation sessions with 20+ cross-functional team members for hours to days at a time (have also done this with multi-lingual client groups).• Collaborating with Creative partners on development of high-potential product and service concepts.• Working with a wide array of clients—both national and international Fortune 100 and 500 companies that include the following industries: pharmaceuticals/nutraceuticals, healthcare, food & beverage, personal care goods, automotive, communications and entertainment/technology.• Partnering with cross-functional client teams (including global, multi-lingual teams across multiple brands/operating companies).• Managing and tracking project P&L. • Handling ambiguity and the responsibility of setting the direction for the team.• Managing multiple key projects at once.

Cincinnati, Ohio

Cincinnati Area

Cincinnati Area

Cincinnati Area

Bachelor Of Science (B.S.), Marketing

Bachelor Of Science (B.S.), Management

Bachelor Of Science (B.S.), Professional Sales

Education record

Education record