Lauren Johnson Email & Phone Number

Madison, Nj, Us

Responsible for developing, maintaining, and strengthening relationships with the top-producing luxury agents throughout Florida. This consists of the top 1% of the company.• Maintained the $1M budget, leading the marketing initiatives throughout Florida region, resulting in a steady increase of regional numbers of 10-20% YoY • Worked closely with the top 1% of luxury agents & teams in FL which consists of The Jills Zeder Group (#1 team in the Nation for 4 years in a row and produced almost $4 Billion in the last 2 years alone), The Meza Group, Roger Pettingell, The Ackerman Group, the Sklar Team, Tim Singer & Assoc., and many more• Developed marketing strategies and listing presentations for the luxury ultra high-end listings which included a $170 million listing.• Consult and analyze agents and teams marketing initiatives to effectively set them up for future growth for their business• Oversee the strategic development and creative planning for 56 business units and over 8,000 independent contractors, driving recruitment and an increase in market share• Collaborate cross functionally with product, creative, and events teams, developing and implementing the use of impactful digital, print, and viral campaigns, expanding exposure to B2C and B2B• Manage partnerships with industry partners to ensure increased brand awareness, market share and revenue • Meet and recruit top performing contractors to advocate and demonstrate the company’s value proposition, resulting in increased agent affiliations • Perform regular assessments among territory, ensuring brand compliance and excellence• Directly responsible for all aspects of planning various organizational events, including securing a venue, vendors, event flow and measurable, and facilitating the event to ensure success • Implemented Elite Events around the state to increase the Global Luxury brand. Overseeing all logistics including meeting space, speakers, invitations and social media.

Madison, Nj, Us

Responsible for leading a talented marketing team of 12 direct reports throughout Florida and supporting more than 8,000 independent sales associates and 70 offices, delivering exceptional service, executing on internal and external creative marketing strategies and driving growth in local companies.

Madison, Nj, Us

Oversee various marketing and sales activities to include: digital advertising, social media, website content management, brand management, PR and media relations, corporate positioning, product launches, advertising, sales collateral, and tradeshow marketing.• To date, leadership contributions have resulted in a substantial increase in brand awareness achieved within the first six months of hire. • Lead sales team activities to include managing CRM leads and follow up, designing email blasts and print advertisements, organizing marketing materials for events and defining brand messaging. • Perform analysis of website and monitor lead and digital marketing analytics including PPC and Facebook ads. • Increased traffic to website by 40% and improved social media interaction within six months which resulted in a 2x increase in home sales.• Develop sales and marketing strategies and support growth of a $50MM business. Key Initiatives: demand generation, client retention and growth, partner & broker communications and incentives, acquisition campaigns, CRM mobilization.

Founded the company and oversaw the day-to-day operations, including marketing, lead generation, community outreach, AR, AP, vendors, and sales. Managed corporate marketing and communications functions Nationally and Internationally, overseeing a $10M budget. Provided expert consultative marketing and design services to increase business development, managing all marketing collateral and marketing communications, providing precise strategies that poised clients to achieve their desired results. • Increased client base by 90% in one year by consistently delivering goal-surpassing marketing results and ensuring complete client satisfaction. • Designed flyers, brochures, marketing collateral, websites, Facebook ads, social media and blog posts.• Managed social media activities for several different company pages, and increased followers by 50%.• Recruited, interviewed, hired and mentored employees, leveraging their unique skills to deliver the highest in quality marketing products and services.

Us

Managed all corporate marketing and communications functions, overseeing a $8M budget and an 8-member team.• Conducted comprehensive market research and analysis of new home developers and competitive markets on a National and International level. • Sold out communities in record timeframes and helped to generate more than $15M in sales in two years. • Lead sales team activities to ensure team was following up properly and managing leads in a timely manner.• Directed all creative and advertising activities, placed media in magazines and newspapers, managed Google AdWords, and oversaw website Analytics and improved Search Engine Optimization (SEO).• Served as a liaison and trusted advisor for the agency when it came to creative approvals and invoicing reviews

Charged with managing a 5 person sales team’s activities, providing leadership that generated campaign response rates between 6-8% (up to 4 times the industry average).• Contributed to the success of the firm by reducing marketing expenses by $180K per year by transitioning the firm to an in-house agency. • Created concept and copy for journal ads, direct mail campaigns and sales collateral for diverse clients and projects. • Managed event planning and design activities; created all ads and collateral, maintained the company website and ensured its continuous development.

Served as a Marketing Manager and lead of an in-house agency. Direct marketing oversight resulted in the successful generation of over $10M in annual sales per year. • Created a cohesive branded look across all marketing and sales collateral to use Nationwide; established formal branding standards.• Worked and negotiated with vendors including ad sales reps, agencies and trade show companies and suppliers.• Insure the timely execution of all marketing programs and campaigns. Compile, interpret, and report on the performance of marketing campaigns and/or strategies.• Developed comprehensive marketing strategies and plans to meet and exceed company sales goals.• Responsible for the design and creation of all marketing collateral for all Communities and Corporate Branding Nationwide. Sales and marketing support consisted of, print ads for every market, flyers, brochures, slide shows, PPC, Google AdWords, direct mail and more.

Ba, Computer Animation/Graphic Design

Bachelor'S Degree