Lauren Irwin

Lauren Irwin Email and Phone Number

Associate Creative Director @ HS Ad North America
New York, NY, US
Lauren Irwin's Location
New York, New York, United States, United States
Lauren Irwin's Contact Details

Lauren Irwin personal email

n/a
About Lauren Irwin

Lauren’s a senior creative with ten years of copywriting experience, agency-side and in-house. Her strengths vary from responding to culture in real time to presenting concepts with warmth and conviction. You can find her typing up a storm and laughing at memes on the Upper West Side of Manhattan.Currently: Associate Creative Director (Copy) at LG Electronic's in-house advertising agencyBook: LaurenHIrwin.comEmail: Irwinlaurenh@gmail.com

Lauren Irwin's Current Company Details
HS Ad North America

Hs Ad North America

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Associate Creative Director
New York, NY, US
Lauren Irwin Work Experience Details
  • Hs Ad North America
    Associate Creative Director
    Hs Ad North America
    New York, Ny, Us
  • Hs Ad North America
    Associate Creative Director
    Hs Ad North America Mar 2022 - Present
    New York, New York, United States
    I concept brand campaigns and pitch proactive ideas for a variety of LG business units. I continue to play point on social creative, jumping on TikTok and Twitter (excuse me, X) trends and developing real-time responses.
  • Hs Ad North America
    Senior Copywriter
    Hs Ad North America Jan 2021 - Mar 2022
    I joined LG’s in-house agency as a senior copywriter and quickly became the lead creative on a team of five. Not only did I drive organic calendars and large flights of paid, I helped steer @LGUSA's content strategy and briefing. I also coached junior creatives through the making and presenting of “always on” and conceptual work. Some firsts for @LGUSA I helped champion: a social style guide for partners, live shopping, and paid TikTok advertising.
  • Slice
    Senior Copywriter
    Slice May 2019 - Jan 2021
    Greater New York City Area
    Writing about pizza is kinda like eating it: always good—even on a Monday morning. For almost two years, I lead copy across Slice channels. I established their brand voice and delivered on it, down to the sponsored pizza box. Thanks to in part to this brand building, the startup went on to raise 40 million in one round of funding in 2020.
  • Edelman
    Copywriter
    Edelman Jan 2018 - May 2019
    Greater New York City Area
    I concepted and wrote digital campaigns and content for Samsung Mobile, Home Appliances, and Consumer Electronics. Some highlights include scripting a grandma-led holiday campaign, a steady blur of phone launches, and defining @SamsungUS's social tone of voice.
  • Taylor
    Senior Copywriter
    Taylor Jun 2017 - Jan 2018
    Greater New York City Area
    I continued to concept for Diageo brands. Highlight: leading copy for Diageo’s North American Future Whiskey portfolio, which included new beginnings for George Dickel, I.W. Harper, and Blade and Bow.
  • Taylor
    Copywriter
    Taylor Jan 2016 - Jun 2017
    Greater New York City Area
    Someone had to write the chino tweets, and, (un)fortunately, it was me at 25. I owned social calendar after social calendar for dadwear faves, IZOD and Van Heusen. I also helped concept PR and digital campaigns for a variety of Diageo brands (Smirnoff, Captain Morgan, Crown Royal), cat foods (mostly Friskies), and coffees (Keurig).
  • 87Am
    Social Strategist
    87Am May 2015 - Dec 2015
    Greater New York City Area
    I played social strategist and copywriter for Picturehouse film Big Stone Gap. Highlights: hanging out with Ashley Judd's geriatric dog and Whoopi offering me a french fry. I led Swarovski Crystals' live tweet of 2015 Victoria’s Secret Fashion Show.I managed organic and paid Twitter, Facebook, and Instagram campaigns for showsin A&E, MGM, and AOL Originals’ portfolios. Best show of the bunch: Paternity Court
  • Imagine Hospitality
    Digital Strategist
    Imagine Hospitality Jan 2015 - May 2015
    Greater New York City Area
  • Open Hospitality
    Social Media Marketing Coordinator
    Open Hospitality Jun 2013 - Dec 2014
    I wrote social media and ad copy for over 40 hospitality-based clients, including Travel Channel personality. I was also one of the keyword ladies, helping with SEO and SEM strategy and implementation.
  • Swap Boutique
    Senior Sales Associate
    Swap Boutique Feb 2011 - May 2013
    Greater New Orleans Area
  • The Maroon
    Features Writer
    The Maroon Mar 2011 - Apr 2013
    Greater New Orleans Area
    Staff and Contributing Writer for the Life & Times section of Loyola University New Orleans' award winning student newspaper and magazine, the Maroon and Wolf Magazine. Placed second in Region 12's Society of Professional Journalist Mark of Excellence Awards for feature writing (small) category.
  • The Ehrhardt Group
    Corporate Communications Intern
    The Ehrhardt Group May 2012 - Aug 2012
    Greater New Orleans Area

Lauren Irwin Skills

Social Media Microsoft Office Final Cut Pro Newspapers Adobe Design Programs Strategic Communications Social Media Marketing Seo Copywriting Corporate Communications Magazines Marketing Imovie Small Business Google Adwords Writing Seo Audits Social Media Measurement Google Analytics Ppc Social Networking Journalism Editing Seo Copywriting Influencer Marketing Social Influence Community Outreach Grassroots Marketing Grassroots Campaigning

Lauren Irwin Education Details

Frequently Asked Questions about Lauren Irwin

What company does Lauren Irwin work for?

Lauren Irwin works for Hs Ad North America

What is Lauren Irwin's role at the current company?

Lauren Irwin's current role is Associate Creative Director.

What is Lauren Irwin's email address?

Lauren Irwin's email address is li****@****egy.com

What schools did Lauren Irwin attend?

Lauren Irwin attended Loyola University New Orleans.

What are some of Lauren Irwin's interests?

Lauren Irwin has interest in Feature Writing, Oil Painting, Social Media, Media Research, Bicycling, Screenwriting, The Textile Arts.

What skills is Lauren Irwin known for?

Lauren Irwin has skills like Social Media, Microsoft Office, Final Cut Pro, Newspapers, Adobe Design Programs, Strategic Communications, Social Media Marketing, Seo, Copywriting, Corporate Communications, Magazines, Marketing.

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