• Launched Creative Cravings podcast, website and social during 9-month online live group podcast program. Lead by a podcasting mentor and her producer / editor, we attended weekly office hours for feedback / to support each others' progress. • Graduated from application-based, competitive Almost 30 Podcast Accelerator Program (Fall 2020 in quarantine): 1. Chosen out of hundreds for this guided opportunity. Our weekly assignments and accountability pushed us to grow & monetize Creative Cravings podcast. 2. Landed more dream guests and sponsors and celebrated wins alongside other indie podcasters in the inaugural class 3. Received valuable 1:1 feedback from successful podcast program leaders. I also enjoyed giving valuable feedback to new podcasting friends in the cohort. • Invest in networking communities like Cherry Bombe: fun, educational virtual and in-person events delightfully expand our inner circle of creators & collaborators• Develop style of researching and preparing questions for podcast interviews, leaving room to listen in the moment• Communicate with podcast guests to plan time to talk, choose air dates, and set expectations for cross-promotion • Interview well-known, insightful culinary creatives, founders, and artists about the highs & lows of their entrepreneurial journeys. We love to honor their heritage and always talk fave food recs and cravings!• Engage podcast listeners with creative challenges like trivia, crossword puzzles, word searches• Lead fundraising campaign strategy copy writing & outreach; garnered support from funders (including successful female investors, CEOs, founders, and podcast hosts)• Earned four-figure grant from fashion brand that empowers female founders• Enjoy being a guest and guest host on other high-quality podcasts• Bake, sell, & ship Cookies for a Cause• Sell & ship hand-painted mugs• Edit audio & music to create intentional, entertaining story arcs • Understand podcast industry landscape

Selfmade by Brit + Co is a womxn-only entrepreneurship program. I have been a part of this mission in a variety of capacities: Student, Member, & Pitch Finalist • Built positive relationship with a creative & kind Silicon Valley based tech & media company founder / investor, through office hour Zoom calls• Landed dream feature in Brit + Co on Women's Entrepreneurship Day! Below, you will read our thoughtfully-crafted written answers to questions about the journey of being founders + bringing creativity and kindness to the table, through Creative Cravings.• Submitted a well-crafted written pitch highlighting Creative Cravings' vision, voice, and opportunity in the market, landing my cofounder and me in the Top 30 out of 300• Dedicated hours towards my entrepreneurial education via weekly assignments, conversations with program participants, and workshops with Selfmade business coachesSales Team Member / Ambassador• Recruited to the ambassador team after standing out as a student in my cohort • Wrote personable, value-driven sales emails to prospective Selfmade students and communicated with team lead, daily• Initiated communication with prospective students via social media and developed trust through answering any & all questions about the program, platform, and community members; generated affiliate commissions from those who enrolledMentor• Asked to join new offering as a Selfmade Mentor: I mentored 10+ female entrepreneurs of all disciplines on 1:1 Zoom meetings, helping them to overcome obstacles in their mindset and business. Some became pitch finalists in their cohort! • Boosted both Creative Cravings coaching side of the business and Creative Cravings podcast downloads

Helped premier Chicago dental practice with holiday giveaway marketing strategies, local outreach, copy writing for website, and social media video content, which boosted five-star google reviews from patients and increased social media engagementBuilt friendly rapport with patients at check-in and check-out; answered phones and took messages as needed

Passionate about the restaurant scene, my twin sister and I applied with a culinary-focused social venture idea and we got accepted to participate in this selective 12-week social innovation bootcamp. We and our cohort met at various co-working spaces across Chicago for expert-lead workshops on developing sustainable business concepts.The curriculum focused on creating business plans and putting them into action, applying social media and marketing strategies, meeting with mentors, and pitching. We wrote draft upon draft of our pitch, revising it numerous times until it was the perfect pitch.This program culminated in our Launch Night ticketed event. On stage in front of an audience, we delivered 2-min pitches at 1871 in Chicago. After the pitches, all the fellows schmoozed with those in the crowd who were interested in learning more about our ventures and keeping in touch.This community-oriented, purposeful experience was truly incredible. I gained an invaluable opportunity to test an idea I was passionate about and evolve it over time into a media & lifestyle brand, Creative Cravings.

