Lauren Gonzalez Email and Phone Number

Lead content creation, event management, visibility efforts, strategic communications and messaging, media relations and digital marketing efforts. Cultivate relationships and cross functional collaborations influencing outcomes. Partner across the organization with communications, marketing, and creative teams alongside outside agencies to bring marketing campaigns to life. Guide the development and execution of innovative media strategies by identifying new partners and opportunities. Develop data-driven media strategies using first and third-party data to drive sales. Guarantee consistent branding across marketing strategies.• I serve as a Media Consultant across traditional and digital services to grow revenue through new business prospecting with direct clients and agencies to develop and manage local, regional and national marketing strategies.• Analyze current client marketing to identify goals and develop needs based on traditional and digital solutions to achieve KPIs that will attribute to a greater return on investment.• Currently I oversee digital campaign execution and analysis to report to CEOs, CFOs, Managers, and Marketing Directors to provide further consultation on (web design, social media, SEM, SEO, display, Native Advertising, Over-The-Top Advertising, Programmatic, Mobile, Reputation Management and Listings Management) best practices and next steps for digital media.• Consult with the decision maker on ways to target potential customers through research and analysis to assist in choosing a mix of marketing assets before coordinating the launch of the customer’s marketing campaign.

Launched and managed effective marketing strategies that included various marketing assets, objectives and implementation timelines. Generated innovative ideas to promote brand and awareness. Developed business cases to support new marketing strategies, budget requests, projects, and marketing plans. Designed, planned, and executed digital and radio plans for national clients by partnering with other department heads, senior and executive key clients.• Boosted the organization’s TV cluster from negative growth in digital to a 26%+ growth in 2018. • Supported closing $2,820,000 in digital billing while managing $3,000,000 in current billing strategies for clients across the country.

-Responsible for the design, planning and execution on digital plans for specific clients around the country.-Plan digital media according to different objective criteria, particularly brand and direct.-Work with other department heads, senior and executive key client contacts to determine specific advertising needs.-Planning and buying across a range of buying metrics, including Search (Paid/Organic), CPC, CPA, Affiliates and Display.-Drive company wide goals and improve operational sales process.-Work with all internal departments within Cox Media Group (Digital, Marketing, Management, Production, etc.) on the development and implementation of client campaigns.-Handle client services and ensuring all digital campaigns get live, including collection of assets and liaising with Ad Ops to ensure campaigns go live as expected- A part of the CMG Marketing Team and the Growth and Development Comittee- Assisted in closing over $2,515,325 in revenue during 2017

Insight Global is a national staffing and services company that specializes in sourcing information technology, accounting, finance, and engineering professionals and delivering service-based solutions to Fortune 1000 clients. Insight Global completes more than 33,000 placements annually in short-term, long-term, contract-to-hire, and direct placement positions through our network of more than 40 regional offices across the U.S. and Canada. The company has been ranked one of the fastest growing staffing firms for over a decade and named the 3rd largest IT staffing firm in America by Staffing Industry Analysts. We offer unmatched customer service by developing an in-depth understanding of client needs, providing qualified professionals, and tailoring managed services solutions for large projects, which allows clients to focus on expanding their business and achieving their goals.2016 “Best of Staffing Client & Talent Award” – Inavero Staffing Industry Analysts- 2016 - 3rd Largest IT Staffing Firm & 12th Largest Staffing Firm2015 - 3rd Largest IT Staffing Firm & 14th Largest Staffing Firm2014 - 4th Largest IT Staffing Firm & 19th Largest Staffing Firm2013 - 6th Largest IT Staffing Firm & 19th Largest Staffing Firm2012 - 8th Largest IT Staffing Firm & 20th Largest Staffing Firm2011 - #5 Fastest Growing & 9th Largest IT Staffing Firm 2010 - #2 Fastest Growing & 9th Largest IT Staffing Firm2009 - #4 Fastest Growing & 14th Largest IT Staffing Firm2008 - #4 Fastest Growing IT Staffing Firm2007 - #1 Fastest Growing IT Staffing Firm2006 - #1 Fastest Growing IT Staffing FirmThank You,

Created visual presentations for partnering companies and Eventus.Coordinated work individually and as a team for multiple events from our vendors around the country.Communicated and negotiated with vendors on setting event dates and arrivals for equipment/storage, while resolving any conflicts in a timely manner.Worked heavily with excel on a daily basis to manage tracking equipment and accounting records for reconciliations.