Lauren Lyons Email & Phone Number

New York, Ny, Us

United States

San Diego, California, Us

San Francisco, California, Us

Key Clients: PEMCO Insurance, Rivian, Del Monte, Women’s Health, Common Spirit Health -Developed pitch decks and workshops as part of new business development. -Identified brand-specific consumer barriers and opportunity areas. -Presented comms frameworks to guide future marketing messaging and consumer touchpoints.

Brooklyn, Ny, Us

Key Clients: Kia Hyundai, Target, Meta, Microsoft, Ford Motors, NBCUniversal, Walmart Mexico, General Mills, Scotts, Four Seasons-Partnered with a diverse range of clients, perspectives and industries, providing brands with the research, insights, and tools to elevate their customers’ experiences, transform physical spaces, adopt new technologies, design consumer journeys, reshape R&D practices, identify opportunity areas and engage emerging consumer cohorts. -Acted as the primary point person, managing and communicating key milestones, stakeholder interviews and final outputs for client projects while leading PSFK’s bicoastal internal team of strategists and global freelancers. -Presented future-forward trends research to global audiences by producing and hosting monthly virtual events and panels alongside PSFK’s Founder while tapping into our vast industry network to bring together next-gen thought leaders.

Brooklyn, Ny, Us

-Ideated, researched, wrote and published weekly research reports using grounded theory analysis, property consumer survey data and second hand desk research to uncover key shifts in the marketplace and provide strategic recommendations. -Published multiple internal weekly newsletters for PSFK subscribers as well as quarterly client-specific newsletters on various industry topics such as Social Commerce, Live Streaming, AI, etc. -Supported operations and programming related to PSFK’s yearly Retail Innovation Week festival and PSFK’s Future of Retail presentation and events within both virtual and IRL settings.

New York, Ny, Us

-Specializing in Fashion + Retail consulting with clients like Walmart, Target, Macy’s and Stitch Fix, this role was a culmination of marketing, branding and editorial skills used to create client presentations and customized white papers. Delivered branding intelligence, consumer insight and relevant industry data analysis to clients in a fast-paced environment.-Partnered with color forecasters and graphic designers to create highly customized intelligence for clients looking to go beyond the typical B2B relationship. This included rebranding projects executed for global clients by request, involving logo and naming ideation, website rebranding, and revitalized assets and messaging direction. -Attended and reported on industry and cultural events including SXSW, Governors Ball, Coachella, NRF, Coterie, NYFW and more. Presented trends analysis and findings directly to clients’ leadership teams as well as internal teams.

Bachelor Of Science (B.S.), Advertising And Marketing Communications

Associate Of Science (A.S.), Fashion Business Management