Built trust with pet owners because I am reliable, communicate clearly, and genuinely show love for their cats

Joined Chicago HQ team; worked with Directors of Marketing and Business Development on growing media relations and learned how a fitness business works with franchisees on retail and promotionsUsing editorial calendar info as a guide, developed relationships with editors from national publications; wrote personable, thoughtful pitches that ended up benefitting the fitness brandBooked salon stylists for client appreciation in-studio activity, secured booth at Feeding America Fair to get to know prospective clients, kept robust list of relevant contacts - from nationally recognized bloggers to television producers to publication editors Planned content for student brand ambassador program, identified fresh photoshoot location ideas around Chicago, coordinated gift drop offs and private class setups for corporate clients

As a self-starter, I cold emailed a chief creative officer / CEO of a West Loop ad agency. We met and later, he referred me to his contact, a brand planning consultant. She and I met, we serendipitously discovered we lived in the same sorority at the same university (30 years apart), and just like that, I was hired as her junior brand planner. I joined her for multiple client projects in the financial industry and jewelry industry. My experience included trend spotting, extracting key insights from qualitative research, consolidating info in presentation decks, and creating internal resources.

As they say, you learn something from every experience, positive and negative: This one taught me that if I stifle my creative side, I will lose myself. From this, I learned to follow my intuition - to lean into my cultivated & natural talents for brand building and writing in my next professional opportunities. ***WOMMA is the official trade association dedicated to word of mouth and social media marketing. Founded in 2004, WOMMA is the leader in ethical word of mouth marketing practices through its education, professional development, networking opportunities, and knowledge sharing with top industry marketers. WOMMA’s membership is made up of innovative companies committed to progressing the word of mouth marketing industry through advocacy, education, and ethics.In my role, I:Supported a small, entrepreneurial team that connects hundreds of community members over opportunities to create content about spreading ideas through word of mouth marketingScheduled and set up several practice & live WOMMA Wednesday Webinars with member companies; co-hosted, monitored live Q&A, and promoted webinar hosts' content on social channelsGraded online course applicants and sent out customized certificates of achievementUp-kept blog, copy edited and updated WOMMA Handbook & WOMMY Awards Submission guidelinesManaged social media with Hootsuite, live-tweeting at Talk Social Chicago event and other meet-upsfocused in marketing education, advocacy, & ethicsLearned meticulous backend system operations for online awards ceremony platform, used to manage WOMMY Awards submission process, set deadlines, and send out automatic emailsServed as point person for correspondence and coordination among WOMMY Award 2015 judges - assigned judges to judging categories, trained, and prepared them for judging process within online awards ceremony platformHelped Director of Development keep track of new sponsor inquiries using Salesforce

EPIC empowers creative people to make social change happen in Chicago. For our creative "rallies"—intense, fun weeks of collaboration—EPIC pairs hand-picked volunteers from the advertising and design industries with Chicago-based nonprofit clients dedicated to education, children and families.Selected as our Design Strategist, my team and I set out to create some real change for The Well of Mercy, an organization that provides a caring, cooperative home environment to single pregnant women and to those with young children.Working hand in hand with The Well of Mercy founder, we provided them with a new brand identity, tagline, logo, infographic, revamped website, letterhead, notecards, business cards, social media content ideas, professional photos, and corporate fundraising presentation

Hired onto the Board to spearhead new initiatives for the philanthropic arm of AAF Illinois. Co-pioneered the tradition of AdOlympics. Now in its 4th year, AdOlympics: Compete for a Cause fundraiser is an educational, fun event that unites 60+ people across 8 AAF committees to compete in a series of creative challenges, in which each committee represents a different local 501(c)3. We raised $300 the first year in Dec. 2013, for 2 local causes (two committees were declared winners, since they tied).Reorganized committee by creating leadership opportunities for 20 members. I offered 4 distinct disciplines within the social impact arena - large scale event planning, social marketing info night, volunteering, fundraisingMentored two agency directors and three team leaders at weekly meetings,creating a community of do-gooders and creative thinkers My responsibility in this role also included hiring and transitioning next year's leadership, so I created a comprehensive resource that allowed future Community Outreach leaders to act on the initiatives from my term, like AdOlympics.

