Lauren Fielder Email & Phone Number

• Implemented and marketed new mental health initiatives for cancer survivor advocates, and their communities, resulting in increased engagement and conference participation
• Innovated social-impact methods to build relationships with health care and advocate partners to support their individual goals and NCCS national goals, securing partnership retention
• Cultivated new partnerships for wellness initiatives, doubling audience reach
• Doubled social media audience and tripled social media reach, launched Instagram account
• Strategized earned media marketing campaign, #cancerversary, to associate a widely-utilized term with the NCCS brand, increasing social media engagement and securing new partnerships
• Proactively aligned timely organizational opportunities with new and existing stakeholders, generating brand recognition, including teaming up with one of the largest funders for the most important day of the year for.

Falls Church, VA

• Promoted within seven months to the current role of Web Content Producer
• Promoted from Communications Specialist within one year of employment
• Strategized and executed national public relations and marketing campaigns to stakeholders, media outlets, and membership of 40,000+
• Conceptualized and promoted inaugural campaign, CAI Lives Green, to instill healthy community living and promote image management for homeowner associations, resulting in a nationally-recognized award featured at the.
• Led company-wide wellness activities and advocated for wellness stipends, resulting in a company-sponsored membership to TalkSpace, accessible to employees
• Collaborated across departments and cultivated new partnerships to launch the first event microsite for the annual conference, contemporizing the national brand

Falls Church, VA

Arlington, Virginia

• Cultivated award-winning partnership with DoSomething.org to launch national social-impact marketing campaign, Love Letters®, generating 500,000+ volunteer sign-ups within first year
• Managed partnerships with advertising, social media, and research agencies to produce national rebrand and website launch, increasing funding opportunities and brand visibility
• Served as a leader for the “Culture Club” to establish employee health and wellness initiatives
• Worked with 1,500 local Meals on Wheels programs to empower their organization to receive funding, marketing, and branding support and was referred to as the “Campaign Coach”
• Spoke at local Meals on Wheels program conferences to teach partners how to utilize social media marketing and visual storytelling for their own local communities and partnerships
• Launched national marketing campaigns, including award-winning Ad Council “Let’s Do Lunch™” campaign, yielding 150,000+ volunteer sign-ups within the first year of launch

• Collaborated with a team of 7 social communication managers to draft and schedule content for AARP’s various portfolio topics, ranging from public policy to AARP Foundation
• Wrote and published blog articles for partners and promoted their services and products
• Strategized and executed social marketing campaigns, increasing traffic to AARP Pinterest
• Enhanced Search Engine Optimization with AdWords campaign for AARP blog

Tampa, Florida

• Interviewed, wrote, and edited profiles on graduated professionals’ academic success stories
• Wrote press releases for events hosted by the College to increase participation
• Edited and managed a team of 3 writers, publishing online news stories related to the college

3413 West Fletcher Avenue Tampa, FL 33618

• Conceptualized Brock Communications’ social media strategy, “A Day in the Life” chronicling employee experience and sharing industry insights to existing/potential clients and peers
• Drafted and distributed press releases and media alerts for clients, ranging from financial institutions to boutique retail businesses; resulting in product visibility and sales
• Planned, executed, and managed social media campaigns for Brock Communications’ clients
• Pitched to diverse media outlets covering various beats, ranging from financial to health care

Served as a mentor for young women going through the recruitment process while working within a large team of other PanHellenic organizations;Facilitated and recruited one of the highest numbers of potential new members to the PanHellenic Association; andResponsible for being an ethical and unbiased resource, as well as, brand ambassador for the.

Raised cliental for specific companies;Planned and executed events for specific target markets;Engaged directly with consumers; andRepresented the company at monthly meetings with cliental reports.

Leveraged social media outlets for product outreach; Created weekly blogs and status reports concerning the progress of product outreach; andDelegated and managed a team of 5-6 brand ambassadors to prepare and execute product promotion events while working with a set budget.

Served as an executive board member for sorority, Sigma Delta Tau;Responsible for representing Sigma Delta Tau within the University of South Florida's PanHellenic Association; Delegated information and attended weekly meetings;Attended conferences, such as SEPC, and met with several organizations from other universities; andUsed executive leadership to.