• Design and execute a tracking system for social media performance, using Sprout Social to analyze data across Facebook, Instagram, X, and YouTube, for various team social media accounts; create detailed reports in Excel.• Manage live coverage for UF sports games, posting real-time content on Instagram & X, reaching an audience of 137K+ followers.• Edit and optimize photos using Slate and Adobe Lightroom, ensuring high-quality visual content for social media posts.

• Formulate and teach marketing curriculum for 8 bi-weekly meetings during each semester.• Oversee and assist the Director of Project Management and the marketing committee of 10+ members in content creation for local businesses, and marketing efforts for the chapter.• Create monthly member-facing calendars.

• Created and executed marketing plans with the VP of Marketing for sales, marketing, recruitment, and philanthropy events.• Developed flyers and marketing materials using platforms such as Canva for meetings/projects to provide current information to 60+ members.• Led multiple project teams in various competitions, projects, and campaigns.

• Tracked and analyzed user engagement of a 6M+ fan base across 4 social media platforms using Zoomph, utilizing Excel for detailed reporting.• Deliver key strategies to enhance TikTok engagement and brand awareness, including an analysis of current trends and 5 actionable content suggestions.• Tag 300+ social media posts across Instagram and TikTok for 25+ retail promotions, 5 branded campaigns, and 4 corporate conversions.

• Facilitated the marketing of 400+ flyers and promotional materials to foster greater campus involvement.• Conducted 5 targeted flyer campaigns on campus to boost participation and visibility amongst campus-goers.

• Analyzed consumer behavior and operations efficiency while providing comprehensive feedback to improve the marketing and operations departments.• Implemented integrated marketing campaigns that increased brand awareness and conversions through 11 various digital/traditional communication channels.

• Edit all clips of Podcast Episodes using Music Editor Software for 15+ episodes over 8 months.• Manage the Production Team and delegate tasks accordingly to committees.