Lauren Malcolm Email & Phone Number

Atlanta Metropolitan Area

Atlanta, Georgia, United States

• Helped develop and lead communication programs to increase awareness and preference for Tricentisbrand, solutions and products.
• Developed and supported the execution of holistic announcement strategies for key program priorities, such as product and partnership launches, thought leadership campaigns, awards, and speaking opportunities.
• Coordinated with the product and marketing organizations to set goals and objectives that support theoverall company’s priorities.
• Crafted press releases, award and speaking submissions and other communications vehicles.
• Managed the day-to-day relationship with various agency partners and analyst firms (Gartner, Forresterand IDC) to drive exceptional program results (coverage, message pull-through and penetration,increasing share of.
• Managed global hub model of agency partners for global scale and regional readiness.

Greater Atlanta Area

• Develop a PR-specific marketing communications plan including strategy, goals, budget and tactics.
• Regularly pitch media to secure high-level placements in print, broadcast and online media to build brand awareness.
• Create byline articles to be placed in print and online trade publications.
• Create press releases for corporate and customer announcements.
• Develop positioning for enhancements and added features to software products.
• Manage quarterly customer co-marketing campaigns consisting of a case study and success video.

Alpharetta, GA

• Ghost writer for CEO, publishing two chapters in book, The Mortgage Professional's Handbook as well as an average of two articles per month in accredited mortgage magazines
• Planned, created and managed quarterly lead generation webinar campaigns, averaging 1,000 registrations per webinar
• Liaison between designer and organization for digital advertisements
• Coordinated tradeshow marketing campaigns including collateral and booth design
• Wrote and managed press releases and strategy
• Created and managed all email marketing to database using Pardot

Atlanta, GA

• Wrote and published E-book addressing communication in the workplace for current and past company clients
• Responsible for all inbound and outbound marketing, including developing effective content, SEO, and social media strategies using Hubspot; lead generation; constructing and designing email campaigns using Real Magnet
• Analyze and manage report for all marketing metrics
• Manage internal client database for both Atlanta and Charlotte offices
• Client relations: conduct preliminary information discussions with leads, schedule preliminary sales meetings between prospects and Vice President, assist in client-coach communications

Knoxville, Tennessee Area

• Promoted to Level 2 earlier than average Promotion Coordinator and acknowledged by Promotion Coordinating team for continued dedication
• On-site coordinator for this data-driven, multi-channel marketing company providing services to automotive manufactures, large dealer groups and single point dealers
• Responsible for greeting and conducting surveys of potential car buyers to determine needs, then passing them along with the information to salespeople
• Responsible for collating data between new cars sales and customer surveys

Successfully developed and pitched the advertising theme and tagline selected for the market launch of Encore Español movie channelDeveloped ideas for taglines for various companiesWrote the copy for print advertisementsTranslated excerpts as needed from Spanish to EnglishPitched ideas for promos and commercials

Bachelor Of Science (Bs) In Communication, Advertising

Activities and Societies: Sigma Kappa

Diploma