Lauren O'Neal Email & Phone Number

Washington, DC, US

Bethesda, MD, US

Bethesda, MD, US

• Lead the brand and marketing strategy to drive awareness and sales.
• Formulate overall brand strategy in support of existing brands and growth initiatives.
• Work closely with Brand Operations, Development, Global Design and Continent teams to develop and evolve brand standards and customer experience.

Bethesda, MD, US

• Deliver revenue driving demand generation programs across paid, owned and earned channels.
• Lead development and implementation of marketing strategy ensuring pull through across all touch points telling one cohesive brand story.
• Work closely with Content Marketing, Account Management, Analytics and Operations to make informed data driven decisions, applying a test and learn approach and leaving room to iterate as necessary.
• Closely monitor and report out on marketing performance with attention to demand generation attribution and marketing spend.
• Encourage a smart marketing approach by partnering with internal and external stakeholders to identify new high value audiences. Identify new audience segments in response to changing environment and consumer demand.

Bethesda, MD, US

• Drive strategic branding direction for the Marriott Bonvoy loyalty program, with responsibility for developing and executing global marketing plan strategies and programs; manage a $25M budget.
• Led brand identity development over 2+ years and launched the new brand across all touchpoints including logo trademarking, design system, and other relevant areas.
• Partner with global teams to promote integrated member experience across all platforms.
• Lead cross-functional teams across Brand, Consumer Research, Public Relations, Digital, IT, and Operations.
• Oversee marketing activation process, development and evolution of Loyalty program positioning, brand voice, and communications touch strategy.

Bethesda, MD, US

• Managed creative, media, and PR relationships including yearly scope of work, retainer, budget, goals, and process improvement.
• Led creative development for brand identity, and partner with cross-functional teams to execute duties.
• Created strategy, objectives, activation plans and on-the-ground member experience for NFL, NBA Global Games and UMG partnerships.
• Led marketing strategy and execution for announcement of the Marriott + Starwood merger and Marriott’s expanded portfolio of 30 brands and three loyalty programs.
• Supervised development of the new brand identity for Marriott's Luxury segment in collaboration with external agency partner and internal stakeholders.
• Led onboarding of Grey PR as Loyalty’s first public relations agency.

Bethesda, MD, US

• Partnered with brand management and brand marketing teams to develop annual marketing plans in support of meeting brand/department objectives.
• Managed marketing budgets to financial goals for all marketing initiatives.
• Partnered with internal and external stakeholders, and served as brand leader for Residence Inn, Extended Stay, Global Incentives, and GiftCards.
• Ensured projects were executed in a timely and budget-compliant manner.
• Oversaw photography usage and needs for the Residence Inn brand.
• Developed project scope, workflow and process for BPP METT program launch in April 2012, and managed a cross-functional team.

Columbia, Maryland, US

• Oversaw three client accounts and managed a team of designers and mid-level account executives.
• Managed budgets totaling $5M, and provided monthly reporting and forecasting to senior leadership.
• Spearheaded marketing, data-driven solutions, integrated communications, testing, and analysis to various food and hospitality clients.
• Defined marketing programs goal and translated them into compelling marketing strategies.
• Identified client growth opportunities and supported new business development process.
• Maintained and grew strong client relationships and managed B2B and B2C duties pertaining to in-unit consumption programs, sales promotions, and brand positioning roll-out.

San Jose, California, US

• Collaborated with product development and channel sales teams to create profitable, compelling promotional initiatives for retail, B2B and digital channels.
• Maintained comprehensive responsibility for major global marketing initiatives, liaising interdepartmentally to develop and execute innovative strategies to further brand visibility.

New York, New York, US

• Ensured achievement of client objectives by formulating strategies to drive marketing penetration through direct response advertising initiatives.
• Cultivated solid, progressive relationships among broadcast, print, and online / blog media.
• Supervised the activities of junior staff members to ensure compliance with project requirements, and provided ongoing training as necessary.

Bachelor Of Arts - Ba, Journalism

Master Of Business Administration (Mba)

Bachelor Of Arts - Ba, Journalism

Ba Journalism, Advertising

Aaaa