Lauren Murray Email and Phone Number

Oversee all aspects of the consumer brand activation experience, including ideation, experience design/consumer journey and event execution. Work alongside strategy and creative to translate concepts into large- and small-scale activations to support the consumer journey - from brand partnerships to events and digital to in-person experiences.

Supported Johnson Outdoors camping brands - Eureka! and Jetboil - through the execution of brand initiatives to grow brand equity and brand identity in the market to enhance the consumer experience and loyalty. Collaborated, informed and executed the marketing communication strategy and plan which included digital advertising, Amazon, content development, packaging, point-of-sale, sales support, product catalogs, social media and public relations.HIGHLIGHTS• Centralized the content development process, integrating business, marketing and engagement objectives into a refined workflow that built clarity and efficient among internal team members• Executed the launch of Jetboil's new campaign - Mealtime Elevated - across paid, earned and owned channels and supported sales teams and retailers with the development of new materials• Led the migration of brand and product assets and materials into a central interface (WIDEN) for sales and external partner use

Led the earned media department and oversaw the strategy, vision, and execution of public relations, influencer marketing, social media strategy and experiential programming across major national accounts for the top 25 independent advertising agency. Guide 10+ team members of communication strategists, creative thinkers and performance drivers to specialized paths, teaching how to grow incremental and secure new business, build and execute integrated earned media offerings and bring superb client management to accounts.CLIENTS INCLUDE:• Travel & Tourism: RenoTahoe, Travel Wyoming, Visit Maine, Visit Salt Lake, Visit St. Pete Clearwater, West Virginia Tourism Office• CPG: Angelic Bakehouse, Carmex, Crunchmaster Crackers, Johnsonville Sausage• Home Products: James Hardie Building Products• Financial Services: Baker Tilly

Managed public relations, influencer marketing and experiential accounts for national brands including Kohl’s Department Stores, Sea-Doo and Benihana, among others. Secured top-tier media placements including non-paid, branded features with Washington Post, Access Hollywood Live!, CBS This Morning, Forbes and OK Magazine. Drove consumer engagement through compelling public relations efforts, event marketing and influencer programing. HIGHLIGHTSCreated Sea-Doo’s most successful product launch in brand history for the Sea-Doo Spark, with the Spark Some Fun Miami Concert. • Planned and executed a high-profile influencer program that featured celebrities like Brody Jenner, Devin Supertramp, and BatDad. • Supported all event components from onsite management and vendor contracting to media relations and hospitality.

Supported the business development team in GMR's music licensing division, conducting outreach to national brands and coordinating licensing agreements.