Lauren Mclaughlin Email & Phone Number

Canmore, Ab, Ca

Canmore, Alberta, Canada

• Coordinated campaigns for Pursuit properties in Banff, Jasper, Montana, Alaska, and Iceland, from creative to trafficking of tactics such as website, email, social/display/video ads, out-of-home, and on-site signage.• Analysed campaign performance and provided strategic recommendations backed by data for the implementation of future advertising tactics and creative changes.

Canmore, Alberta, Canada

• Collaborated with brand & content, social media, and campaigns & promotion teams to identify performance gaps, optimize strategies and report results.• Managed platforms and processes that enabled the segmentation and distribution of personalized content across multiple digital channels, including website, email, SMS and social media.

Columbia Icefield, Alberta, Canada

Columbia Icefield, Alberta, Canada

• Coordinated daily dispatching of tours by reacting to unforeseen changes, managing sales inventory, and ensuring efficiency across all drivers and equipment.• Managed emergency response by facilitating first aiders and supplies to site, as well as communicating with 911 and Jasper Parks dispatch.• Maintained accurate vehicle maintenance and visitation records, communicating issues to management.

Vancouver, Canada Area

• Managed timelines, creative teams and deployments of various advertising tactics, such as television spots, social posts, IABs, emails and direct mail. • Maintained strong client relationships by demonstrating a sense of confidence and responsibility for the success of the creative and account teams.• Capitalized on organizational and analytical skills to streamline the quoting, timelines, film production, studio management and onboarding processes.

Vancouver, Canada Area

Vancouver, Canada Area

• The Good Stuff Co. is a start-up company offering a smoothie meal prep service.• Contributed to entire rebrand by spearheading all new website photography, digital media content, print advertisements, video content using InDesign, Photoshop, and Final Cut Pro.• Analysed and built a weekly marketing report to assess digital engagement and sales growth using Hubspot and Google Analytics.

Vancouver, Canada Area

• Mio Global is a heart rate monitor e-commerce company focused on fitness and heart health.• Increased community engagement by reaching out to and working with digital influencers, optimizing all digital platforms, and building out new blog and email content.• Assisted in new product launch by managing online customer communications and producing product explainer video.

Bachelor’S Degree, Commerce - Marketing

Activities and Societies: UBC Recreation and Intramurals • Graduated from UBC in May 2017 with a BCom and specialization in Marketing. •.

Bachelor’S Degree, Commerce - Marketing

Activities and Societies: UNAV Club de Montana Studied abroad in Spain from January 2015 to May 2015. This was an opportunity to take.