Leading marketing and communications across Australia and New Zealand for Kidsoft, Infocare Solutions and Kangarootime Australia.

A member of the executive and reporting directly to the CEO, I was responsible for leading marketing at tech start-up Care for Kids Group.Key achievements:- Development and embedding of new marketing strategy- Re-brand of Care for Kids including complete overhaul of brand identity- Launch of Care for Kids brand awareness campaign across TV, OOH, Radio & Digital resulting in 53% increase in brand awareness across target audiences- Marketing automation strategy development and implementation across B2B and B2C audiences- Sustained earned media across national mastheads and targeted parenting media - Development and activation of "Win 12 Months Free Childcare" campaign resulting in significant enquiry completion uplift- Content strategy including blogs, eDMs, newsletters & social media

Latitude’s purpose is to help people shop and live better.My role leads a team who owns the group content and social strategy, drives performance through paid content channels, develops & embeds the brand strategy, and activates our sponsorship with Richmond Football Club.

Led the design and implementation of all marketing activity for Home Owner segment from strategy to post-implementation. Responsible for team driving performance and business outcomes through effective creative, media strategy and optimisation across all channels including digital, OOH and TV.

Responsible for leading a team of marketers to drive content and social across Personal Bank spanning Emerging, Home Owner, Credit Cards, and Investor segments. ● Enterprise content marketing and social media strategy ● Ensure effective integration of digital content within consumer campaigns ● Build consideration for consumer segments through supporting priority campaigns and customer journeys ● Manage content partnerships with key publishers including VICE, Domain, News Ltd and Pedestrian● Digital media strategy & buying ● Manage relationships with creative & media agencies as well as key partners including Facebook, Google, Twitter, Snapchat, LinkedIn etc.● Lead with an innovation agenda and work with Digital Test & Learn team to implement market leading executions & strategies● Work with Customer Strategy team to build out customer journeys and key content opportunities● Project Manager and Marketing Leader for the development of NAB Life Moments - NAB’s first journey led content hub. Ownership of the content strategy, content development, and media strategy https://www.nab.com.au/personal/life-moments ● Launched global financial services first - insights-led property channel on LinkedIn "Australian Property Insights" - to support home owner & investor customers with making informed property decisions, and to provide our bankers with tools & content to build trust & credibility

My role involved the planning, implementation + measurement of Brand marketing & communications activity. I was specifically responsible for leading all digital activity for NAB’s major re-positioning from “More Give Less Take” to “More Than Money”.● Digital media strategy including programmatic buying ● Digital communications strategy (including branded content + social media) ● Development of communications frameworks for supporting brand campaigns● TVC, OOH + other ATL creative development● Qual + quant market research (including focus groups, brand studies and ● Content marketing strategy including influencer outreach● Campaign development and integration across Brand, Products (Deposits and Transactions, Home Loans, Credit Cards and Personal Loans), Business and Sponsorship● Digital marketing education & best practice leadershipKey Achievements:● Key leadership role in re-positioning of the NAB Brand in 2016 (More Than Money) including brand strategy, communications framework, creative development and digital media (6 month project)● First brand to partner with Twitter to launch Twitter Moments in APAC through innovative campaign #footysback

Lead the enterprise-wide social media marketing strategy for NAB, including social media strategy across Brand, Products (Home Loans, Everyday Banking & Payments, and Credit Cards & Personal Loans), Business Bank, and Sponsorship.Responsibilities include:- development of social media strategy for both B2C and B2B markets- development & execution of paid social media strategy across Facebook, Twitter & LinkedIn for acquisition + retention campaigns- campaign development and integration - content marketing strategy - social media activations - social media education & best practice guidelines- influencer outreach

Lead the social media and content marketing teams across Australia and New Zealand.Responsible for developing & leading the company-wide social media and content marketing strategies, with a dual focus on both B2B and B2C approaches. Lead the team responsible for the MYOB Blog (The Pulse) being listed as one of the Top 20 Business Blogs in Australia 2014 (See http://bit.ly/1du8hq4)- Developed and lead implementation of MYOB's social media strategy across all four product divisions- Social media campaign development including Shop Small Australia, EOFY, and various product campaigns (MYOB PayDirect, AccountRight Live, MYOB Essentials)- Content strategy for The Pulse, MYOB's blog (lead generation and acquisition focus). Responsible for growing monthly traffic by 1200%- Paid media strategy across Facebook, Twitter, LinkedIn and Outbrain - Influencer and blogger outreach activities- Implemented social selling training and a pilot program for sales professionals to leverage social media in order to identify and approach leads- Introduced program to uplift content marketing and social media education across the business

As Startup Smart's resident social media expert, my role was to write and publish articles assisting small business on how to leverage social media in their marketing mix.

Led the social media teams and function across the University.My team was responsible for development and implementation of University-wide social media strategy, policy, campaign development, communications and reporting. I also held a key leadership role on the University crisis communications committee.During my tenure, The University of Melbourne had in excess of 100 social media presences across various schools, faculties, colleges and other activities. My team provided best practice advice across all departments and faculties as well as presented to staff and students on a myriad of social media topics.

Social media strategy development & execution, and web content strategy were the key focuses of this role.- Implementation and development of organisation's social media strategy- Management of all social media assets including Facebook, Twitter, YouTube, Foursquare, Ustream, MySpace, LinkedIn and Formspring- Sourcing of information and opportunities to be communicated via social media- Social media policy development and research- Copywriting and uploading content to the web via CMS- Setting of growth targets for social media platforms and regular reporting of activity within each- Creation of marketing material to support social media- Presentations to various internal and external groups on social media marketing- Editing of content on company website to enable most effective SEO- Strategy development for increased participation from target markets in social media activities- Conducted several training workshops in various social media platforms

- Development and implementation of integrated marketing plans- Communications including editor of company's eNewsletter, attendance at regular network meetings, and writing presentations and speeches- Social media marketing- Design and production of several Institute publications and other marketing material- Conducting research and analysing course enrolment information to identify trends- New product development and implementation- Involvement in the production of the organisation's style guide- Involvement in advertising campaigns- Project manager of various large scale eventsI also had marketing responsibility for the Alumni Association during my time in this role, where I devised a social media strategy for the purposes of promoting and recruiting members to the Association. This was one of the first examples of social media within the Australian education sector.

- Assist with marketing and communications activity- Event management and support- Assist with publications including copy-writing and proof reading- Administrative and budget duties- Personal assistant duties