Lauren Ott Email & Phone Number

Tampa, Florida, United States

Alpharetta, Georgia, United States

Alpharetta, Georgia

Roswell, Georgia

Woodstock, Georgia

Spearheaded strategic development, management, and implementation of marketing plan for beverage and hospitality industry and consistently surpassing key performance objectives while maintaining brand integrity.Research, create and manage social media posts, increased social media following by over 50% and increased social media posting by over 1,000% by posting 15-20 a month Fortified Photoshop and Illustrator skills by creating social media content each monthUpdated the company website monthly using SquareSpace and in doing so, increased website traffic by 10%Attended industry events for field research, networking and to photograph for social mediaGather social listening data from Nuvi for all beverage conversation around 40+ clients and competitorsCreate and implement email campaigns using MailChimp and surveys using Typeform Improve company communication using Yammer to post contests and articles

Sandy Springs, Ga

Worked under and closely with the Marketing Director to strategize, plan and implement all marketing efforts for Sayers. Successfully ran the company’s first ever email campaign using a new CRM tool and then continued to run four email campaigns each month.Increased social media posting by 30% and following by 20%.Aided in the rebranding of the company, in which we created new brand guidelines, logo, website, template for marketing and sales documents. Increased internal company communication by creating a quarterly newsletter.Successfully planned, managed the budget, implemented and managed over 80 partner-funded events.Strengthened Adobe suite skills by creating and updating various marketing documents for the Sales Team.Provided an outside agency with direction on collateral needed for an event.

Fairhope, Alabama

Used cross-functional collaboration, customer service and communication skills to work with various clients and vendors to aid their rental and design needs.Brought in two new clients each week.Worked to strengthen relationships with all clients by providing them with optimal customer service.Successfully planned out each detail of every event to ensure all team members and vendors were on the same page.Helped manage the Operations Team to ensure they had everything they needed to be successful. Used event planning knowledge to assist client’s in the design and layout of each event.Helped manage the Linen Department by ordering all the needed linens each week and checked to make sure each linen was clean, ironed and the correct size.Increased social media posting by 10% and grew following by 15%.Attended an industry event each month to network with others in the industry to help drive more sales and new clients.

Lake Forest, Il

Strategically and creatively collaborated with the head event planner and outside vendors on various events throughout my internship.Responsible for planning, implementing, budgeting and setting up many successful events.Coordinated all event logistics and effectively communicated a detailed schedule of events for both the client and internal operations team.Effectively managed each budget and processed payment for each event.

Worked hard as both a hostess and waitress to assist the Dining Room Manager with daily needs to help create a better dining experience for all customers.Gained valuable communication and customer service experience in the hospitality industry.Learned how to manage customer’s expectations and then exceed those by giving an optimal dining experience. Worked closely with the Dining Room Manager to brainstorm creative ideas on events and unique dining experience to attract more customers.

Lake Forest, Il

I greeted members and was available to help answer questions regarding the menu or specials. I communicated with the kitchen staff, checked on members throughout their meal to ensure satisfaction. I also, cleaned tables, replaced linens and reset all dirty tables.

Mobile, Alabama Area

I worked with the Alumni Association with different alumni events that take place on or near campus. Also I work with cultivation and the giving aspect of the alumni office.

Bachelor Of Arts (B.A.), Public Relations, Advertising, And Applied Communication

Activities and Societies: Delta Delta Delta, Track and Field Team, National Leadership and Success Society

High School

Activities and Societies: Women's Club, Latin Club, Track and Field Team