Lauren Godfrey Email & Phone Number

Scotts Valley, California, United States

• Managing and implementing the Alliance’s marketing and communications activities related to our first-ever Dual Special Needs Plan (DSNP), including: o developing effective marketing materials to support Alliance leadership and staff in the development, implementation, and on-going maintenance of the Medicare Advantage DSNP, o collaborating with the Communications Team to develop branding, marketing, and messaging standards and materials to generate leads and promote the DSNP line of business, o ensuring all marketing materials meet regulatory and compliance requirements, o developing performance metric dashboards to analyze the performance of marketing plans and campaigns, and o establishing and maintaining collaborative relationships with marketing staff in other County Organized Health Systems.• Acting as a subject matter expert and lead to Marketing Program staff, and assisting with the mentoring, training, and coaching of Marketing Program staff and leading/providing guidance to staff in multiple office locations (5 Central CA counties)• Monitoring Medicare, Medicaid and health care industry trends and state and CMS requirements• Developing and maintaining systems to track all marketing activities and related expenses• Preparing reports, presentations, meeting materials, marketing regulatory reviews, and other documents required by the Alliance or regulatory experts • Assisting with continuous quality improvement activities

Thousand Oaks, Ca

NOTE: Elevance Health was formerly "Anthem, Inc."• As a member of the Medicare Acquisition/Enrollment team: Building market-specific, Medicare Advantage (MAPD) & MMP enrollment materials (Summary of Benefits, SOAs, I/CSNP & other forms, enrollment booklet covers, misc. brochures, & flyers) using document development & data integration and document coding/development skills and tools; versioning and proofing of all materials – from 2 to ~350 versions. All this accomplished in a fast-paced environment with strict timelines and short turnaround times - 7 yrs• As a dual-eligible special needs plans (DSNP) subject matter expert – ensuring all Summary of Benefits meet state regulatory (model & non-model document) and CMS compliance/regulatory requirements and directives - 7 yrs• Project managing the development of all OTC, Assistive Devices, Service Dog Support products, and Healthy Groceries benefit member-facing materials including product catalogs and onboarding materials - 4 yrs• Collaborating with other team members, departments, and SMEs to review and update print & digital marketing materials for business partners to ensure all materials meet compliance/regulatory guidelines and product specifications utilizing shared platforms and workflow management systems (Aprimo, Workfront, Elixir Tango, SharePoint, internal databases, MS Teams, etc.) - 7 yrs• Proofing of all Medicare enrollment materials as well as other departments' communications and marketing documents (including URLs & QR codes) - 7 yrs• Assisting with DSNP audits in various states, incl. NJ• Project managing, content creation, and conceptual design of Medicare Advantage marketing brochure used by Congressional Affairs business leaders to educate and communicate with federal/state regulators -5 yrs• Volunteer with the Member Connect Program - holding weekly calls with a MAPD DSNP member experiencing SDoH issues; educating her about services/supports for her mental & emotional health issues - 3 yrs

Simi Valley, Ca

Temporary contract project:- Contingent workforce recruiting for biotech/pharma/healthcare industry clients (Amgen, Health Net) - All fields and positions ranging from admin/clerical to scientists; coordinatiors and associate project managers to Directors; QA/QC techs to regulatory managers; marketing, supply chain, clinical data managers, and more- Developing marketing and a business development plan to increase client awareness and participation- Developing communications and brand awareness/engagement strategies for existing workforce and potential candidates

Conejo And San Fernando Valleys

Providing marketing and communications consulting services to small businesses, non-profits, and individual clients • RECRUITING & BUSINESS DEVELOPMENT CONSULTANT FOR 3 KEY CONSULTING (staffing agency) • CREATIVE DESIGN AND CONCEPTUAL MARKETING COMMUNICATIONS SERVICES - Marketing plan development and implementation including: design, writing, editing, and implementation of websites, newsletters, flyers, brochures, email campaigns, and other impactful communications; digital photography and PhotoShop image editing• BUSINESS DEVELOPMENT AND PROFESSIONAL RELATIONSHIP-BUILDING THROUGH NETWORKING, COMMUNITY ENGAGEMENT AND PR - Using social and networking media, press releases, radio spots, direct mail, email, web content, and targeted communications - implementing my strategic and analytical marketing talents for enhanced event participation and consumer awareness natural market social events, conferences, and tradeshows (including booth/display design) - Media and natural market contact list development - dramatically increasing my clients’/employers’ referral and resource pools• AS PRESIDENT & FOUNDER OF THE VOCARE NETWORKING SUPPORT GROUP & PERSONAL JOB SEARCH CONSULTANT - Counseling group members/clients with effective networking, online branding, job search, and career development strategies through speaking engagements and 1-on-1 counseling; publicizing resources and speakers through email blasts and online networking media

