Lauren Daniel Email & Phone Number

Remote

Remote

• Negotiated and stewarded local broadcast, out-of-home, and print buys for the Marketplace, Medicare, and Medicaid lines of business for Centene Corporation
• Ensured budget and cost per point goals were met
• Evaluated sponsorship packages for Centene Corporation
• Compiled post-buy analyses for assigned Centene Corporation markets as proof of performance
• Stewarded national and regional print and digital buys for Bayer Environmental Science - Turf and Ornamentals
• Solved invoice discrepancies and worked closely with members of the Finance department to ensure vendors were paid in a timely manner

Nashville, Tennessee

• Created cost-efficient media plans for United Methodist Churches across the country
• Negotiated local broadcast, print, digital, and out-of-home buys for United Methodist Churches across the country
• Tracked creative deadlines and maintained communication with designers and producers to ensure all deadlines were met
• Developed media buy training for United Methodist Church staff
• Solved invoice discrepancies and worked closely with members of the Finance department to ensure vendors were paid in a timely manner
• Maintained strong relationships with sales representatives

Nashville, Tennessee

• Negotiated and stewarded local broadcast buys for Perkins Restaurant and Bakery, Tennessee Lottery, Hoosier Lottery, and CITGO
• Responsible for meeting budget and cost per point goals given by the Media Planning team
• Evaluated sponsorship packages for all clients
• Compiled post-buy analyses for all clients as proof of performance
• Solved invoice discrepancies and worked closely with members of the Accounting department to ensure vendors were paid in a timely manner
• Maintained strong relationships with sales representatives

Nashville, Tennessee

• Stewarded local broadcast and print buys for Perkins Restaurant and Bakery, Tennessee Lottery, and Hoosier Lottery
• Compiled post-buy analyses for all clients as proof of performance
• Solved invoice discrepancies and worked closely with members of the Accounting department to ensure vendors were paid in a timely manner
• Evaluated sponsorship packages for all clients
• Maintained strong relationships with sales representatives

Birmingham, Alabama

• Made arrangements for hospital employees to speak at various events across the state of Alabama
• Wrote press releases for events that took place at or benefitted Children's of Alabama
• Assisted the Corporate Communications & Marketing Team at hospital events
• Researched medical information for the Children's magazine
• Created media content for the Newsroom

• Campaign was chosen as the winning campaign by our client*
• Managed and budgeted all traditional mass, controlled, interpersonal, social, and digital media for my agency
• Developed strategies and tactics to reach the target audience through digital and social media

• Collected research data from all members of my Observational Research Team
• Organized and sort through observational research from 29 research participants
• Formed insights and calculated percentages for participants' habits, characteristics, and views toward @TheBuzzer
• Managed an observational research group of 17 individuals

Chattanooga, Tennessee

• Created Tabor Media Group's new client service, Tabor Talent
• Designed marketing materials to promote Tabor Talent
• Shot video footage and pictures for Tabor Talent's models, actors, and voice over database
• Used social media to generate awareness of Tabor Talent
• Assisted staff at commercial and video shoots for clients

Chattanooga, Tennessee

• Provided venue details to clients during event planning appointments
• Opened and prepared the venue for clients on the morning of events
• Assisted clients and vendors with any event preparation on the day of the event

Birmingham, Alabama

• Assisted promotions staff with remotes at concerts, shows, and trade events for seven radio stations
• Conducted giveaways at remotes in the Birmingham area
• Served as a weekly on-air guest personality on the Magic 96.5 Rob and Dana Morning Show

Tuscaloosa, Alabama Area

• Managed the Donni Charm at The University of Alabama Facebook, Twitter, and Instagram
• Shared campus representative promotional codes with peers to increase online sales
• Promoted the Donni Charm brand on The University of Alabama campus

Tuscaloosa, Alabama Area

• Assisted the Executive Director of Sports in planning the AHSAA Super Six Football Championships
• Created programs, flyers, event packets, and banquet room displays for the Super Six Football Championships
• Designed a map of all schools playing in the AHSAA Super Six Football Championships
• Volunteered at the AHSAA Super Six Football Championships' check-in booth

Chattanooga, Tennessee Area

• Designed Race for the Cure advertisements for local magazines and newspapers
• Created graphics for the Komen Chattanooga website banner and Facebook page
• Produced flyers for events that benefitted the Race for the Cure
• Developed handbooks for the School Team Challenge and Team Captain Breakfast
• Used Convio to monitor changes to the Komen Chattanooga Affiliate website
• Tracked creative deadlines for media placements

Tuscaloosa, Alabama Area

• Interviewed, wrote, and edited “Meet the Staff" and "Highlights" articles
• Wrote and edited stories for the University of Alabama Parent Newsletter
• Revised the Student Affairs’ social media plan

Tuscaloosa, Alabama Area

• Partnered with companies to generate awareness of the magazine around the Tuscaloosa area
• Helped plan and conduct a fashion show that benefitted T-Town Paws
• Baked and sold cupcakes for the program "She's the First"
• Attended weekly meetings to brainstorm new ways to promote Her Campus Alabama on campus