Served as one of three executives among AAF Executive Board of 29 students, focused on branding 4-year-old student-run agency and fostering communication among managers, planners, and creative teamHand-selected 45 candidates after meticulously reviewing 125 applications and conducting 20 hours of interviewsInterviewed theater director and patrons, which inspired creative team to develop '100th Anniversary' print and digital campaign for a local independent theater owner's businessIncreased membership by 50%, allowing 50 member team to acquire 7 local clients and to deliver timely creative work

Created new volunteer opportunities for American Advertising Federation members with national organizations and local charitiesInitiated 2-month promotional effort for in-house Relay for Life team, doubling amount of money raised since last year through fundraising effortsLed weekly Community Outreach committee meetings, encouraging participation among 20 membersManaged AAF Illinois Community Outreach Facebook Page

Selected by Media Entrepreneurship course professor to be the course grader for the entire Fall 2013 semester for which I graded weekly blog posts for 40 students and 80 written assignments. Students wrote two pieces - the first chronicled the story of a media entrepreneur that interested them, and the second examined media-related start-up companies of their choosing.Alongside the course professor, I served as one of three judges for the final Shark Tank style pitches. Groups pitched new media startup ideas and associated business models. When I was a student in the course, I pitched a photography-focused media startup and business plan with my team as well!This experience completely aligned with my future since it foreshadowed my foray into podcasting and the entertainment / media industry.

Wrote insightful interview questions after compiling research and notes for Managing Director’s interview with fashion design icon and philanthropist, Donna Karan. Wrote clear, concise copy for pitch deck that briefed SC Johnson account management and creative teams on target audience key insights. Earned high praise from Managing Director.Wrote creative brief for creative intern team in order to collaborate on 360 digital campaign pitch for Ogilvy's vodka brand client Impressed coworkers by completing TV ad spot competitive review project "with the tenacity of a pitbull" (thankful words sent to me in an email by a mentor). Participated in Off the Street Club Chicago-themed summer fundraiser and led collage-making station for the kids

Guided 6 team members through research and strategy development for Random Acts of Brilliance awareness campaign for Glidden Brilliance, by leading in-store interviews, doing secondary research, and facilitating discussions Directed out-of-home team of 12, sparking higher level thinking that ensured on-strategy executions during larger meetings with in-store and public relations teamsShared team successes of placing second at regional competition and earning entry into nationals!

Won competitive campaign pitches for Furniture Lounge and LG clients against 8 other teams, after 100+ hours of collaborative devotion to the planning process Conceptualized final core campaign ideas: “Find the Story,” for local retro shop, Furniture Lounge, and “LG New Me” for LG home appliances by preparing engagement briefs that reconciled consumer and client brand perceptions Conceived positioning and messaging strategy sections of 20+ page team plan books, upholding each brand’s personality Presented fully-integrated campaign to Furniture Lounge owners and LG marketing director, demonstrating fulfillment of both business and communication objectives

Collaborated with CEO to kick-start ‘Knead to Rise” (KTR) training program for young Chicagoland entrepreneurs, expanding its Twitter presence via Hootsuite, Listorious, Tweepi, and SocialOomph management toolsEngaged in tri-weekly training sessions with CEO regarding low-budget marketing tactics for startup companies, with an emphasis on effective social media marketing and content writingWrote Facebook ads and optimized content for KTR weekly blog about startup industry trends

I devised daily itineraries with four Israeli camp directors, 10 Americans, and 10 Israeli counselors to ensure positive 4-week English camp experience for 100 Israeli campers, ages nine to eleven. We spoke in several Kiryat Gat elementary schools to tell students about the experience.I cherished every day of the 5-weeks that I got to know my host family; we camped on the beach, went on jeep rides in the dessert, and strengthened our connection to one another around the dinner table, always full of delicious Middle Eastern food.Alongside my Israeli co-counselor, we taught English vocabulary to ten Israeli 7th graders (6 days / wk) through song & dance and themed camp days.After camp ended, we and our program leader embarked on day trips like spelunking, banana boating, and visiting historical sites.This entire experience was one of the most fulfilling of my life.

I thrived in the role of bringing my creative ideas to life for our high school's 10th Anniversary Yearbook. In my leadership role, I oversaw the students in charge of ad sales and the section editors. I had fun working on page layouts, copy editing, writing, and organizing pictures for senior class superlatives.I worked my way up to EIC my senior year, from section editor the previous year.