Lauren O'Flaherty Email & Phone Number

• Responsible for all marketing activity (design and media booking) for MSL Mercedes-Benz & MSL SKODA (with experience working on MSL Hyundai & MSL VW) such as; radio, press, direct marketing, CRM, events, sponsorship.
• Liaising with key stakeholders within the business; Manufacturers (VWGI & Mercedes-Benz Ireland), Dealership Brand Managers, Sales Executives and MSL Motor Group Senior Management.
• Management of marketing team, such as; weekly marketing meetings, bi-monthly progress report from all executives (contract staff located off-site).
• Ensure that brand budgets are adhered to and all marketing spend is tracked and invoices processed. Ensure cost savings negotiated at all opportunities with media partners & other suppliers. Year-end reviews and year.
• Responsible for all marketing activity to launch SKODA as a new brand in MSL Park Motors in May 2014 – which is now 5th in the nationwide league table, and no. 1 SKODA dealer in Dublin.
• build the awareness of the new brand – ATL advertising; radio, outdoor, press, sponsorship;

• Developed the marketing strategies for scale brands (Carling, Molson Canadian, Coors Light & Cobra) in conjunction with the brand managers for the Irish & Scottish Markets.
• Work closely with Category Manager to understand the market, competitors performance and marketing activation and opportunities within Ireland & Scotland
• Responsible for implementing the execution of the marketing plans and designing bespoke marketing campaigns for customers such as multiples, groups and independent off licenses.
• Ensuring that brand budgets are adhered to and all marketing spend is tracked. Also responsible for negotiating costs with suppliers and ensuring cost savings.
• Involved in the biggest lager launch in Ireland in over a decade with Molson Canadian; production of cinema ad, outdoor advertising, BTL campaign, digital campaign (website, Facebook & twitter) and all other elements.
• PR liaison – ensuring that the PR agency is up to date with all brand activity and ensuring maximum coverage for the company and its brands.

• Managed the creative proposal stage to ensure an impressive bespoke proposal for each client through the use of digital mediums, story and mood boards etc.
• Responsible for management of all involved parties such as the in-house studio, printers, venues, designers etc.
• Managed a number of international events such as a wedding in Italy for a member of the Dutch royal family. This involved extensive travel, management of international suppliers, logistic companies etc.
• Staff and studio manager – management of interns, temporary staff and full time staff, payment of salaries, payment of studio bills and budgets.

• Managed numerous successful events for large corporate clients; Google, Facebook, Diageo, William Fry, Aviva and many more, where the number of guests varied from 120 to 2900 guests.
• Also managed private birthday parties, product launches, property launches & awards ceremonies.
• Sales Pitches/Business Development - Management of the event from proposal stage, on-site management and post event assessment and de-brief.
• Client management – primary contact for clients to ensure continued customer service and maintaining a close relationship to guarantee Verve as first choice for future events.
• Management of external parties such as suppliers, venues, staff and caterers.

Dip, Internet Marketing & Online Pr, Internet Marketing & Online Pr With Google Adwords, Seo And Social Network Marketing

Master’S Degree, Marketing, 2.1

The MSc. in Marketing Practice combines an academic masters with the practical aspects and client exposure of a real working environment..

Bachelor’S Degree, Marketing, 2.1