Sylmar, Ca

• ORGANIZATIONAL LEADERSHIP - Implemented strategies to ensure short and long term financial viability of the schools through tactical planning and collaboration of fundraising, marketing, and community outreach efforts - Fostered communications and engagement with board of directors, staff and faculty, donors, volunteers, student families, and local churches and businesses to effectively uphold and achieve the mission, vision, and goals of the schools•FUNDRAISING & DEVELOPMENT - Cultivated and grew existing and new sources of revenue including writing/editing of LOIs and grant proposals; targeted fundraising, planned giving, “partnership” gifting, and crowd funding; increased engagement and support from previously neglected and disconnected group of valuable stakeholders > 70 years of Lutheran HS/Concordia HS alumni• MARKETING & BUSINESS/HR/FINANCE OPERATIONS - Overseeing all business operations, accounting, and administration, admissions, development, facility/IT/HR management; responsible for all marketing tactics including online/social media and print marketing and promotions, community outreach and engagement, and relationship-building and collaboration through market research and hands-on promotional and public relations development

Southern & Central Ca

Communications, relationship-building, and networking resource liaison for financial reps, members, volunteers, and congregations with the ultimate goal of increasing membership and encouraging others to live “joyful, generous lives free from worries about money.” • MARKETING & COMMUNICATIONS/EVENT PLANNING - Counseling and assisting Financial Representatives with the strategic marketing and implementation of philanthropic programs and events for current/prospective clients to help grow client base and sales - Supporting and executing events and presentations as part of an overall member growth and engagement plan - Creating/distributing key marketing pieces that encourage awareness and involvement while ensuring proper branding - both external and internal communications - Used SalesForce as a CRM tool to track member contacts to better enable meaningful relationships between financial reps and customers• RELATIONSHIP MANAGEMENT & MEMBER ENGAGEMENT - Strategically developing collaborative relationships between key stakeholders (financial reps, leadership, congregations, member owners, & chapter volunteers) in large Calif. region to promote & fulfill corporate, chapter, & individual goals through the gathering, tracking, and analyzing of data to evaluate effectiveness of membership growth opportunities - Managing regional philanthropic grant program including training and supervision of several hundred volunteers and members and the distribution of funds - Purposeful relationship-building & resource-sharing that connects financial reps & management with members/ prospective members by cultivating relationships with networking groups, local non-profits & centers-of-influence

Thousand Oaks, Ca

ESTABLISHED AND LED VOCARE'S MISSION TO:Support and uplift those experiencing the loss of employment by sharing career development resources, networking opportunities, prayer, and fellowship in a faith-based, compassionate, and encouraging environment.As Vocare's founder, operations, marketing, and communications manager, meeting facilitator, and development director I:- researched and recruited meeting presentation topics and guest speakers- marketed and publicized support services and group meetings- worked with grant writers to obtain funding, and- networked with other non-profit and community leaders to establish cooperative business, mental/spiritual health, and outreach alliances to better serve the un(under)employed in the Conejo Valley and Ventura County/San Fernando Valley areas

Santa Monica, Ca

• Directed and coordinated all foundation-wide operations functions including IT/telecomm services & equipment procurement; departmental, leadership team, and enterprise project management; policies and procedures; recruiting (5 positions in 8 months); board contact and database reconciliation• Project management: accounting review and budgeting of office systems, assisted Legal Counsel with compliance, certification, employee relations issues; dotted-line report to CEO• Supervised office volunteers and office administrative team members• Organized and directed all HR, IT, facilities, and security as liaison with building management group

Calabasas, Ca

Managed and coordinated Staff Relation’s/HR communications for various departments to enhance communications between corporate and the field, as an internal communications specialist. • As Managing Editor of Employee Newsletter: gathered, wrote, & edited stories for employee newsletter – distribution to approx. 32,000 employees in 150 locations nationwide- significantly increased readership, interest, and article submissions while increasing morale, retention, team-building, and awareness of company values and philosophies- greatly improved engagement with valuable employee population by designing and executing Spanish translation communications campaigns - with a very limited budget while meeting strict deadlines• Coordinated and executed orientation/on-boarding program for all corporate new hires – over 100 in 2 yrs• Wrote, edited, and published policies & procedures incorporating labor laws, company culture and operational changes; designed, wrote, and executed corporate and restaurant employee handbooks• Greatly increased accessibility to vital information by enhancing sections of the corporate/restaurant management company intranet site; migrated paper data systems to electronic media• Evaluated restaurant managers’ skills, knowledge, and behaviors to write personal development plans• Identified ways to publicize departmental/company events & programs in field & corporate environments

Redwood City, Ca

• Performed all low to mid-level accounting: purchasing, A/P, A/R, GL, asset management & reconciliation• Managed all HR functions including comp & benefits, payroll (ADP), recruiting, exit interviews, and labor law and safety compliance; designed and wrote the company’s employee handbook• Managed all IT support in conjunction with outside consultant • Planned and presented all corporate-wide internal and external meetings and events

• Managed all HR functions including payroll, comp & benefits, ER, compliance; wrote SOPs, EE handbook• Performed all lower to mid-level accounting - vendor relations, A/P&R, GL, account & banking reconciliation • Drastically cut costs by providing IT support including network admin, s/w, h/w troubleshooting, compliance• Used desktop publishing experience to design/maintain company website and internal communications• Planned and presented all corporate meetings and events including all off/on-site company functions

Ba, Communication Arts

Activities and Societies: - Campus Photographer, University Relations - Photo Lab Director, Student Publications - Photo Lab Director, Art.

Mba, Technology Management